Sales Hacker
JANUARY 30, 2024
Previously, Amit led marketing efforts at startups like Tact AI (1st AI Assistant for Sales backed by AWS, Microsoft, and Salesforce), HP Inc (next-gen computing) and Spire AI (Human Capital SaaS). Using events as a way to engage with customers and drive conversations. Repositioning and reframing to differentiate from incumbents.
Casey Accidental
DECEMBER 11, 2023
This is part three in a series of posts related to some presentations I did for the TCV Engage Summit. I recently did a talk for TCV’s Engage Summit where I explained the different types of product expansion, when to start building that second product with a new value prop, and how to know if it’s successful.
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Buffer Resources
AUGUST 16, 2023
Our hosting costs include service providers like AWS, Cloudflare, MongoDb, Twitter, etc. and Pendo for customer communication and engagement. Marketing Our Marketing budget includes costs for advertising (i.e., This means our software is hosted on the cloud and used over an internet connection via a web browser or mobile app.
The Marketing & Growth Hacking Publication
FEBRUARY 10, 2019
I saw superficial because the number of followers you have really shouldn’t dictate to you that your writing is awful, it just means that no one hit the follow button. I didn’t buy followers (I don’t think anyone does that for Medium) And I didn’t advertise to my friends or family my Medium link. I engaged with the community.
User Pilot
JANUARY 26, 2024
This approach prioritizes promoting the product via multiple marketing channels like content marketing or paid advertising to acquire promising leads that they later pass on to sales. For example, your AWS bill will most likely go up, but this is the case regardless of the growth model. Userpilot is one of them.
SaaStr
JULY 20, 2021
It’s a brutal, awful slog in the start. I would say, it’s always good to call out just how awful it is to be a founder, to be an entrepreneur, because that is a unique perspective that you bring to the board room that no one else shares. That sounds like an awful idea,” and then you have to work for it.
Sylvia Ng
FEBRUARY 17, 2016
Experience with successfully gaining consumer engagement. Work across the stack: mostly Python/Flask, PostgreSQL, JavaScript (React/JQuery/Backbone) and working with AWS. Drive automated and algorithmic approaches to biddable media across retargeting, display, SEM and Social advertising channels. Start-up experience.
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