User Pilot

OCTOBER 15, 2023

TL;DR A SaaS conversion rate refers to the percentage of visitors who take a desired action on the website or in-app. SaaS conversion rate optimization is important to create the best customer experience that helps lower the customer acquisition cost and increase MRR. Four SaaS conversion rates are significant to focus on.

SaaS Payments 105

SaaS Payments Payment Methods Payment Solutions Payments 105

SaaStr

SEPTEMBER 3, 2019

Lambda School trains people online to be software engineers. There’s a little bit of work to do still, but you know, tonight the title of my talk is how to make user acquisition practically free. Grasswire, it was because we had no team and no monetization strategy, which I do not recommend. Join us at SaaStr Annual 2020.

Acquisition 144

Acquisition Software Review Payment Methods Marketplace as a Service 144

User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Book the demo to see how!

SaaS Payments 105

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 105

Incredo

DECEMBER 3, 2019

And here are the best answers we have received. #1 Denis Lunev Founder at DepositFix , Payment Integration for HubSpot “ The most expensive time of year to advertise on Google and Facebook is Black Friday and Christmas. However, if you want them to buy your product, you’ll need to start preparing way earlier.

SaaS Payments 204

SaaS Payments Payment Solutions Payments Social Media 204

User Pilot

JULY 27, 2023

The different roles in SaaS companies: Chief Executive Officer : As the highest-ranking executive, this person ensures the company runs smoothly and employees are happy and engaged. UX Designer: Responsible for understanding the unique needs and requirements of SaaS users and designing the user interface and experience of SaaS products.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

Incredo

DECEMBER 3, 2019

And here are the best answers we have received. #1 Denis Lunev Founder at DepositFix , Payment Integration for HubSpot “ The most expensive time of year to advertise on Google and Facebook is Black Friday and Christmas. However, if you want them to buy your product, you’ll need to start preparing way earlier.

SaaS Payments 162

SaaS Payments Payment Solutions Payments Social Media 162

ProfitWell

JUNE 15, 2020

How are churn and new revenue trending over time? MRR gain is new revenue from either acquired customers or upgrades in a given month. MRR loss is churn, or lost revenue from cancellations or downgrades. This report is a quick but mighty read, jam-packed with data and trends to help you optimize your DTC marketing strategies.

Payment Methods 76

Payment Methods Merchant Services Payments Customer Lifetime Value 76

SaaStr

DECEMBER 26, 2019

So data analytics, marketing customer analytics, and technology and acquisition. The second category is very interesting because this, you can translate that as the paid spend, of Facebook and what not, moving towards MarTech acquisition tools. Alice : Definitely pre-product market fit. Guillaume : Keep the mic.

Sales Hiring 155

Sales Hiring Payment Methods Payment Solutions Marketing 155

Baremetrics

JANUARY 24, 2021

Transitioning to SaaS On January 1st 2020, we transitioned the company out of a strategic partnership (we were operating the platform under a non SaaS business model!). We were looking to relaunch the user-driven, SaaS side of our businesses. This means that our revenue churn was very low.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

User Pilot

JUNE 28, 2023

Kommunicate drives sales-less product adoption through product experiments and tracking adoption rates with Userpilot. Platformly uses a progress bar and empty state CTAs to simplify the onboarding process for their complex product. Split-test your upsell pop-ups to maximize expansion revenue. Get a demo now!

Onboarding 95

Onboarding SaaS Payments Payment Services Payment Solutions 95

OPEXEngine

FEBRUARY 22, 2022

In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies. SMM SaaS Company Overview & Market Dynamics. Most of the marketing budget will be focused on digital marketing along with targeted live events and webinars.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

SaaStr

JULY 9, 2019

I’m probably the most hated person in the room right now, but please indulge me. Giraffe is a mobile job matching platform that helps medium skilled workers get access to opportunities and helps businesses to recruit staff faster, and easier, and more affordably than any other way. I’ll go easy on you.

Scale 172

Scale Sales Recruiting Scaling SaaS Payments 172

ProfitWell

DECEMBER 9, 2019

With a deep dive into your intended market—whether that’s tracking SaaS funding trends or conducting competitor research—you’ll understand your target customers on a deep level and know how to target them. Determine product-market fit. If there isn’t a viable market , you’re setting yourself up to fail.

SaaS Payments 61

SaaS Payments Payment Services Subscription Payment Features 61

Baremetrics

JULY 20, 2021

Following HubSpot’s lead is a good way to prepare your SaaS product marketing plan, but to do so effectively you’ll need a step-by-step process to get started. In this article, we will walk through 7 steps for creating a solid marketing strategy for your SaaS product.

SaaS Payments 105

SaaS Payments Payment Services Marketing Payment Solutions 105

ProfitWell

NOVEMBER 12, 2019

Conducting a pricing audit goes through five factors—acquisition, monetization, retention, pricing strategy, and discounts. Acquisition. The first thing a pricing audit will examine is customer acquisition , which is the process of gaining new customers and perhaps the most literal way to grow your customer base.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

SaaStr

NOVEMBER 2, 2019

What is the process to do it efficiently? Does it have to be in person? How should this data feedback into your product roadmap and pipeline? * How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? Yes, it does not scale, but the beauty is the product.

Scale 133

Scale SaaS Payments Sales Recruiting Payment Services 133

Hull

SEPTEMBER 1, 2020

User adoption of your product can be executed in a couple of different ways, through different channels like: Inside the product itself. On external platforms, like Facebook. In this post, we are going to learn: The essential pillars of user adoption of your product. moment of your product through Facebook.

Payment Methods 52

Payment Methods Payment Solutions Sales Recruiting SaaS Payments 52

ProfitWell

OCTOBER 16, 2019

The fact that there’s no standard reporting method for churn doesn’t help. Some companies report revenue churn, others only share customer or user churn numbers, and often there’s no distinction between whether churn numbers are annual or monthly. Say your average revenue per user per month is less than $100. Image via Recurly.

Churn 55

Churn SaaS Payments Payments Payment Methods 55

OpenView Labs

APRIL 11, 2019

My personal and professional backgrounds contributed to my tendency to see the world through many mental models. I wanted to be a neuroscientist in college because I was so interested in the combination of the scientific method and the study of human behaviors. I call this the growth pyramid. I call this the growth pyramid.

Strategy 64

Strategy Payment Solutions PayPal Underperforming Technical Team 64

SaaStr

APRIL 30, 2022

Average Revenue per Customer. Customer Acquisition Cost (CAC). & So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. They love consuming SaaS products not because of the billing model, but because of the delivery model. Transcript.

SaaS Payments 244

SaaS Payments Metrics Payment Methods Scale 244

Casey Accidental

DECEMBER 11, 2023

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. Format changes are usually only required around platform shifts already occurring or platform shifts a larger company is trying to drive.

Payments 113

Payments Scale Payment Solutions Technical Review 113

User Pilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. More importantly, learn how to build and optimize it for better business results.

Payment Methods 104

Payment Methods Marketing SaaS Payments Payments 104

ProfitWell

MARCH 3, 2020

Call your fellow CEOs or Chief People Officers in your portfolio peer group, or peruse online and read documents. There’s a lot to consider with an outbreak of this sort: company travel, working in close proximity, susceptibility, personal health issues that expand beyond the virus itself. Take the pressure off live attendance.

Sales Hiring 59

Sales Hiring Scale SaaS Payments Payment Services 59

Sales Hacker

AUGUST 7, 2020

Sales Manager, SMB New Business Acquisition. Managing Partner- Business Sales. VP Sales, Mid-Market. Team Lead – New Business. Senior Vice President, Strategic Sales & Revenue. Senior Manager, Mid-Market Sales. Predictable Revenue Inc. President | Chief Revenue Officer.

VP of Engineering 121

VP of Engineering Sales Recruiting Sales Hiring Payment Services 121

SmartKarrot

AUGUST 10, 2021

What makes for a successful business in a customer-focused economy? A world where eCommerce is ruling and online shopping/transactions are the norms? Where market competition is fierce, the buyer has a lot of choices and significantly less patience? The key to building successful service/products is data.

Payment Methods 10

Payment Methods SaaS Payments Payments SaaS 10

SaaStr

JUNE 14, 2019

In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor. Before that Dave was SVP/GM of Service Cloud @ Salesforce where he led the $500m line of business for customer service applications.

Sales Hiring 147

Sales Hiring Payment Services SaaS Payments Underperforming Technical Team 147

SmartKarrot

JULY 13, 2020

It is a known fact that MRR aka Monthly Recurring Revenue is a lifeline for SaaS business. Since they live or die off this scheme, you might want to take a notch up if you wish to see a boom in the SaaS market. Statistics claim that by the year 2023, the business shall grow at a compound rate of 17% with over $60 million.

Payments 10

Payments Payment Methods Revenue SaaS Payments 10

User Pilot

AUGUST 14, 2023

Therefore, leveraging growth marketing is crucial to stand out among your competitors. You need to know what in-app communication to implement to attract, engage, and retain a bigger customer base while maximizing revenues. Use Product Hunt to extend your audience reach for the new product launch.

Growth Marketing 98

Growth Marketing SaaS Payments Strategy Payment Methods 98

Casey Accidental

JUNE 9, 2020

At the end of 2019, I presented Eventbrite’s product plans to the board for 2020. These plans included a lot of the goals you likely have in your company: improvements in acquisition, activation, and retention. For acquisition, retention is the enabler of the best acquisition strategies.

Retention 145

Retention Benchmarks Payments Payment Methods 145

User Pilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

SaaS Payments 104

SaaS Payments Metrics Customer Lifetime Value Marketing 104

User Pilot

MAY 8, 2024

It gives the product a competitive advantage, improves brand reputation, and propels revenue growth. Common needs are related to functionality, reliability, usability , integration , support, customization, and cost-effectiveness. Personalize experiences for different customer segments. How to identify customer needs?

SaaS Payments 105

SaaS Payments Payment Solutions Payment Services Payments 105

User Pilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. What are product analytics tools?

Product Marketing 98

Product Marketing Payment Solutions SaaS Payments Software Review 98

SaaStr

SEPTEMBER 13, 2020

If you look back on February 5th, 2019, which was the SaaStr Annual, hopefully many of you were there in person, we gave the state of the cloud presentation and talked about the power of the industry, and the power that’s been building in terms of market capitalization of just the public cloud companies and what they show.

Sales Hiring 167

Sales Hiring Scale Payments Cloud 167

SmartKarrot

NOVEMBER 22, 2022

Then, you continue to sell to the business across different projects and expand your services and profit margins over time. With a land and expand strategy, you can also build long-term relationships with customers by offering them personalized service tailored to their needs. The market requirements for land & expansion to work.

Engineering 10

Engineering Scale SaaS Payments Payment Solutions 10

Incredo

NOVEMBER 1, 2019

How marketing and sales synergy model works for SaaS companies. 8 Smart tactics for your SaaS customer acquisition strategy. When you’re looking to generate significant revenue as a newbie in the SaaS market, your product prices shouldn’t go above $5000. Focus: Product and Customer Journey. SaaS Pricing.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Casey Accidental

JULY 6, 2020

At the end of 2019, I presented Eventbrite’s product plans to the board for 2020. These plans included a lot of the goals you likely have in your company: improvements in acquisition, activation, and retention. For acquisition, retention is the enabler of the best acquisition strategies.

Retention 52

Retention Benchmarks Payments Payment Methods 52

Outseta

JANUARY 20, 2020

What started as Dimitris (now my Co-founder at Outseta ) writing a few lines of code to collect rent payments from tenants he had living in a duplex in Providence, Rhode Island, turned into something worth hundreds of millions of dollars 15 years later. How the hell does that happen? And working in the property management industry?

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145