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TL;DR: While most public SaaS companies are growing at 8-10%, the companies crushing it are those selling outside the tech bubble – restaurants, construction, logistics, and e-commerce. They’re growing 2-3x faster than traditional horizontal SaaS. A restaurant isn’t dropping Toast’s POS system to save money.
The SaaS PE market is heating up again, and Thoma Bravo just made a big statement buying SaaS restaurant pioneer Olo for $2 Billion. per share — a whopping 65% premium over Olo’s closing price on April 30th (the last trading day before acquisition rumors started swirling). That’s $10.25 That’s $10.25
Software tailored to your industry? That’s the main premise of vertical SaaS. Unlike horizontal SaaSsolutions that serve a broad range of businesses, vertical SaaSsolutions are designed with deep knowledge of specific markets—making them more intuitive, efficient, and impactful. What is Vertical SaaS?
Jason starts with the meta-question we’ve been asking a lot of SaaS leaders lately ( Klaviyo , ZoomInfo ) — ‘are we in a downturn?’ This gets more challenging when you have stakeholders who aren’t the ones buying the software. Going Long We’ve written before on the power of going long in SaaS.
Many mid-market software companies price with the goal of revenue maximization, negotiating for the highest possible price in each sale. There are exceptions: Oracle’s database, Tanium’s security product, Workday’s human capital management software. Application software companies typically sell seats.
When SaaStr Fund made the first investment in RevenueCat back in 2018, nobody could have predicted that this “simple API for managing in-app subscriptions” would become the infrastructure powering 33% of all mobile subscription apps and reach a $500M valuation in 2025. ” required weeks of developer time to answer.
In the latest billion+ acquisition, Xero just acquired Israeli-founded, NYC-based Melio for $2.5B to dominate US SMB payments. The deal shows acquirers are hungry for revenue acceleration—Xero expects to more than double group revenue by 2028 with this acquisition. TL;DR : After years of M&A drought, big deals are returning.
In this episode of PayFAQ: The Embedded Payments Podcast, host Ian Hillis welcomes Matt Downs, President of Worldpay for Platforms, to discuss software-led payments predictions for 2025 and beyond. remains the largest interchange and software market, Matt predicts a loosening of regulatory constraints.
The term SaaS platform gets tossed around a lotbut what does it actually mean, and why does it matter for today’s software companies? Whether you’re building your first product or scaling an established solution, understanding the SaaS platform model is essential for long-term growth.
ServiceTitan, the operating system for the trades, continues to scale impressively, with $772M in FY25 revenue, $800m+ ARR and a clear path to $1B ARR. It’s the vertical SaaS rocketship: $840m ARR Still growing a stunning 29% (!) Lesson for SaaS Founders : If youre in vertical SaaS, aim to be the OS for your niche.
The average churn rate for the software industry as a whole is 14%. That said, industry experts agree that your SaaS companys goal churn should be below 2%. As a SaaS business leader, reducing software user churn is an important part of maintaining your customer base and increasing revenue. Looking to measure churn?
And for SaaS companies with strong fundamentals, the opportunity window is wide open. The B2B SaaS companies everyone has been waiting for are finally filing and preparing to go public: Already Filed (2025 IPOs Highly Likely) Figma – Cloud-based design platform, confidentially filed April 2025. Stop waiting. Last valued at $12.5
Only 20% of Revenue from “SaaS”, 80% From Transactions and Float (Fintech) Bill started off 100% SaaS, and slowly and deliberately added payments. Fast forward to today, and only 20% of its revenue is from software subscriptions. But both are still at their core software platforms. At least at scale. #2.
Toast is the latest SaaS leader to get much more efficient in the past 12-18 months, along with monday.com, HubSpot, MongoDB, and many others. It’s not only rare(r) to see such explosive growth by a SaaS company, but to also watch Jonathan’s exciting career growth at the more senior levels within a hyper-growth company.
The world of payments is constantly evolving, with new technologies and shifting business demands reshaping how money moves. In an interview with Karen Webster , CEO of PYMNTS , Paulette Rowe , CEO of Stax, pulled back the curtain on the critical strategies and innovations driving the next wave of payment partnerships.
So one of SaaStr Fund’s latest investments is Mangomint, a vertical SaaS platform for spas and salons. There are multiple vendors in different segments, including Mindbody which IPO’d a SaaS generation ago and then taken private in a $2B Vista acquisition. And why is Vertical SaaS thriving today? Pretty cool!
Subscription Models: Usio will provide general insights into why subscription-based payment processing is often considered advantageous for Software as a Service (SaaS) businesses. Predictable Revenue Streams: Subscription models provide a consistent and predictable revenue stream for SaaS companies.
I was lucky to catch up recently with one of my very favorite SaaS founders, René Lacerte, CEO Bill.com. Bill.com had to develop a network that today has millions on vendors processing bills and payments on it. Bill.com had to develop a network that today has millions on vendors processing bills and payments on it. Go find them.
How long should you let a customer use your software before they sign a contract? Unfortunately, most SaaS startups don’t have enough samples to reach a statistically significant answer. The team at MadKudu analyzed 9 companies with different customer acquisition and sales strategies. Or 14 or 21 or 30 or 90.
And its payments network to roll out. Yes, that can’t last forever, and half of it was from acquisitions (see the discussion below). Yes, that can’t last forever, and half of it was from acquisitions (see the discussion below). But yes, it’s the most incredible SMB growth story in SaaS we’ve ever seen.
What if you could boost revenue without having to invest a small fortune in new customer acquisition? In this article, you will explore why customer expansion matters for your SaaS growth, discover various customer expansion tactics, and learn how to embed them in successful expansion campaigns. Company details, like size or industry.
Asana builds productivity and task management solutions. Today, the company is a massively successful SaaS business and another example of the flywheel business model that creates demand at the individual user and leverages that interest to sell department and company-wide contracts. Asana filed their S-1 this week. SmartSheet.
Only 18% of Revenue From SaaS. Shopify and Bill both also get the majority of their revenue from financial fees and transaction fees, not software subscriptions. It’s probably not really a SaaS company, but close enough to include it in our series and our ecosystem. #3. HubSpot is, and Toast is as well. #2.
Note: Apple announced that it would be reducing the App Store fee from 30% to 15% for most developers starting on January 1st, 2021. For app entrepreneurs and ecommerce store owners, the battle to be noticed in the marketplace is ongoing. How viable is it for companies to shop their apps outside of mainstream marketplaces?
So this year has been rough on SaaS and Cloud stocks, with multiples down 75% from a year ago and the markets overall down 50% or more. Payments and e-commerce drag blended gross margins down to 60%. Wix along with Squarespace and also WordPress / Automatic have pushed deeply into e-commerce and as part of that, payments.
As you work to expand your SaaS, software, mobile games, or other digital product business worldwide, having the right payment methods available to global customers is key to ensuring they all feel comfortable purchasing. If you want to offer more payment methods around the world, don’t miss this episode of Growth Stage.
So there’s a vertical SaaS company at over $600m ARR that is extremely well known to its customers that you’ve probably never heard of — Instructure. Instructure is one of the leading learning management systems for education with its Canvas product. That’s the power of compounding revenue in SaaS!
Whether you are a startup owner, a manager of a growing business or the CEO of an established company, you might find yourself asking questions like “ Should our SaaS subscription model be monthly, annually or both ?” History of the subscription pricing model: From newspapers to the rise of SaaS subscription. Boring, right?).
2018’s Top 50 Acquisitions in SaaS. Unless there is a huge earn-out or retention payment tied to performance, the pressure is off. Some folks will prefer post-acquisition life. You may be asked to own new stuff beyond just what your company / app does. Contingent payments incent — and modify — behavior.
The Macro Impact On Public Cloud Software Over The Past Year Cloud stocks dropped in 2022 in a severe market pullback event that Bessemer Venture Partners call The SaaSacre. GlossGenius is a vertical SaaS and payments company for the beauty and wellness industry. What does this mean for Cloud companies? Let’s find out.
It's a simple plan for an early-stage SaaS startup with a low-touch sales model – a company which markets a SaaSsolution via its website, offers a 30 day free trial, gets most of its trial users organically and through online marketing and converts them into paying customer with very little human interaction.
Below are 7 predictions about the startup software ecosystem. It permit companies to bring US dollars held abroad (from software sales in other countries) back to the US at a lower tax rate than before. That cash could be used for dividends, share buy backs and acquisitions. How many of them do you agree with?
The solution? Micro startup acquisitions. But before we dive into that, we need to look into what micro startup acquisitions are and why you need to sit up and take notice. Micro Startup Acquisitions: What Are They, and Why Should I Care? Micro Startup Acquisition Trends. No one wants to be late to market.
The SaaS industry has seen explosive growth in the past decadeand this is expected to continue this year. Data cited by Statista shows that the software as service is expected to hit $299 billion by the end of 2025. Part of this can be attributed to the SaaS model’s unique aspect of relying primarily on future revenue.
Almost exactly four years ago I published a financial plan template for SaaS startups based on a model that I had created for Zendesk a few years earlier. The original v1 model was a very simple plan for early-stage SaaS startups with a low-touch sales model. The "Revenues" line shows your end-of-month MRR for the respective month.
All future growth hinges on one thing – customer acquisition. While this may sound simple, it can be incredibly challenging to find new opportunities for growth and customer acquisition in an increasingly crowded marketplace. Mobilize your influencers to drive customer acquisition. Want more advice like this? Makes sense, right?
What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is customer acquisition?
2024 is coming to a close, and it has been a terrific year for SaaS businesses as the industry has witnessed quite a favorable growth. For SaaS companies, accounting becomes one of the most crucial processes to understand their financial and overall business health, and then make informed decisions about future steps.
I’ve been fortunate to work in a number of SaaS businesses in my career. In the case of a B2B SaaS company, your Go To Market model outlines the way in which you acquire customers. MailChimp (Touchless acquisition) – MailChimp is an email marketing tool that uses a touchless acquisition model to acquire customers.
Brex then scaled its payments business quickly. Then, it built an entire ecosystem around it, soon launching Shopify payments, an embedded payment tool that quickly became the largest piece of the business. Just like a boat needs an anchor, your SaaS process does too. Start working to accelerate your SaaS.
Churn increase due to greater scrutiny of costs Contract values declining More stakeholders involved in decision-making Capchase combined the study with their data set of thousands of SaaS companies and looked at what the best companies do to overcome these hurdles. It could be price, product composition, or payment terms.
MRR is an important metric for SaaS businesses to track to understand business health. Let’s say you ran a CRM business where you charged your customers $1000 a year over 12 monthly payments. It can also be used to calculate the customer acquisition cost (CAC) and gross margin.
PLG ensures your product is doing the work for you in terms of customer advocacy, acquisition, and retention. The traditional SaaS model doesn’t always scale, and not every company has all the bells and whistles to fund marketing, sales, and customer success teams. Lower customer acquisition costs. How do you scale PLG?
When you’re using a DIY paymentsolution like Stripe, making it work for your business falls on your developers. From testing out plugins to setting up new payment methods, maintaining Stripe can be very time-consuming. I interviewed him live on LinkedIn about four signs that SaaS companies have outgrown Stripe.
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