SaaStr

SEPTEMBER 3, 2019

Lambda School trains people online to be software engineers. There’s a little bit of work to do still, but you know, tonight the title of my talk is how to make user acquisition practically free. I realized that I was missing something fundamental in that first company that was deep product/market fit.

Acquisition 137

Acquisition Software Review Payment Methods Marketplace as a Service 137

Incredo

DECEMBER 3, 2019

And you look for ideas on how to promote your software for these holidays. Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. What does it mean for your SaaS?

SaaS Payments 204

SaaS Payments Payment Solutions Payments Social Media 204

Incredo

DECEMBER 3, 2019

And you look for ideas on how to promote your software for these holidays. Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. What does it mean for your SaaS?

SaaS Payments 162

SaaS Payments Payment Solutions Payments Social Media 162

User Pilot

JUNE 28, 2023

Split-test your upsell pop-ups to maximize expansion revenue. Analyze user feedback to determine which features need more attention in your in-app flows. Create a multimedia onboarding flow with product screenshots and videos. Osano also used Userpilot to build out a full in-app resource center : Source: Osano.

Onboarding 97

Onboarding SaaS Payments Payment Services Payment Solutions 97

User Pilot

FEBRUARY 22, 2024

According to Havard Business Review, customer acquisition requires 5 to 20 times more resources than customer retention. Customer retention can help you drive recurring revenue, reduce customer acquisition costs, and drive customer loyalty. Drive recurring revenue : Loyal customers spend more through repeat purchases over time.

SaaS Payments 52

SaaS Payments Payment Methods Strategy Payments 52

SaaStr

DECEMBER 26, 2019

So data analytics, marketing customer analytics, and technology and acquisition. The second category is very interesting because this, you can translate that as the paid spend, of Facebook and what not, moving towards MarTech acquisition tools. Alice : Definitely pre-product market fit. Guillaume : Keep the mic.

Sales Hiring 150

Sales Hiring Payment Methods Payment Solutions Marketing 150

SaaSX

FEBRUARY 28, 2021

For many startup software companies (and their founders), an early capital-efficient approach to growth can make a huge difference in the long run. In the simplest terms, capital efficiency means growing profitably , without overinvesting to land customers and drive revenue. Revenue per Employee. What Is Capital Efficiency?

Payment Solutions 52

Payment Solutions Software Review Software Payments 52

Casey Accidental

OCTOBER 27, 2020

Platforms can create an immense amount of long-term value for companies, or be a minor component of their product strategy to maintain product/market fit. In an integration platform, the product integrates with other types of software the product’s customers already use. The Types of Platforms.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

Baremetrics

JULY 20, 2021

Following HubSpot’s lead is a good way to prepare your SaaS product marketing plan, but to do so effectively you’ll need a step-by-step process to get started. In this article, we will walk through 7 steps for creating a solid marketing strategy for your SaaS product.

SaaS Payments 105

SaaS Payments Payment Services Marketing Payment Solutions 105

OPEXEngine

MAY 18, 2021

The growth stages are defined as: Early Stage – Product/Market Fit Stage, . SaaS Metric #1 – Annual Recurring Revenue (ARR). ARR is an essential subscription metric that identifies the recurring revenue expected on an annual basis from the subscriber base. Almost all revenue is from new contracts.

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

Baremetrics

JANUARY 24, 2021

Revenue churn vs. customer churn Up until January 2020, almost all of our growth over the past 5 years had been generated through a pretty traditional sales-led growth strategy. This means that our revenue churn was very low. Churn was largely isolated to the small accounts, so revenue churn and volatility was quite low.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

Unbounce

SEPTEMBER 16, 2021

billion in revenue from Google Ads alone the year before. Aside from the above or below search results on Google search, through the Google Search Network , your ads can appear beside, above, or below search results on Google Play, the Shopping tab, Google Images, Google Maps, and the Maps app. But that doesn’t mean you can’t play too.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

Chargify

APRIL 23, 2019

There are specific stages a software-as-a-service (SaaS) company moves through during its life cycle. You may also hear this stage referred to as discovery , vision/mission , or problem/solution fit. and ‘Does my proposed solution solve it effectively?’ Finding channel/market fit. Are we still a startup? Pre-Startup.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

OPEXEngine

FEBRUARY 22, 2022

Small and Mid-Market (SMM) SaaS Companies serve customers with annual revenues of $1 million to $1 billion and with a typical employee base of 100 to 1,000. Customer success is usually staffed by a mix of customer support, sales, and engineering folks contributing some portion of their time to the Cost of Revenue.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

SaaStr

NOVEMBER 2, 2019

How should this data feedback into your product roadmap and pipeline? * How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? Billion story from its launch in 2008 to its 2018 acquisition by Recruit Holdings. What is the process to do it efficiently?

Scale 127

Scale SaaS Payments Sales Recruiting Payment Services 127

Sales Hacker

AUGUST 7, 2020

VP Nokia Software, North America Sales. People First Productivity Solutions. Team Lead, North America – Global Marketing Solutions. Director, Sales Solutions, North America. Manager, LinkedIn Sales Solutions. Sales Manager, SMB New Business Acquisition. VP Sales, Mid-Market.

VP of Engineering 121

VP of Engineering Sales Recruiting Sales Hiring Payment Services 121

SaaStr

JULY 9, 2019

More than half of Kenya’s GDP is now transacted through a mobile, through arguably the most successful mobile banking and payment system called M-Pesa. The next thing I would say we learned is really about removing all barriers to user acquisition. For example, in Kenya. You see the metaphor, perhaps.

Scale 159

Scale Sales Recruiting Scaling SaaS Payments 159

ProfitWell

NOVEMBER 12, 2019

Conducting a pricing audit goes through five factors—acquisition, monetization, retention, pricing strategy, and discounts. Acquisition. The first thing a pricing audit will examine is customer acquisition , which is the process of gaining new customers and perhaps the most literal way to grow your customer base. Monetization.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

wepay

FEBRUARY 20, 2018

The Software Pricing blog has a simple post listing ten straightforward strategies to help SaaS businesses grow. In the hourglass example, what pops out the funnel is customer success which in turn grows outward into more revenue for the company on all fronts.”. It is much more expensive to replace a customer than to retain them.”.

SaaS Payments 40

SaaS Payments Strategy Payments SaaS 40

SaaStr

JUNE 14, 2019

In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor. Finally pre-Salesforce, Dave was CEO @ MarkLogic where he grew the team from 40 to 240 and revenues from $0 to an $80m revenue run rate.

Sales Hiring 141

Sales Hiring Payment Services SaaS Payments Underperforming Technical Team 141

ProfitWell

JUNE 15, 2020

How are churn and new revenue trending over time? MRR gain is new revenue from either acquired customers or upgrades in a given month. MRR loss is churn, or lost revenue from cancellations or downgrades. How to prioritize products with an ABC analysis. Why you should implement inventory management software.

Payment Methods 76

Payment Methods Merchant Services Payments Customer Lifetime Value 76

ProfitWell

DECEMBER 9, 2019

So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package. Use a reliable billing system. Determine product-market fit. If there isn’t a viable market , you’re setting yourself up to fail.

SaaS Payments 61

SaaS Payments Payment Services Subscription Payment Features 61

OpenView Labs

MAY 1, 2019

Over the past few years, the term “Growth” has been one of the most frequently used buzzwords in the SaaS world, especially at product led growth businesses. Recently I surveyed over 350 SaaS companies and found that 43% of B2B software companies already have a dedicated growth team and 27% are looking to fill a growth role.

Sales Hiring 56

Sales Hiring Scale SaaS Payments Growth Hacking 56

ProfitWell

OCTOBER 16, 2019

Some companies report revenue churn, others only share customer or user churn numbers, and often there’s no distinction between whether churn numbers are annual or monthly. I mean, just take a look at all these different surveys: A 2018 KBCM Technology Group survey reported a median annual revenue churn rate of 13.2%

Churn 55

Churn SaaS Payments Payments Payment Methods 55

User Pilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

SaaS Payments 105

SaaS Payments Metrics Customer Lifetime Value Marketing 105

SaaStr

APRIL 30, 2022

Average Revenue per Customer. Customer Acquisition Cost (CAC). & They love consuming SaaS products not because of the billing model, but because of the delivery model. And basically SaaS revenue models is just magical for investors and for businesses. Or annual recurring revenue for some types of companies.

SaaS Payments 229

SaaS Payments Metrics Payment Methods Scale 229

User Pilot

AUGUST 14, 2023

With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors. A/B test landing pages to increase customer acquisition.

Growth Marketing 98

Growth Marketing SaaS Payments Strategy Payment Methods 98

SmartKarrot

MARCH 8, 2022

An exceptional thought leader and a brilliant coach to thousands of executives, Allison Pickens, is a leading expert on recurring revenue growth. In the revenue-centric SaaS world, Amarachi strives to provide customers with the highest value at every step of their customer journey. Allison Pickens. Anika Zubair. Caroline Andreola.

VP of Engineering 21

VP of Engineering Customer Success Scale SaaS Payments 21

SmartKarrot

MAY 17, 2022

The startup stage is also called the problem/solution fit stage. Working on the MVP and improving the core features, so you achieve the right product/market fit Hiring the key personnel who understand the mission/vision Getting the payment from customers Collecting the seed money. But resist this temptation.

Startup 10

Startup SaaS Payments Payment Services Sales Hiring 10

SmartKarrot

NOVEMBER 22, 2022

Let us say you have a SaaS (Software As A Service) product that allows companies to send email newsletters easily. You could start by selling this tool to one company, but then you can expand your reach by offering additional products from within your software suite. Role of Customer Success in scaling .

Engineering 10

Engineering Scale SaaS Payments Payment Solutions 10

User Pilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Enhancing revenue.

SaaS Payments 94

SaaS Payments Marketing Payment Solutions SaaS 94

SmartKarrot

AUGUST 10, 2021

It is especially true of SaaS products – where the value in an intangible implication that adoption could lead to better practices and revenue growth. The key to building successful service/products is data. How will you perfect your software? New users acquisition User retention. User behavior data! How to track?

Payment Methods 10

Payment Methods SaaS Payments Payments SaaS 10

Navint

FEBRUARY 20, 2019

Sean has over 15 years of expertise in recurring revenue technologies, most recently hailing from Salesforce where he was a senior member of the product marketing team responsible for Salesforce CPQ & Billing. Q: Being in and around the recurring revenue space for so long, why join Navint?

Payments 53

Payments Technology Scale Revenue 53

SaaStr

SEPTEMBER 13, 2020

You see that both organizations embracing this cloud movement, but specifically in COVID, more and more companies turning to the cloud as their solution for business continuity or for business growth in these times when shelter in place is making on-prem solutions difficult and in many cases, impossible to use. It is staggering.

Sales Hiring 153

Sales Hiring Scale Payments Cloud 153

Baremetrics

APRIL 20, 2020

When it comes to apps and software, cohorts are made up of your users and customers. Cohort analysis is when you draw insights from your cohorts so you can get a better understanding of your product, marketing, onboarding and other parts of your business. These are cohorts based on when a user signed up for your product.

Churn 96

Churn Retention SaaS Payments Payment Solutions 96

ChurnZero

APRIL 27, 2021

A: Grotech is an early-stage investor so many of our companies have only modest revenue at the time we invest, and they are typically still working to tease apart their go-to-market motion. Your customer base, and therefore revenue need to be recurring as well. I’ve yet to see any of this work. .

Scale 98

Scale Customer Success Payments Underperforming Technical Team 98

Outseta

JANUARY 20, 2020

What started as Dimitris (now my Co-founder at Outseta ) writing a few lines of code to collect rent payments from tenants he had living in a duplex in Providence, Rhode Island, turned into something worth hundreds of millions of dollars 15 years later. We could translate the software into Spanish. How the hell does that happen?

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145