User Pilot

OCTOBER 15, 2023

TL;DR A SaaS conversion rate refers to the percentage of visitors who take a desired action on the website or in-app. SaaS conversion rate optimization is important to create the best customer experience that helps lower the customer acquisition cost and increase MRR. Four SaaS conversion rates are significant to focus on.

SaaS Payments 102

SaaS Payments Payment Methods Payment Solutions Payments 102

ProfitWell

JUNE 15, 2020

This report is a quick but mighty read, jam-packed with data and trends to help you optimize your DTC marketing strategies. Here are the main takeaways: Customers expect highly-personalized experiences and contextualized customer journeys. I found a resource that may help: The Quick Guide to Inventory Management for Ecommerce.

Payment Methods 76

Payment Methods Merchant Services Payments Customer Lifetime Value 76

User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions.

SaaS Payments 103

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 103

SaaStr

DECEMBER 26, 2019

So data analytics, marketing customer analytics, and technology and acquisition. The second category is very interesting because this, you can translate that as the paid spend, of Facebook and what not, moving towards MarTech acquisition tools. Alice : Definitely pre-product market fit. Guillaume : Keep the mic.

Sales Hiring 150

Sales Hiring Payment Methods Payment Solutions Marketing 150

Incredo

DECEMBER 3, 2019

And here are the best answers we have received. #1 Denis Lunev Founder at DepositFix , Payment Integration for HubSpot “ The most expensive time of year to advertise on Google and Facebook is Black Friday and Christmas. What does it mean for your SaaS? And we do not really fit perfectly with our SaaS. Keep it short.

SaaS Payments 204

SaaS Payments Payment Solutions Payments Social Media 204

Baremetrics

JANUARY 24, 2021

Our smallest self-serve plan was basically a revolving door, and users couldn’t upgrade or downgrade their plan without calling a sales person. Even pre-COVID, our industry (online coaching) had matured drastically since 2018, and those trends were poised to continue. It took us over 9 months, but here’s how we did it.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

User Pilot

JULY 27, 2023

The different roles in SaaS companies: Chief Executive Officer : As the highest-ranking executive, this person ensures the company runs smoothly and employees are happy and engaged. UX Designer: Responsible for understanding the unique needs and requirements of SaaS users and designing the user interface and experience of SaaS products.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

SaaStr

JULY 9, 2019

I’m probably the most hated person in the room right now, but please indulge me. More than half of Kenya’s GDP is now transacted through a mobile, through arguably the most successful mobile banking and payment system called M-Pesa. They didn’t have any cell phone credit. I’ll go easy on you.

Scale 159

Scale Sales Recruiting Scaling SaaS Payments 159

Incredo

DECEMBER 3, 2019

And here are the best answers we have received. #1 Denis Lunev Founder at DepositFix , Payment Integration for HubSpot “ The most expensive time of year to advertise on Google and Facebook is Black Friday and Christmas. What does it mean for your SaaS? And we do not really fit perfectly with our SaaS. Keep it short.

SaaS Payments 162

SaaS Payments Payment Solutions Payments Social Media 162

OPEXEngine

FEBRUARY 22, 2022

Instead, SMM SaaS companies will leverage Inside Sales and Channel Partners coupled with digital marketing to drive down Customer Acquisition Costs. This strategy allows for a portfolio approach giving the company more flexibility in managing its Customer Lifetime Value (CLTV)/Customer Acquisition Cost (CAC) ratio. Direct Sales.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Hull

SEPTEMBER 1, 2020

In this post, we are going to learn: The essential pillars of user adoption of your product. moment of your product through Facebook. Different post-payment feature adoption strategies you can use on Facebook. User adoption is the process of making your trial or new customers addicted to your product. Why is that?

Payment Methods 52

Payment Methods Payment Solutions Sales Recruiting SaaS Payments 52

User Pilot

JUNE 14, 2021

Build your marketing automation strategy in five steps: map the user journey stages , identify repeating tasks that can be automated, set your marketing automation strategy goals, pick the right tool for the job, and measure success to learn and improve. What is marketing automation? Marketing automation strategy examples.

SaaS Payments 52

SaaS Payments Payment Solutions Strategy Payment Methods 52

SaaStr

NOVEMBER 2, 2019

Does it have to be in person? How should this data feedback into your product roadmap and pipeline? * How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? Billion story from its launch in 2008 to its 2018 acquisition by Recruit Holdings.

Scale 127

Scale SaaS Payments Sales Recruiting Payment Services 127

Baremetrics

JULY 20, 2021

Following HubSpot’s lead is a good way to prepare your SaaS product marketing plan, but to do so effectively you’ll need a step-by-step process to get started. In this article, we will walk through 7 steps for creating a solid marketing strategy for your SaaS product.

SaaS Payments 105

SaaS Payments Payment Services Marketing Payment Solutions 105

Casey Accidental

OCTOBER 27, 2020

Platforms can create an immense amount of long-term value for companies, or be a minor component of their product strategy to maintain product/market fit. In an integration platform, the product integrates with other types of software the product’s customers already use. The Types of Platforms. Supply Value Prop.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

ProfitWell

DECEMBER 9, 2019

With a deep dive into your intended market—whether that’s tracking SaaS funding trends or conducting competitor research—you’ll understand your target customers on a deep level and know how to target them. Determine product-market fit. If there isn’t a viable market , you’re setting yourself up to fail.

SaaS Payments 61

SaaS Payments Payment Services Subscription Payment Features 61

OpenView Labs

APRIL 11, 2019

My personal and professional backgrounds contributed to my tendency to see the world through many mental models. I wanted to be a neuroscientist in college because I was so interested in the combination of the scientific method and the study of human behaviors. Product-market fit is a term discussed all the time.

Strategy 64

Strategy Payment Solutions PayPal Underperforming Technical Team 64

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. Transcript.

SaaS Payments 228

SaaS Payments Metrics Payment Methods Scale 228

ProfitWell

NOVEMBER 12, 2019

Conducting a pricing audit goes through five factors—acquisition, monetization, retention, pricing strategy, and discounts. Acquisition. The first thing a pricing audit will examine is customer acquisition , which is the process of gaining new customers and perhaps the most literal way to grow your customer base. Monetization.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

ProfitWell

OCTOBER 16, 2019

The fact that there’s no standard reporting method for churn doesn’t help. Nathan Latka interviews founders and publishes their SaaS metrics on his website —the average gross churn rate of the 300 listed companies is 16.8%. For early-stage companies still searching for product-market fit, though, it depends.

Churn 55

Churn SaaS Payments Payments Payment Methods 55

User Pilot

JUNE 28, 2023

Segment users by their role or goal as soon as possible to provide a personalized onboarding experience. Arlo even came up with a progressive approach to in-app messaging in an effort to reduce delinquent churn and late payments. Tips for improving the onboarding experience : Use UI patterns to draw users towards activation points.

Onboarding 87

Onboarding SaaS Payments Payment Services Payment Solutions 87

User Pilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. Userpilot is a product onboarding platform that can help you with that. Email marketing.

Payment Methods 98

Payment Methods Marketing SaaS Payments Payments 98

SmartKarrot

AUGUST 10, 2021

A world where eCommerce is ruling and online shopping/transactions are the norms? Where market competition is fierce, the buyer has a lot of choices and significantly less patience? This allows you to build mind-blowing, personalized journeys for each one of them, making them feel special, and most importantly, valued.

Payment Methods 10

Payment Methods SaaS Payments Payments SaaS 10

ProfitWell

MARCH 3, 2020

Call your fellow CEOs or Chief People Officers in your portfolio peer group, or peruse online and read documents. There’s a lot to consider with an outbreak of this sort: company travel, working in close proximity, susceptibility, personal health issues that expand beyond the virus itself. Take the pressure off live attendance.

Sales Hiring 59

Sales Hiring Scale SaaS Payments Payment Services 59

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Can one person buy via a credit card or will multiple stakeholders need to be involved? Goal of website.

Business Model 195

Business Model Scale Pricing Payment Methods 195

User Pilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

SaaS Payments 98

SaaS Payments Metrics Customer Lifetime Value Marketing 98

Casey Accidental

DECEMBER 11, 2023

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. New Product Value and S-Curve Sequencing In my previous post, I talked about S-Curves. Second products influence sales efficiency and profitability dramatically.

Payments 113

Payments Scale Payment Solutions Technical Review 113

User Pilot

AUGUST 14, 2023

TL;DR Growth marketing is achieving exponential and sustainable growth by implementing high-impact tactics across the user journey. The Pirate Metrics Framework is a great growth marketing framework – covering the 5 stages of acquisition , activation , retention , referral, and revenue. Launch product in Product Hunt.

Growth Marketing 96

Growth Marketing SaaS Payments Strategy Payment Methods 96

SaaStr

JUNE 14, 2019

In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor. What does Dave believe is crucial to achieve in these in person meetings? 242: It’s the employees’ market.

Sales Hiring 141

Sales Hiring Payment Services SaaS Payments Underperforming Technical Team 141

Casey Accidental

JUNE 9, 2020

At the end of 2019, I presented Eventbrite’s product plans to the board for 2020. These plans included a lot of the goals you likely have in your company: improvements in acquisition, activation, and retention. Because it is the single most important factor in product success. What would great retention be for Eventbrite?”.

Retention 145

Retention Benchmarks Payments Payment Methods 145

User Pilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. How many analytics tools do you need?

Product Marketing 98

Product Marketing Payment Solutions SaaS Payments Software Review 98

SmartKarrot

JULY 13, 2020

A rather straightforward method to calculate MRR is by taking the total number of paying customers and then by multiplying it by ARPA. By using the method of ARPA, you MRR = 10 x $50 = $500. Once you roll in an effective customer acquisition strategy into the game board, your business is all set to grow MRR in exponential terms.

Payments 10

Payments Payment Methods Revenue SaaS Payments 10

Sales Hacker

AUGUST 7, 2020

Sales Manager, SMB New Business Acquisition. VP Sales, Mid-Market. Vice President of Payments Products UK. Personal Brand Strategist, Speaker and Founding Team Member. Head of Sales – SMB New Business Acquisition. Personal Branding & Social Selling Specialist. President & Co-founder.

VP of Engineering 121

VP of Engineering Sales Recruiting Sales Hiring Payment Services 121

Incredo

NOVEMBER 1, 2019

How marketing and sales synergy model works for SaaS companies. 8 Smart tactics for your SaaS customer acquisition strategy. The self-service sales model is thus all about low-priced products accompanied by a fully automated customer journey. Focus: Product and Customer Journey. SaaS Sales Strategy. SaaS Pricing.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

SmartKarrot

NOVEMBER 22, 2022

With a land and expand strategy, you can also build long-term relationships with customers by offering them personalized service tailored to their needs. You can show them that you are the right person for the job and build trust in your brand by doing excellent work on a small project. It is also known as the “seed and grow” strategy.

Engineering 10

Engineering Scale SaaS Payments Payment Solutions 10

SaaStr

SEPTEMBER 13, 2020

If you look back on February 5th, 2019, which was the SaaStr Annual, hopefully many of you were there in person, we gave the state of the cloud presentation and talked about the power of the industry, and the power that’s been building in terms of market capitalization of just the public cloud companies and what they show.

Sales Hiring 153

Sales Hiring Scale Payments Cloud 153

Casey Accidental

JULY 6, 2020

At the end of 2019, I presented Eventbrite’s product plans to the board for 2020. These plans included a lot of the goals you likely have in your company: improvements in acquisition, activation, and retention. Because it is the single most important factor in product success. What would great retention be for Eventbrite?”.

Retention 52

Retention Benchmarks Payments Payment Methods 52