SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. What is a Customer Acquisition Strategy? Plain and simple.

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Acquisition Scale Strategy Software Review 59

User Pilot

AUGUST 12, 2024

Customer segmentation is the process of grouping customers based on shared characteristics. For example, companies often segment customers using demographic data like age, location, or behavior patterns. How is it different from market segmentation? Needs-based segmentation (needs, pain points, etc.). The purpose?

Marketplace as a Service 95

Marketplace as a Service Banking Telecommunications Mobile 95

FastSpring

JANUARY 8, 2019

A type of performance-based marketing in which a business rewards partners (also known as affiliates) for each visitor or customer brought by the affiliate’s marketing efforts. Amazon Marketplace. Selling on the Amazon Marketplace can significantly boost volume through your store. Customer acquisition cost (CAC).

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Payment Methods Merchant Services Payment Services Outsourcing Services 84

User Pilot

JULY 31, 2024

This means broadening your target market by offering an existing product to new markets. Market expansion can go either of two ways. The first involves opening up your product to new market segments. The second involves bringing your product to international markets where it originally didn’t exist.

Development 104

Development Strategy Market Research Innovation 104

SaaStr

JUNE 16, 2020

I was an account executive covering financial services vertical and covering in New York. And so, I remember being in New York and the whole market was melting down. And certainly the market has come quite a bit far from that point. Tableau is an acquisition that Salesforce made a year ago or so. Adnan Chaudhry: Sure.

Sales Hiring 216

Sales Hiring Scale SaaS Payments Payment Services 216

OpenView Labs

JULY 12, 2019

Back in the late 1990s and early 2000s, a company called Guthy Renker forged new marketing territory with products like Proactiv, cutting out the middleman and building their business on an in-depth understanding of unit economics, customer acquisition cost (CAC) and lifetime value (LTV).

Data 52

Data Marketplace as a Service Advertising Branding 52

ProfitWell

AUGUST 15, 2019

In a hyper-competitive market, getting your pricing right can make a difference when it comes to a great product that sits on the shelf versus one that flies off it. But the sheer volume of market trends and data that you’ll want to consider when determining how much to charge for your products or services is overwhelming.

Pricing 40

Pricing Subscription Payment Features Business 40