User Pilot

OCTOBER 15, 2023

SaaS conversion rate optimization is important to create the best customer experience that helps lower the customer acquisition cost and increase MRR. They are website visitors to a free trial, a free trial to product-qualified lead (PQL), PQL to paying users, and growth metrics conversion.

SaaS Payments 96

SaaS Payments Payment Methods Payment Solutions Payments 96

SaaStr

DECEMBER 26, 2019

So data analytics, marketing customer analytics, and technology and acquisition. The second category is very interesting because this, you can translate that as the paid spend, of Facebook and what not, moving towards MarTech acquisition tools. Alice : Definitely pre-product market fit. Guillaume : Keep the mic.

Sales Hiring 155

Sales Hiring Payment Methods Payment Solutions Marketing 155

OPEXEngine

FEBRUARY 22, 2022

In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies. SMM SaaS Company Overview & Market Dynamics. Most of the marketing budget will be focused on digital marketing along with targeted live events and webinars.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Chargify

APRIL 23, 2019

The “primary risk [during pre-startup] is the failure to design a business plan and strategy that will enable the company to become profitable as it makes sales and earns revenue. You’ll also hear this stage called validation or the product/market fit stage. Finding channel/market fit. Making key hires.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5 Retargeting.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

SaaSX

FEBRUARY 28, 2021

In the simplest terms, capital efficiency means growing profitably , without overinvesting to land customers and drive revenue. For example, a 1:1 capital efficiency ratio means you’re earning one dollar for every dollar you invest into company growth. Revenue per Employee. That’s a revenue treadmill.

Payment Solutions 52

Payment Solutions Software Review Software Payments 52

SaaStr

NOVEMBER 2, 2019

What is the process to do it efficiently? How should this data feedback into your product roadmap and pipeline? * How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? Billion story from its launch in 2008 to its 2018 acquisition by Recruit Holdings.

Scale 132

Scale SaaS Payments Sales Recruiting Payment Services 132

Casey Accidental

DECEMBER 11, 2023

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. I highlight six different types of product expansion, in increasing levels of difficulty based on these vectors. I have written more about platforms here.

Payments 113

Payments Scale Payment Solutions Technical Review 113

ProfitWell

OCTOBER 16, 2019

Some companies report revenue churn, others only share customer or user churn numbers, and often there’s no distinction between whether churn numbers are annual or monthly. I mean, just take a look at all these different surveys: A 2018 KBCM Technology Group survey reported a median annual revenue churn rate of 13.2% Image via Recurly.

Churn 55

Churn SaaS Payments Payments Payment Methods 55

SaaStr

JUNE 14, 2019

In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor. Before that Dave was SVP/GM of Service Cloud @ Salesforce where he led the $500m line of business for customer service applications.

Sales Hiring 147

Sales Hiring Payment Services SaaS Payments Underperforming Technical Team 147

Intercom, Inc.

JULY 13, 2018

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Hopefully this will give you some ideas on how to build sustainable growth for your business.

Acquisition 156

Acquisition Strategy SaaS Payments Payments 156

SaaStr

APRIL 30, 2022

Average Revenue per Customer. Customer Acquisition Cost (CAC). & They love consuming SaaS products not because of the billing model, but because of the delivery model. The last kind of constituent here is investors and business owners. And basically SaaS revenue models is just magical for investors and for businesses.

SaaS Payments 241

SaaS Payments Metrics Payment Methods Scale 241

ProfitWell

MARCH 3, 2020

We invest in business software companies as they’re scaling through the awkward teenage years of that expansion stage—but they’ve found product-market fit, they’ve found some customers, they’ve got a great product, and they’re really ready to 10x their customer base in their teens. See you there.

Sales Hiring 59

Sales Hiring Scale SaaS Payments Payment Services 59

SmartKarrot

JULY 13, 2020

It is a known fact that MRR aka Monthly Recurring Revenue is a lifeline for SaaS business. Since they live or die off this scheme, you might want to take a notch up if you wish to see a boom in the SaaS market. Statistics claim that by the year 2023, the business shall grow at a compound rate of 17% with over $60 million.

Payments 10

Payments Payment Methods Revenue SaaS Payments 10

User Pilot

APRIL 18, 2024

In SaaS, getting users to value quickly matters a lot, so invest in onboarding and self-service support. Userpilot is a product onboarding platform that can help you with that. Try Userpilot and Take Your Product Marketing to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a conversion path?

Payment Methods 90

Payment Methods Marketing SaaS Payments Payments 90

User Pilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

SaaS Payments 90

SaaS Payments Metrics Customer Lifetime Value Marketing 90

User Pilot

AUGUST 14, 2023

Therefore, leveraging growth marketing is crucial to stand out among your competitors. You need to know what in-app communication to implement to attract, engage, and retain a bigger customer base while maximizing revenues. Use Product Hunt to extend your audience reach for the new product launch.

Growth Marketing 91

Growth Marketing SaaS Payments Strategy Payment Methods 91

SaaStr

SEPTEMBER 13, 2020

We celebrate businesses like that, and of course, the platform we’re on today with Zoom, that has really become a communications platform that’s defining this COVID era. If you look at the IAS vendors, they passed $130 billion revenue milestone this year. It is staggering. We call that a second act.

Sales Hiring 163

Sales Hiring Scale Payments Cloud 163

SmartKarrot

MAY 17, 2022

Working on the MVP and improving the core features, so you achieve the right product/market fit Hiring the key personnel who understand the mission/vision Getting the payment from customers Collecting the seed money. Overspending on customer acquisition is another major risk in this phase. But resist this temptation.

Startup 10

Startup SaaS Payments Payment Services Sales Hiring 10

ChurnZero

APRIL 27, 2021

As ChurnZero recently secured a Series B investment bringing our total funding that has been raised to date to $35 million, we thought we’d take a look back and see the role that Customer Success plays at each respective stage of funding for SaaS companies. And we thought, who better to ask than those that chose to invest in us along the way.

Scale 98

Scale Customer Success Payments Underperforming Technical Team 98

Navint

FEBRUARY 20, 2019

Sean has over 15 years of expertise in recurring revenue technologies, most recently hailing from Salesforce where he was a senior member of the product marketing team responsible for Salesforce CPQ & Billing. Navint clients expect vendor-neutral recommendations and best practices in implementations and integrations.

Payments 53

Payments Technology Scale Revenue 53

Outseta

JANUARY 20, 2020

What started as Dimitris (now my Co-founder at Outseta ) writing a few lines of code to collect rent payments from tenants he had living in a duplex in Providence, Rhode Island, turned into something worth hundreds of millions of dollars 15 years later. How the hell does that happen? And working in the property management industry?

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Intercom, Inc.

APRIL 4, 2019

So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process? To find out, we sat down with Jeanne de Witte , Head of North America Revenue & Growth at Stripe. billion in revenue) so it’s safe to say Jeanne and her team have helped do exactly that.

Scale 162

Scale Sales Hiring Underperforming Technical Team Payment Services 162

SaaStr

AUGUST 6, 2019

We looked at the world in 2008, 2009, and we said, “How come it’s almost impossible to connect two companies to do business, especially if they have complex business processes, but we can all connect as consumers on LinkedIn, Facebook, Twitter, every single day we want to do business?”

Payment Solutions 152

Payment Solutions Payments Outsourcing Services SaaS Payments 152

SmartKarrot

NOVEMBER 22, 2022

The market requirements for land & expansion to work. Here are some key things to consider when deciding if Land and Expand is suitable for your business: 1. Product-market fit (PMF) – It is that moment when you build something that people love. Strong customer success programs can help you increase your revenue.

Engineering 10

Engineering Scale SaaS Payments Payment Solutions 10

SaaStr

OCTOBER 24, 2019

Exited to Semantic in 2008 and had a good exit for the early SaaS businesses then set up Notion and we focus on SaaS companies, mainly in Series A in the European market. Jos White : We were fortunate enough to lead a Series A investment into Tradeshift back in 2010, I think. We were pretty crazy even then. ” No.

Payments 103

Payments Payment Features SaaS Payments Underperforming Technical Team 103

ProfitWell

DECEMBER 4, 2019

And with the field having undergone a couple of “ knockout expansion years ,” with more revenue pouring into SaaS than ever, it has never been a better time for a young SaaS company. The SaaS business model powering all of this activity is startlingly unique, still young, and inextricably tied to the power of cloud computing.

Business Model 54

Business Model SaaS Payments Payment Methods Payments 54

SaaStr

NOVEMBER 21, 2019

Join this panel of investors from Connect Ventures, Blossom Capital, Dawn Capital, The Family, and Indico Partners as they provide an overview of the current investment landscape, and discuss whether the seed stage is emerging as the new Series A. We are a $50 million fund based in Lisbon, and we invest mainly in seed stage.

New CTO 152

New CTO Sales Hiring B2C CTO Hire 152

SaaStr

JUNE 13, 2019

We invest from the very earliest stages to the latest stages of software and consumer companies and we’re based in California. That’s net of churn, how many customers have I lost, and the revenue associated with it, and the customers within that cohort that have actually expanded, or grown their spend with me?

Scale 221

Scale SMB Sales Hiring Payment Services 221

Incredo

NOVEMBER 1, 2019

How marketing and sales synergy model works for SaaS companies. 8 Smart tactics for your SaaS customer acquisition strategy. When you’re looking to generate significant revenue as a newbie in the SaaS market, your product prices shouldn’t go above $5000. Focus: Product and Customer Journey. SaaS Pricing.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

SaaStr

AUGUST 27, 2019

We invest in enterprise startups throughout the country and you know we live and breathe enterprise tech, by how much we nerd out on sales completely, with all of our enterprise portfolio companies. This is generally the first zero to $1 million in ARR, with the founder trying to find product market fit and getting those very first customers.

Sales Recruiting 137

Sales Recruiting Sales Hiring Scale Sales 137

User Pilot

JANUARY 15, 2021

In the SaaS world, the overwhelming majority of your users’ interactions with your company take place through your product. Not only that, it’s essential in businesses of all sizes. Even startups can make great use of in-app analytics to adjust and refine their products to ensure Product-Market Fit. Efficiency.

SaaS Payments 66

SaaS Payments Payment Solutions Payments Underperforming Technical Team 66

Aaron Beashel

MARCH 9, 2018

Obviously Product/Market fit is a big factor here, but assuming you have a relative level of Product Market fit, I think the next thing key factor is having the right Go To Market model. They target small business owners and offer their product on a freemium model. Target Market.

Scale 192

Scale SaaS Payments B2B Strategy 192

FastSpring

APRIL 30, 2024

Are you looking for a merchant of record that will help you grow your subscription software business? FastSpring provides an all-in-one payment platform for SaaS, software, video game, and other digital goods businesses, including software management, VAT and sales tax management, global payments, and consumer support.

Subscription 78

Subscription Payment Features Payments Payment Solutions 78

Sales Enablement, SaaS and Growth

JULY 24, 2018

It’s a simple calculation to help you quickly and easily understand the health of a SaaS business. The rule states that a businesses annual revenue growth rate, plus its profit should equal 40%. These metrics immediately give insight into the health and likely success of a SaaS business. Retention trumps acquisition.

SaaS Payments 131

SaaS Payments Sales Hiring Payment Services Business 131

Sixteen Ventures

DECEMBER 31, 2019

In 2016, I co-authored a book for Wiley called “ Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue ” ( Também está disponível em português! ) Customer Acquisition. Sales Process Engagement. Metering / Billing / Payment Process. Your Recurring Revenue.

Customer Success 136

Customer Success SaaS Payments Payment Solutions Payment Services 136

SaaStr

MARCH 13, 2020

Prior to Pipe, Harry co-founded Skurt raising over $11M in the process before being acquired by Fair.com. Harry has also angel invested in the likes of BreathePod and Try.com. Why does Harry believe investing in customer success is far more important than customer acquisition? * Do you have to invest in it from Day 1?

SaaS Payments 217

SaaS Payments Payment Methods Finance Payments 217