Intercom, Inc.

DECEMBER 13, 2018

Whereas Facebook’s overall vision relies heavily on third-party developers having access to user data, Workplace wants to be the app that’s connected to all your other apps and a highly curated marketplace that has the best SaaS applications in the world. Ultimately, the product works for every company.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

Intercom, Inc.

JULY 13, 2018

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Mobilize your influencers to drive customer acquisition. Want more advice like this?

Acquisition 156

Acquisition Strategy SaaS Payments Payments 156

Casey Accidental

OCTOBER 18, 2021

In the Reforge Product Strategy course, we teach that there are four different types of product work : Feature development: adding new things to the product that improve value proposition e.g. Uber’s Split Fare. Product/market fit expansion: adding totally new products that create new value propositions e.g. Uber Eats.

Technical Advisors 140

Technical Advisors Technical Review Scale Marketplace as a Service 140

Unbounce

SEPTEMBER 16, 2021

Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages. Throughout this guide, we’ve been talking as if you’re selling a product or service.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. How much is a customer going to bring you over his lifespan using your product? Customer acquisition. & a few others.

SaaS Payments 238

SaaS Payments Metrics Payment Methods Scale 238

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. The key here is to keep the cost of customer acquisition down. Gaining new customers. Goal of website. .

Business Model 195

Business Model Scale Pricing Payment Methods 195

Casey Accidental

OCTOBER 24, 2022

Eventbrite was historically a 50% sales and 50% self-service business. So, as we decided to take a bet on building an intuitive, self-service experience instead of masking user experience issues with human support, we really had to confront Belsky’s product lifecycle for the first time. Sounds expensive.

Scale 139

Scale User Experience Underperforming Technical Team Marketplace as a Service 139

Unbounce

JUNE 16, 2020

I think channel distribution is one of the most promising and untapped acquisition channels for SaaS?—?especially Today, small and medium SaaS businesses are discovering the power of using partners to help sell their products. These are often built with agencies, consultants, and managed-service-providers (MSPs) in mind.

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

User Pilot

MARCH 29, 2024

Finally, decide on your preferred acquisition channels and collaborate with your team for brand activation ideas. Ahrefs uses video marketing to reach relevant audiences. Dropbox invests in customer loyalty programs to drive word-of-mouth. HubSpot implements certification programs to drive brand activation.

Branding 91

Branding Social Media Technical Review Software Review 91

Intercom, Inc.

MAY 2, 2019

Instacart is valued at nearly $8 billion and since joining, he’s helped to make the company’s services available to more than 80% of U.S. Even with Instacart’s enormous valuation, he continues to see tremendous growth potential for the service, similar to what he saw in Instagram’s early days. Thanks for signing up.

Marketplace as a Service 184

Marketplace as a Service B2C PayPal Scaling 184

Intercom, Inc.

APRIL 4, 2019

So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process? Thanks to the explosive growth of products like Dropbox, Asana and Slack, the self-serve model has been all the rage for close to a decade. Are you a marketplace or are an e-commerce retailer? What’s not to like?

Scale 162

Scale Sales Hiring Underperforming Technical Team Payment Services 162

Andreessen Horowitz

APRIL 9, 2024

In this conversation, a16z Growth general partner Sarah Wang speaks with Crossbeam CEO Bob Moore about his new book, Ecosystem-Led Growth: A Blueprint for Sales and Marketing Success Using the Power of Partnerships. People are not buying technology products and services in isolation anymore. It was a super exciting era.

Scale 121

Scale Technical Review AI Sales Hiring 121

SaaStr

AUGUST 6, 2019

Tradeshift Buy, which is essentially what we call private marketplaces. Think about it like Amazon or eBay, but instead of being for you and I, it is the Fortune 500 companies of this world that use it, companies like Unilever going and buying [produced 00:04:02] enzymes, ingredients, on our private marketplace technology.

Payment Solutions 152

Payment Solutions Payments Outsourcing Services SaaS Payments 152

Hitenism

DECEMBER 26, 2016

That’s because the people who are working in the SaaS industry or investing in these businesses are sharing much more of the details about all aspects of growing and scaling a SaaS business. Work backwards from there to get your pricing model and acquisition channels. What animals are you hunting?”

Scale 152

Scale SaaS Marketplace as a Service SMB 152

Sales Hacker

FEBRUARY 7, 2018

However, in a SaaS model , the customer acquisition team can grow revenue to $1M in year 1. To keep growing at the same growth rate requires a significant investment in the acquisition efforts as depicted in figure 2. Previously they may have only spent $1,000 when buying a SaaS service online. FIND PRODUCT MARKET FIT.

Scale 86

Scale Growth Hacking Scaling Sales Hiring 86

Chargify

AUGUST 17, 2017

Sorry, we’re not trying to bring up that you missed investing in Amazon when it went public. billion losing streak that has erased 84% of Sears’ market value.”. If your SaaS startup isn’t there yet, you should read Finding Product/Market Fit: When To Stand Firm & When To Pivot first. SaaS Growth Ceiling.

Scale 53

Scale Sales Hiring SaaS Artificial Intelligence 53

SaaStr

APRIL 3, 2019

As for Ben, he spearheads global sales and go to market teams. Prior to Flexport, Ben helped drive two high-growth companies to successful acquisitions: URX (acquired by Pinterest) and Heyzap (acquired by Fyber). So we never should have even been a, we’re in multi sided marketplace. So we have this enormous market.

Scale 100

Scale Sales Hiring Systems Review Marketplace as a Service 100

SmartKarrot

DECEMBER 18, 2020

Customers are getting more empowered in today’s marketplace. Companies are investing heavily on understanding their likes and dislikes so that they can make informed business decisions. It helps them in creating strategies for customer acquisition, customer retention as well as proactive engagement with the customers.

Social Media 10

Social Media Data Analysis Marketplace as a Service Customer Lifetime Value 10

SmartKarrot

DECEMBER 18, 2020

Customers are getting more empowered in today’s marketplace. Companies are investing heavily on understanding their likes and dislikes so that they can make informed business decisions. It helps them in creating strategies for customer acquisition, customer retention as well as proactive engagement with the customers.

Social Media 10

Social Media Data Analysis Marketplace as a Service Customer Lifetime Value 10

Intercom, Inc.

MARCH 22, 2018

Fast forward to today, and Eventbrite is the world’s largest self-service event ticketing and registration platform – processing more than 3 million tickets each week. Going back a bit, Brian was a co-founder at SkillSlate, a local services marketplaces similar to Thumbtack. We raised a $1.5-million

Marketplace as a Service 189

Marketplace as a Service Scale Payment Solutions Payment Services 189