SaaStr
SEPTEMBER 19, 2023
Some of the changes we’ve seen in the last year or two include: CAC reduction Headcount optimization Price complexity Quality of revenue A different environment means a different strategy, and Notion Capital lays out four business model changes that could be helpful based on what peers are doing. You don’t want to be there.
Clouded Judgement
MARCH 22, 2024
And once a customer has paid back the initial acquisitions costs to acquire it, all future streams of revenue can loosely be described as a cash flow annuity. Headcount planning, budgeting, fundraising, etc can often be largely based on a top line plan. Do you have ARR or ERR?
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Practical Advice on SaaS marketing
OCTOBER 9, 2012
If you manage a software-as-a-service (SaaS) company, at some point you'll be forced to make a tough decision about your customer acquisition process: Feed it or starve it? Because of the way the SaaS business model works, if you feed the customer acquisition process, you hurt profits and burn cash.
The Angel VC
MARCH 23, 2016
Therefore the key drivers of my imaginary startup are organic growth rate, marketing budget and customer acquisition costs, conversion rate, ARPU and churn rate. If you have a SaaS startup with a higher-touch sales model where revenue growth is largely driven by sales headcount, the plan needs to be modified accordingly.
Sales Hacker
MARCH 1, 2024
Here are a few benefit sticking points: Owned media can be measured by subscriptions. Platforms like Substack and Patreon allow consumers to connect and support creators through subscriptions. With subscriptions, SaaS companies are able to organically build a targeted email list.
OpenView Labs
MAY 24, 2021
(This new way of thinking about R&D spend also requires companies to rethink the relevance of classic SaaS metrics like CAC payback, which only consider Sales and Marketing costs as part of customer acquisition.). PLG is more of an acquisition channel than a company-wide strategy. Atlassian has an R&D:S&M ratio of 2.9:1.
Kellblog
NOVEMBER 23, 2022
(In a small initial land and big expand model, this may run much higher than 30-40% but that also depends on the definition of land – i.e., is the “land” just the first order or the total value of subscriptions acquired in the first 6 or 12 months). The next block focuses on headcount: Total employees, at end of period.
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