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Three million downloads and counting: Inside Intercom reaches a podcasting milestone

Intercom, Inc.

We’ll also hear Andrew Chen, general partner at Andreessen Horowitz, talking about the changing landscape of customer acquisition. “When you have a product that is strong on the organic and word of mouth side of things, driving additional demand through marketing programs is actually quite hard” A bigger acquisition funnel.

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Engineering Planning During Uncertain Economic Times

OPEXEngine

During times of uncertainty, executive leadership teams make more conservative financial decisions in order to prepare for and/or prevent any major difficulties for the companies that they lead. Do you need to make tough decisions about team headcount? Acquisitions. The Questions to Ask During Uncertain Times.

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Cohorts lead to Performance Benchmarks

OPEXEngine

Most SaaS executives can relate to a friendly debate they’ve had at a board or leadership team meeting about what percentage of revenue should come from “upsells” to existing customers or what is “healthy churn.” Companies with an equivalent commercial operation- sales headcount, marketing spend, and customer acquisition cost (CAC).

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Playing to Win vs. Playing to Make Plan: The Two Very Different Worlds of Silicon Valley

Kellblog

Market your leadership. At every QBR, put up charts that show relative ARR (triangulated in all likelihood), burn rate (ditto), and headcount so you can get a clear sense of who you’re gaining on and who is gaining on you. Then throw that policy out the window when a deal heats up. You must win. 1 is safe. #1 1 is the default choice.

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Intercom’s Sanj Bhayro on creating the right foundation to help businesses scale

Intercom, Inc.

Those line charts showing fast-rising user acquisition or explosive ARR have been synonymous with the industry over the past decade. It’s a fast-growing company that creates incredible products that customers love and it has an incredible leadership team focused on building and scaling the company and scaling in the right way.

Scale 210
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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

This might look like: Community events Campaigns and activations Newsletters Podcasts Thought leadership and other blog content Establish your brand as a valuable, trusted resource that aligns with your product, and encourages your community to follow along by subscribing directly to your content channels.

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Who’s who: Understanding your business with customer segmentation

Intercom, Inc.

For example, our leadership team might decide to focus our company strategy on targeting the segments with the best revenue retention. Leadership: Create a shared language for product, engineering, and go-to-market to describe customers. Informing our approach to the market. Assessing progress on our strategy.

Business 184