User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Book the demo to see how!

SaaS Payments 97

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 97

OPEXEngine

MARCH 10, 2020

After all, would you reveal how profitable your e-commerce store is to random strangers on the internet? Gross margin is a metric that measures your profits as a share of revenue. Gross Margin = Revenue – Cost of Goods Sold (COGS). Typically, gross margin is quoted as a percentage of revenue. Gross Margin Benchmark.

Payment Methods 59

Payment Methods Scale Benchmarks Payments 59

BrightBack

JANUARY 17, 2022

billing, product, CRM, support), to deploy and test personalized user experiences that actually save customers, and to hire product managers with the time to run ongoing experiments, track results, and optimize at scale.

Payments 59

Payments Payment Methods Payment Features Payment Solutions 59

CustomerSuccessBox

OCTOBER 21, 2021

For so many years, SaaS has focused so strongly on the acquisition that they have been blind to other aspects of the customer journey. But it is also a boon to the SaaS businesses because now you can earn much more through recurring payments. The Golden Benchmark in Customer Success. Therein come the metrics for your efforts.

Payments 52

Payments Customer Success SaaS Payments Revenue 52

FastSpring

APRIL 16, 2019

The best thing about a subscription program is the reliable revenue it generates. The worst thing about it is that a healthy chunk of that “reliable” revenue is actually pretty unreliable. If you’re looking to stabilize your monthly income, here are five tips to reduce churn for ecommerce businesses. What is churn? Probably not.

Payment Methods 66

Payment Methods Churn Subscription Payment Features 66

Baremetrics

NOVEMBER 2, 2021

The Shopify App Store brings together Shopify app developers and Shopify shop owners for their mutual benefit. Monthly recurring revenue (MRR): How much subscription revenue are you bringing in monthly? Churn rate: How quickly are you losing customers or revenue? Churn: How quickly are you losing customers or revenue?

Payment Solutions 98

Payment Solutions Outsourced Development Underperforming Technical Team Metrics 98

OPEXEngine

FEBRUARY 22, 2022

Small and Mid-Market (SMM) SaaS Companies serve customers with annual revenues of $1 million to $1 billion and with a typical employee base of 100 to 1,000. Customer success is usually staffed by a mix of customer support, sales, and engineering folks contributing some portion of their time to the Cost of Revenue.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Baremetrics

SEPTEMBER 15, 2021

For example, you need to calculate the growth rates for monthly recurring revenue (MRR), active customers, average revenue per user (ARPU), and more. Growth rates in population Growth rates in personal financial savings Growth rates in business What is the Growth Rate Formula? Is the amount of revenue increasing?

SaaS Payments 81

SaaS Payments Payment Features SaaS Payments 81

Baremetrics

JANUARY 24, 2021

The benchmark customer churn for SaaS for SMBs is 5%. Our smallest self-serve plan was basically a revolving door, and users couldn’t upgrade or downgrade their plan without calling a sales person. This means that our revenue churn was very low. At 19.20%, we were dramatically off-base. We saw this as a big missed opportunity.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

BrightBack

JUNE 30, 2020

Now Brightback makes it easier for any subscription business to replace static exit surveys and outdated call centers with personalized online experiences that deflect up to 30% of cancels. At the beginning of 2020, 93% of subscription leaders said that retention would be as or more important than acquisition this year.

Payments 52

Payments Management Payment Methods SaaS Payments 52

Baremetrics

MAY 7, 2019

Company C was funded by pre-orders from customers, a friends and family round, and then through revenue-based financing for a period of time. After seriously considering an acquisition offer, Wistia decided to take on $17.3M Bootstrapping purists insist on only using revenue from customers to fund the business. Buffer spent $3.3

Finance 111

Finance Startup SaaS Payments Payment Methods 111

Baremetrics

MARCH 31, 2021

You can also use retention rate alongside other SaaS benchmark metrics for deeper analysis. How can you improve customer acquisition? You can also generate valuable feedback via social media, online forums, direct mail, and other communication channels. What do subscribers love? What do subscribers hate?

Retention 69

Retention SaaS Payments Payment Methods Payment Services 69

CustomerSuccessBox

MARCH 25, 2021

Unlike the traditional business model, where once the opportunity is marked closed-won, it’s time to celebrate, but when it comes to SaaS, the acquisition is not the end game. So on the day of the acquisition in unit economics terms, you have just incurred a loss. In fact, that is when the customer journey truly begins.

Retention 52

Retention SaaS Payments B2B Business 52

Chargify

OCTOBER 21, 2020

Companies of all types—from startups to long-established global brands—have been able to successfully use subscriptions to facilitate a stream of open-ended, predictable revenue and offer customers the services they want without locking them into inflexible contracts. Average Revenue per User. Why Establish an Analysis Framework.

Subscription 63

Subscription Payment Features Payment Services SaaS Payments 63

OPEXEngine

JUNE 9, 2020

Recent survey data from Global Research shows there is an expectation of -20% hit to the 2020 professional services revenue forecast. To help accelerate your business you must embrace that in the post-COVID world, your customers will be much more willing to accept remote delivery of services that were traditionally delivered in person.

SaaS Payments 59

SaaS Payments Payment Services Technical Review Payment Methods 59

ProfitWell

NOVEMBER 12, 2019

A pricing audit assesses your subscription business’ pricing process to ensure consistency across similar accounts, maximize profitability, and benchmark against other companies. Conducting a pricing audit goes through five factors—acquisition, monetization, retention, pricing strategy, and discounts. Acquisition. Monetization.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

OpenView Labs

JANUARY 29, 2020

Not satisfied with reaching $1 billion in annual revenue, Atlassian furthered its commitment to product led growth by jumping on the freemium bandwagon. Is freemium an effective lead generation, conversion, and revenue driving strategy for your recurring revenue-based business? Freemium benchmarks. 10 Questions To Answer.

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

ProfitWell

OCTOBER 16, 2019

The fact that there’s no standard reporting method for churn doesn’t help. Some companies report revenue churn, others only share customer or user churn numbers, and often there’s no distinction between whether churn numbers are annual or monthly. Say your average revenue per user per month is less than $100.

Churn 55

Churn SaaS Payments Payments Payment Methods 55

ProfitWell

DECEMBER 9, 2019

Just look at this market map of the subscription ecommerce space: Subscription ecommerce market map via CB Insights. Whether it’s a revenue number, a customer acquisition benchmark, or the number of units sold, understanding what you want to get out of your business is paramount. Determine your business goals.

SaaS Payments 61

SaaS Payments Payment Services Subscription Payment Features 61

OPEXEngine

AUGUST 9, 2022

By benchmarking critical go-to-market KPIs, like the Magic Number – which measures how many new dollars of revenue growth are obtained getting from your sales and marketing investment compared to your competitors. Consider the case of an online advertising and software company serving car dealers.

Scale 59

Scale VP of Engineering Payment Services Underperforming Technical Team 59

OPEXEngine

JULY 28, 2020

Since 2008, its revenue has tripled and its stock price has soared 14-fold in response. That has helped insurgents like Zalando, the European e-commerce platform based in Berlin, and Paytm, the Indian e-commerce payment system, scale an innovative idea rapidly, allowing them to challenge incumbents and disrupt entire industries.

Payment Solutions 52

Payment Solutions Strategy Payment Services Scale 52

OPEXEngine

OCTOBER 23, 2020

Weaker demand, slower sales cycles, and customer insistence on pricing concessions and payment deferrals have conspired to cloud the outlook for many tech companies’ growth. For certain businesses, COVID-19’s impact on revenue was immediate. Forecasting Growth in a Pandemic: A Difficult Job Just Got Harder. Republished with permission.

Technical Review 52

Technical Review Scale Payment Services Marketing 52

Casey Accidental

JUNE 9, 2020

These plans included a lot of the goals you likely have in your company: improvements in acquisition, activation, and retention. Retention is not only the primary measure of product value and product/market fit for most businesses; it is also the biggest driver of monetization and acquisition as well.

Retention 145

Retention Benchmarks Payments Payment Methods 145

User Pilot

APRIL 24, 2024

TL;DR SaaS renewals includes the process of renewing a subscription to an online-hosted software service. Tracking SaaS renewal rates enables predictable revenue, aiding financial planning and resource management for future growth. In this article, we’ll share everything you need to know for increasing customer renewals.

SaaS Payments 85

SaaS Payments Retention Payment Services Payment Solutions 85

FastSpring

AUGUST 11, 2020

When it comes to software and online purchases, those transactions are increasingly moving to a subscription-based model, where customers put their purchases on autopilot so they can have continuous access to SaaS products. In this comprehensive guide, we’re going to take a deep dive into: What is subscription revenue?

Payment Features 85

Payment Features Payments Payment Methods Subscription 85

SaaStr

JUNE 14, 2019

In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor. Finally pre-Salesforce, Dave was CEO @ MarkLogic where he grew the team from 40 to 240 and revenues from $0 to an $80m revenue run rate.

Sales Hiring 141

Sales Hiring Payment Services SaaS Payments Underperforming Technical Team 141

Baremetrics

MARCH 23, 2020

Typically it’s referring to users or revenue lost and is usually represented with either a percentage or dollar amount. Or if you said you had $2,000 in monthly revenue churn, that means you lost $2,000 in monthly recurring revenue from either customer cancellations or downgrades. So, when should you start worrying?

Churn 145

Churn Payment Methods Payment Solutions SaaS Payments 145

Casey Accidental

JULY 6, 2020

These plans included a lot of the goals you likely have in your company: improvements in acquisition, activation, and retention. Retention is not only the primary measure of product value and product/market fit for most businesses; it is also the biggest driver of monetization and acquisition as well.

Retention 52

Retention Benchmarks Payments Payment Methods 52

User Pilot

NOVEMBER 28, 2023

Customer acquisition cost. The total revenue a company can expect from a single customer over the course of their relationship. Monthly and annual recurring revenue. The consistent and predictable revenue a company can expect to receive over a period of time, either monthly (MRR) or annual (ARR). Website traffic.

SaaS Payments 89

SaaS Payments Metrics Customer Lifetime Value Marketing 89

wepay

SEPTEMBER 12, 2018

If your customers use your platform more frequently that in turn drives up overall usage and in the end, revenue. Before you take action on what you have discovered about your users and their activity it makes sense to also look at what the standards and benchmarks are for user engagement for a SaaS or ISV business.

Engagement 40

Engagement SaaS Payments Strategy SaaS 40

Chaotic Flow

OCTOBER 8, 2013

This is the fifth and final post in a series that explores SaaS marketing strategies that drive growth throughout the customer lifecycle using the three fundamental SaaS growth levers: customer acquisition, customer lifetime value and customer network effects. It is a seamless online experience…if you design it that way!

SaaS Payments 200

SaaS Payments Payment Methods Payments Payment Services 200

FastSpring

APRIL 1, 2021

Because the ultimate goal of using free trials for acquisition is to increase the number of paid users, your program’s success is based on looking at how often people upgrade from a free plan to a paid one. It is a concrete way to optimize customer acquisition. What does “Free Trial Conversion Rate” mean? Types of Free Trials.

Payment Solutions 98

Payment Solutions SaaS Payments Payment Methods Strategy 98

Baremetrics

NOVEMBER 10, 2019

Say, your customer acquisition efforts are starting to pay off, and you need to keep an eye on your Customer Acquisition Cost (CAC). For example, your marketing leader may not need access to everyone’s salaries, and yet they should be the person owning your marketing funnel driving the new customer forecast.

Deferred Revenue 111

Deferred Revenue SaaS Payments Sales Hiring Payment Services 111

Baremetrics

NOVEMBER 2, 2021

CLV is simply the average amount of revenue you can expect to generate from a single customer before they churn. Connect Baremetrics to your payment processor, including Shopify and Stripe, and start seeing all of your revenue in a crystal-clear dashboard. Just check out this demo account here.

Customer Lifetime Value 98

Customer Lifetime Value Payment Services Payments SaaS Payments 98

SaaStr

JUNE 13, 2019

The first goal is to share with you benchmarks. We believe benchmarks are really useful to help you build your business, because they provide good goalposts for financial planning and for goal setting. Our second topic, benchmarks around retention. How many times does this person use this particular feature?

Scale 208

Scale SMB Sales Hiring Payment Services 208

OpenView Labs

JULY 2, 2020

The 2020 SaaS Product Benchmarks Report. After four months of an unprecedented global crisis, SaaS companies are bouncing back while product led growth businesses are trading at almost 2x higher revenue multiples they started with. Don’t leave revenue on the table, drive growth by optimizing your pricing. SaaS Pricing Basics.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

ProfitWell

NOVEMBER 26, 2019

SaaS analytics uncover things like churn and track metrics like monthly recurring revenue (MRR), lifetime value (LTV), and churn rate. Tracking SaaS analytics will protect your company against lost revenue and churn—things that have a huge impact on your business. Pros: Google Analytics is customizable to your website.

SaaS Payments 85

SaaS Payments Subscription Payment Features Technical Review 85