SaaStr

NOVEMBER 5, 2021

Including free acquisition and viral acquisition obscures underlying (in)efficiencies. no marketing spend) and that auto-upgrade (i.e., That’s OK, but it can make marketing programs and sales teams look more efficient and effective than they are. And IVP has published some data to help you benchmark it.

Scale 256

Scale SaaS Acquisition Benchmarks 256

Cobloom

JUNE 3, 2019

SaaS metrics provide answers to important questions: how can we increase customer acquisition ? To help you understand and improve your performance, I've put together a comprehensive guide to 50 essential SaaS metrics (loosely divided into Growth, Marketing, Sales and Customer Success ). Benchmarks to guide your performance.

Metrics 105

Metrics SaaS Benchmarks Acquisition 105

Point Nine Land

APRIL 24, 2019

For a long time, acquisition has been the primary focus of growth, but it’s come at a cost. For example, over five years time, two subscription startups with identical acquisition rates will end $42M ARR apart with just a 5% difference in net MRR churn. Even though it’s 7X more expensive to acquire a customer than to retain one.

Retention 76

Retention Strategy Sales Hiring Scale 76

OpenView Labs

FEBRUARY 2, 2021

Though a few companies like Zoom experienced tremendous growth, most did all they could to prepare for the worst. With last year in the rearview mirror, we can look at OpenView’s 2020 Expansion SaaS Benchmarks Report to tell us how exactly COVID-19 impacted SaaS companies. And that takes us to the next marketing trend… 2.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

OpenView Labs

JANUARY 14, 2020

The next frontier of go-to-market is Product Led Growth (PLG). Companies with a PLG strategy – think Slack, Expensify, Atlassian, and Dropbox – rely on product features and usage as their primary drivers of customer acquisition, retention and expansion. Acquisition strategies and product virality.

Scale 62

Scale Benchmarks User Experience B2B 62

OpenView Labs

FEBRUARY 14, 2019

BUILD: The Product Led Growth Edition. We released our second BUILD book with real-life examples of how leading SaaS companies have successfully implemented PLG strategies across acquisition, conversion and success. Product Led Growth: The Secret Behind Some of Today’s Fastest Growing SaaS Companies. Find out here.

Sales Recruiting 56

Sales Recruiting Benchmarks Acquisition Finance 56

User Pilot

NOVEMBER 29, 2023

TL;DR CRO marketing is a systematic process of increasing the percentage of website visitors or users who take a desired action. Conversion rate optimization marketing helps to lower customer acquisition costs, increase customer lifetime value , and expand MRR. Why is conversion rate optimization marketing important?

Customer Lifetime Value 102

Customer Lifetime Value Marketing Benchmarks Strategy 102