OpenView Labs

JANUARY 14, 2020

The next frontier of go-to-market is Product Led Growth (PLG). Companies with a PLG strategy – think Slack, Expensify, Atlassian, and Dropbox – rely on product features and usage as their primary drivers of customer acquisition, retention and expansion. Acquisition strategies and product virality.

Scale 62

Scale Benchmarks User Experience B2B 62

Unbounce

FEBRUARY 19, 2019

Be sure to check out our Conversion Benchmark Report to see how you stack up against your competitors. On the landing pages for their online courses , edX’s Senior Growth Marketer Josh Grossman chose to pare the message down to just the main points he wanted to visitors to take away. Trying to convert mobile visitors?

Mobile 145

Mobile Social Media Automotive Travel 145

SaaStr

MAY 21, 2019

If we think back on 2018 alone, over 90 billion dollars of acquisition activity, as the legacy vendors tried to buy their way into this space to catch up with the wave that the innovators have been leading. Well, as Byron mentioned, the markets can be really volatile and so, in growth markets, valuation is correlated to revenue growth.

Cloud 167

Cloud Scale Finance Retention 167