User Pilot

NOVEMBER 29, 2023

TL;DR CRO marketing is a systematic process of increasing the percentage of website visitors or users who take a desired action. Conversion rate optimization marketing helps to lower customer acquisition costs, increase customer lifetime value , and expand MRR. Why is conversion rate optimization marketing important?

Customer Lifetime Value 73

Customer Lifetime Value Marketing Benchmarks Strategy 73

Point Nine Land

APRIL 24, 2019

For a long time, acquisition has been the primary focus of growth, but it’s come at a cost. For example, over five years time, two subscription startups with identical acquisition rates will end $42M ARR apart with just a 5% difference in net MRR churn. No engineering effort is required besides adding a code snippet.

Retention 76

Retention Strategy Sales Hiring Scale 76

OpenView Labs

JANUARY 14, 2020

The next frontier of go-to-market is Product Led Growth (PLG). Companies with a PLG strategy – think Slack, Expensify, Atlassian, and Dropbox – rely on product features and usage as their primary drivers of customer acquisition, retention and expansion. Acquisition strategies and product virality.

Scale 62

Scale Benchmarks User Experience B2B 62