Point Nine Land

APRIL 24, 2019

For a long time, acquisition has been the primary focus of growth, but it’s come at a cost. When companies don’t start with a retention strategy at its core, the potential revenue loss is staggering. Meet Brightback: We’ve automated customer retention Brightback is the solution for customer retention at scale.

Retention 76

Retention Strategy Sales Hiring Scale 76

User Pilot

NOVEMBER 29, 2023

TL;DR CRO marketing is a systematic process of increasing the percentage of website visitors or users who take a desired action. Conversion rate optimization marketing helps to lower customer acquisition costs, increase customer lifetime value , and expand MRR. CRO marketing is a continuous process, but the ROI is worth it.

Customer Lifetime Value 73

Customer Lifetime Value Marketing Benchmarks Strategy 73

How To Buy Saas

MAY 22, 2024

Pricing: Starts at $5,000 per month for a full-funnel SaaS and growth marketing service 2. Kalungi – A SaaS Marketing Agency for Early-Stage Software Startups Kalungi provides SaaS marketing solutions tailored to accelerate pipeline expansion for B2B SaaS firms. Price: Custom Pricing 7.

Technical Review 40

Technical Review Scale Sales Hiring Marketing 40

SaaStr

MAY 21, 2019

If we think back on 2018 alone, over 90 billion dollars of acquisition activity, as the legacy vendors tried to buy their way into this space to catch up with the wave that the innovators have been leading. Now, retention differs significantly actually for different customer segments. Byron: And 2015 was a pretty good year.

Cloud 163

Cloud Scale Finance Retention 163

OpenView Labs

FEBRUARY 2, 2021

Though a few companies like Zoom experienced tremendous growth, most did all they could to prepare for the worst. With last year in the rearview mirror, we can look at OpenView’s 2020 Expansion SaaS Benchmarks Report to tell us how exactly COVID-19 impacted SaaS companies. And that takes us to the next marketing trend… 2.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

OpenView Labs

JANUARY 14, 2020

Companies with a PLG strategy – think Slack, Expensify, Atlassian, and Dropbox – rely on product features and usage as their primary drivers of customer acquisition, retention and expansion. They forgo spending large sums on traditional marketing and sales activities. Acquisition strategies and product virality.

Scale 62

Scale Benchmarks User Experience B2B 62