Acquisition, Benchmarks, Growth Marketing and Payment Features

Acquisition

Benchmarks

Growth Marketing

Payment Features

How to Use CRO Marketing to Optimize Your Conversion Rates: A Complete Guide

User Pilot

NOVEMBER 29, 2023

TL;DR CRO marketing is a systematic process of increasing the percentage of website visitors or users who take a desired action. Conversion rate optimization marketing helps to lower customer acquisition costs, increase customer lifetime value , and expand MRR. Why is conversion rate optimization marketing important?

Customer Lifetime Value

Customer Lifetime Value Marketing Benchmarks Strategy

Why you should make retention your new growth strategy

Point Nine Land

APRIL 24, 2019

That’s the mantra for most SaaS and subscription companies today. Startups buy ads, set up new technology and build out sales and marketing teams. For a long time, acquisition has been the primary focus of growth, but it’s come at a cost. We’re launching Brightback out of stealth. Acquire, grow, acquire some more.

Retention

Retention Strategy Sales Hiring Scale

Webinars

Generative AI Deep Dive: Advancing from Proof of Concept to Production

Understanding User Needs and Satisfying Them

Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Leading the Development of Profitable and Sustainable Products

How To Get Promoted In Product Management

MORE WEBINARS

SaaS Brief

How to Use CRO Marketing to Optimize Your Conversion Rates: A Complete Guide

Why you should make retention your new growth strategy

Webinars

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