User Pilot

APRIL 3, 2024

Product-led innovation focuses on developing a personalized product that naturally attracts and retains customers. PLG and SLG differ in focus: PLG centers on product appeal for growth, while SLG relies on sales strategies and personal interactions.

Innovation 85

Innovation Payments Strategy Payment Solutions 85

Andreessen Horowitz

APRIL 30, 2024

In this conversation, a16z General Partner Angela Strange talks with J eff Sloan, former CEO of Global Payments, about how he was early to spot significant industry trends, how to make bets that move an organization, and the sea change that AI represents for the financial services industry. Angela: Why Global Payments?

Payment Solutions 83

Payment Solutions Payments Payment Services SaaS Payments 83

FastSpring

MARCH 3, 2023

When you’re using a DIY payment solution like Stripe, making it work for your business falls on your developers. From testing out plugins to setting up new payment methods, maintaining Stripe can be very time-consuming. Customers still come to your website to learn about and buy your products.

Merchant Services 138

Merchant Services Payment Services Outsourcing Services SaaS Payments 138

User Pilot

FEBRUARY 22, 2024

According to Havard Business Review, customer acquisition requires 5 to 20 times more resources than customer retention. This article will walk you through 15 practical strategies to improve customer retention , boost loyalty, and ensure customer satisfaction. Book a demo to get started! What is customer retention?

SaaS Payments 52

SaaS Payments Payment Methods Strategy Payments 52

SaaStr

SEPTEMBER 19, 2023

Some of the changes we’ve seen in the last year or two include: CAC reduction Headcount optimization Price complexity Quality of revenue A different environment means a different strategy, and Notion Capital lays out four business model changes that could be helpful based on what peers are doing. You don’t want to be there.

Business Model 251

Business Model SaaS Payments Payments Headcount 251

Baremetrics

AUGUST 30, 2021

The phone rings. If you chose not to answer the phone, you’d be in the majority. People love talking to you on the phone – just not necessarily when you’re selling something. Buyers need to be in control When the phone rings, or an email pops into our inbox, we are put in a reactive position. Do you pick up?

Payment Methods 98

Payment Methods SaaS Payments Strategy Marketing 98

Buffer Resources

MARCH 5, 2024

On the financial side, distributors took a chunk of our already tight margins, and the 90-day payment terms from most retailers made cash flow difficult. On the customer education side, we had little control over where our product was placed and whether store associates were talking about it correctly.

Payment Methods 81

Payment Methods Payment Services Payments Scale 81

FastSpring

MARCH 9, 2022

Question: What’s the most important page on a software website — other than the homepage? Because we have data from thousands of Saas and software websites. We’ll also include some bonus tips to help you with strategies beyond the page design — including packaging, optimizing pricing for LTV, and more. How do we know?

SaaS Payments 130

SaaS Payments Pricing Payments Payment Methods 130

Chart Mogul

DECEMBER 4, 2020

And is Stripe a good choice as your billing and payment provider? When Stripe was launched in 2010, dealing with payments online wasn’t a straightforward matter. Fast forward 10 years and setting up shop and accepting payments has become a lot easier, thanks to a large extent to Stripe. Let’s see why.

Payment Methods 52

Payment Methods Payment Services Payments Payment Solutions 52

Casey Accidental

FEBRUARY 22, 2024

Generally, part of their strategy to grow is actually driving more demand that does NOT come from supply over time, and their value tends to come much more from how well the SaaS business can upsell new products over time. This creates that attraction of supply to the product, decreasing acquisition costs.

Payments 116

Payments SaaS Payments Scale Payment Methods 116

Neil Patel

JANUARY 31, 2022

There are an estimated 12 to 24 million e-commerce stores. Online retailers can sell just about anything—from shoes or baked goods to software and coaching sessions. Most e-commerce store owners have no idea how to effectively market their business. Selling products or services online requires a special touch.

Payment Methods 107

Payment Methods Social Media Marketing Software Review 107

CustomerSuccessBox

FEBRUARY 23, 2022

Customer Acquisition and Retention play a key role in keeping in touch. Customer acquisition is based on an established marketing strategy. 3+1 Strategy To Retain Customers That Is Worth Applying. If a visitor has gone through the conversion funnel of your website, try to keep him! See how you can do all that.

Acquisition 52

Acquisition Payment Methods Retention Payment Services 52

User Pilot

OCTOBER 31, 2023

This article explores 15 strategies to help you achieve that. TL;DR A free trial is a sales strategy that allows prospective customers to use your product for a limited time. A free trial is a sales strategy that allows prospective customers to use your product for a limited time. Book a demo to learn more.

SaaS Payments 81

SaaS Payments Payment Methods Strategy Payment Solutions 81

FastSpring

SEPTEMBER 26, 2023

From tracking active trials in real time to understanding trial behavior with average days enrolled in trials, drive invaluable insights to shape trial strategy. Trial Type Highlights Gain a clear view of trial activations by type, including: trial with a payment method, trial without a payment method, and paid trials.

Merchant Services 111

Merchant Services Payment Methods Payments Payment Solutions 111

Incredo

JULY 14, 2019

Over time printed newspapers were replaced with online sources of information but the subscription pricing model didn’t lose its popularity and spread in other industries too, from cable television to health clubs and from online academic journals to software providers. 4 Attracts more customers as monthly payment size is small.

Payment Features 184

Payment Features SaaS Payments Payment Methods Payment Solutions 184

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. We’re here to show you how to get the best bang for your buck by cleaning up your Pay-Per-Click (PPC) strategy. Hop straight to it here :).

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

CustomerSuccessBox

SEPTEMBER 2, 2021

Customer Acquisition Cost (CAC) can be calculated by dividing all the Marketing and Sales costs required to acquire a new customer within a specific time. An average SaaS business spends 92% of their first-year revenue on customer acquisition. In other words, it takes 11 months to pay back their customer acquisition cost.

Acquisition 52

Acquisition Payments Scale SaaS Payments 52

Casey Accidental

NOVEMBER 28, 2023

Most companies have a primary acquisition loop that drives this scalable growth, and unfortunately, there aren’t that many acquisition loops that really scale. And you start being able to acquire more of them in a scalable way i.e. an acquisition loop. In fact, they complain more, because they like the product enough to care.

Payments 63

Payments Scale Payment Methods Underperforming Technical Team 63

Stax

FEBRUARY 21, 2024

TL;DR The SaaS Magic Number is a metric, somewhat similar to ROI, but designed to assess the efficiency and effectiveness of a company’s sales and marketing strategies. The SaaS Magic Number is a metric, related to ROI, but better designed to assess the efficiency and effectiveness of a company’s sales and marketing strategies.

SaaS Payments 88

SaaS Payments Payments Payment Services Stax 88

User Pilot

NOVEMBER 30, 2023

Looking to perform a CRO audit for your website and app? Based on the insights you generate, you can create better experiences for website visitors and users, driving more engagement, conversion, and retention. Based on this goal, you can start analyzing your free trial strategy to see weak points that need to be improved.

SaaS Payments 87

SaaS Payments Payment Services Payment Methods Payment Solutions 87

User Pilot

OCTOBER 15, 2023

TL;DR A SaaS conversion rate refers to the percentage of visitors who take a desired action on the website or in-app. SaaS conversion rate optimization is important to create the best customer experience that helps lower the customer acquisition cost and increase MRR. Four SaaS conversion rates are significant to focus on.

SaaS Payments 94

SaaS Payments Payment Methods Payment Solutions Payments 94

User Pilot

APRIL 29, 2024

In this article, we examine what makes SaaS renewal management so important and explore renewal strategies for preventing customer churn and increasing upsells. A good SaaS renewal strategy helps drive customer retention , increases the customer lifetime value , and improves your monthly recurring revenue. Let’s dive right in!

SaaS Payments 79

SaaS Payments Business SaaS Payment Solutions 79

FastSpring

DECEMBER 7, 2023

“This is everyday for me, so I love talking about it,” says Carl Hargreaves about mergers and acquisitions. As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains.

Software Review 136

Software Review Technical Review Development Team Review Branding 136

Baremetrics

OCTOBER 8, 2021

Most online businesses use a customer relationship management ( CRM ) software package and/or payment processor to manage their billings because handling many customers across regions by hand is difficult, and in a competitive market there is no room for errors. For many SaaS enterprises, Stripe is the payment processor of choice.

Payment Services 96

Payment Services Payment Methods Payments SaaS Payments 96

Neil Patel

APRIL 12, 2021

Next, determine your target consumer, meaning the person who needs that problem solved. Curation-type boxes offer samples of new products or items selected based on a consumer’s personal preferences. Your marketing plan should include your marketing budget, overall marketing strategy, and plan for tracking metrics.

Outsourcing Services 123

Outsourcing Services Payment Methods Subscription Payment Features 123

SaaStr

SEPTEMBER 3, 2019

Lambda School trains people online to be software engineers. There’s a little bit of work to do still, but you know, tonight the title of my talk is how to make user acquisition practically free. Grasswire, it was because we had no team and no monetization strategy, which I do not recommend. Join us at SaaStr Annual 2020.

Acquisition 138

Acquisition Software Review Payment Methods Marketplace as a Service 138

FastSpring

APRIL 4, 2024

As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I Set up a demo or try it out for yourself. Jump to video.

Scale 130

Scale Sales Payment Methods Merchant Services 130

ProfitWell

JUNE 15, 2020

This report is a quick but mighty read, jam-packed with data and trends to help you optimize your DTC marketing strategies. Here are the main takeaways: Customers expect highly-personalized experiences and contextualized customer journeys. I found a resource that may help: The Quick Guide to Inventory Management for Ecommerce.

Payment Methods 76

Payment Methods Merchant Services Payments Customer Lifetime Value 76

FastSpring

APRIL 26, 2022

In part two, we’ll cover five churn-prevention strategies that have been successful in other SaaS businesses. Part I: SaaS Churn Benchmarks Part II: 5 Proven Strategies for Reducing SaaS Churn Part III: Churn Definitions and Additional Resources. Quantitative Data Gathering: Website and Product Data. Table of Contents.

Benchmarks 123

Benchmarks Churn Payments SaaS Payments 123

Andreessen Horowitz

AUGUST 30, 2023

Popularized by Michael Milken at Drexel Burnham Lambert, the invention wasn’t all that complicated: issue bonds with very high interest rates and correspondingly high risk, and use that capital to finance the wholesale acquisition of mismanaged, inefficient, and sclerotic companies. But once they emerge, they can easily be observed.

VP of Engineering 93

VP of Engineering AI Payment Methods Generative AI 93

User Pilot

JUNE 14, 2021

Are you looking to build a solid marketing automation strategy and don’t know where to start? In this article, I’ll cover what marketing automation is, how to set up an effective strategy for it, and go over some examples of how to use marketing automation at each stage of the user journey to drive product growth.

SaaS Payments 52

SaaS Payments Payment Solutions Strategy Payment Methods 52

User Pilot

MARCH 23, 2023

Reducing churn is critical for SaaS because it cuts back customer acquisition costs and increases customer retention. Create a personalized onboarding flow to help users reach the Aha! Preventing churn can help you generate more revenue and keep acquisition costs low. moment faster. #3: User persona.

SaaS Payments 93

SaaS Payments Churn Underperforming Technical Team Payment Methods 93

Baremetrics

MARCH 16, 2021

Choosing Business Strategies : Most businesses especially at the startup stage, tend to explore novel methods and strategies at different phases of their growth. The tool can be integrated with an array of payment platforms and is highly user-friendly. The tools analyze the reaction of users to your online content.

Payment Methods 96

Payment Methods Payment Solutions SaaS Payments Payment Services 96

Neil Patel

JANUARY 1, 2021

It offers a way to bring down customer acquisition costs and has been proven to keep users in a game for far longer than the pay-to-play method. This strategy allows games to be updated weekly, monthly, or sometimes even daily to keep users engaged. Games as a Service Payment Options. Think about it this way.

Payments 122

Payments Payment Services Payment Methods Payment Solutions 122

ProfitWell

MARCH 25, 2020

Acquisition is the weakest growth lever. We studied the levers—acquisition, retention, and monetization—of 512 SaaS companies. We found that monetization and retention have much higher revenue impacts than acquisition when considering the same level of impact across each growth lever. How do we know this? Improve ROI.

Acquisition 52

Acquisition Retention Payments SaaS Payments 52

User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions.

SaaS Payments 96

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 96

FastSpring

JUNE 19, 2019

A lot of the findings are expected (there are more internet users than ever, and we’re becoming more obsessed with social media and ecommerce). We’re Personalizing Customer Experiences More Than Ever Before. But for those who have a smartphone, nearly a quarter are “almost constantly” online.

Payment Methods 72

Payment Methods Trends Payments Payment Services 72