OPEXEngine

JUNE 29, 2020

Think of it this way: most SaaS companies have high customer acquisition costs, as you have to invest heavily in sales and marketing in order to realize high growth. Those PPC ads that you run and the sales reps that they hire don’t come cheap, and as such, this eats into your profit margin.

Benchmarks 52

Benchmarks SaaS Sales Hiring Scale 52

OpenView Labs

JANUARY 29, 2020

HubSpot now offers freemium versions of their CRM, Marketing and Sales products. This guide, by LinkedIn’s Head of Global Monetization Strategy Josh Gold, is intended to teach subscription-based businesses how to evaluate whether the freemium model will drive revenue and lead gen for their business or result in failure. Find out here.

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

OPEXEngine

OCTOBER 17, 2019

SaaS vendors delivering subscriptions as well as professional services typically have gross margins between 60-70%. Better cost management of professional services for companies selling services alongside subscriptions. SaaS vendors with no professional services have the highest gross margins, typically above 80%.

Scale 40

Scale SaaS AWS Revenue 40

ChurnZero

AUGUST 11, 2020

Customer retention, along with new customer acquisition, has been challenging for most companies when the pandemic hit. While you might be tempted to renew their subscription or sell them a new product, the best course of action is to empathize with their current situation and listen to what they truly need. I’m sure you have too.

Retention 97

Retention Strategy Underperforming Technical Team Software Review 97

OpenView Labs

FEBRUARY 11, 2021

At its core, gross margin (GM) speaks to the relationship between sales and its costs. Understand the levers of costs, also known as cost of goods sold (COGS) or cost of sales (COS). Offering free usage is par for the course as a SaaS customer acquisition strategy. Most subscription plans have it.

Scale 52

Scale Payment Methods Payment Services Systems Review 52

Intercom, Inc.

DECEMBER 13, 2018

I saw we had the opportunity to do that in London and to do something that will be new for Facebook, in the same way that AWS was a new business model and product line for Amazon and a bet that paid off very well. John: It sounds like you learned quite a bit about how to actually structure your sales team and who does what.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

Sylvia Ng

FEBRUARY 17, 2016

3+ years of experience in product management, user acquisition marketing or similar fields. Experience in any of the following: Email marketing, content marketing, PR, affiliates, partnerships, sales, SEO. Experience with new and current user acquisition. What do all these job descriptions tell us about growth engineering?

Engineering 74

Engineering Growth Hacking Scale Social Media 74

SaaStr

JULY 1, 2020

An open discussion with Sam Blond, CSO at Brex, and Kristen Habacht, VPS at Atlassian, about adjusting their sales process during Covid-19. Kristen Habacht runs EDR sales at Atlassian, which I got a check today, $40 billion-$50 billion company. Four, people in the sale? Kristen Habacht: Well, there’s none in sales.

Merchant Services 184

Merchant Services Scale Sales Recruiting Sales 184

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. Customer acquisition. The key here is knowing what your sales model is. And there are basically two sales models out there. Transcript.

SaaS Payments 234

SaaS Payments Metrics Payment Methods Scale 234

SmartKarrot

JANUARY 18, 2021

And to look further, their subcategories are the below ones: Scaling Increase number of customers Diversify products Lower customer acquisition cost Optimize online performance. And the biggest onus of this goal comes onto the marketing and sales divisions. Reduce customer acquisition cost. Increasing the size of customer base.

Customer Lifetime Value 10

Customer Lifetime Value Scale SaaS Acquisition 10

Casey Accidental

DECEMBER 11, 2023

To continue its growth, instead of investing in new product value, Eventbrite kept grafting new growth loops onto this core loop to acquire more event creators and drive more ticket sales per event, creating a much more complicated growth model that looks like the below. Next is the size and growth of the market.

Payments 113

Payments Scale Payment Solutions Technical Review 113

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

Chart Mogul

DECEMBER 22, 2021

Our mission is to build the world’s most powerful subscription analytics platform for the SaaS community. Building the leading subscriptions analytics platform means listening to our customers, and implementing changes to the product that bring them the most value. This year, we also migrated ChartMogul to AWS cloud.

Software Review 52

Software Review Systems Review Payment Features PayPal 52

SaaStr

APRIL 24, 2020

John joined Adobe through the company’s acquisition of Omniture in 2009, where he served as executive vice president of marketing, driving all marketing efforts to strategically advance the industry’s largest standalone web analytics business. John Mellor: So, it evolved into the acquisition roadmap. billion in annual revenue.

Scale 220

Scale Leadership Strategy Technology 220

SaaStr

JUNE 1, 2021

I’m going to skip by my life story, and how I grew up as a small child in India, and how the dusty streets influenced my take on unit economics, and SaaS subscription models. This is not a HubSpot sales pitch, so I’m not going to tell you about inbound marketing. Which brings me to sales and marketing.

Part-Time VPE 228

Part-Time VPE Technical Cofounder CTO Hire New CTO 228

Baremetrics

FEBRUARY 19, 2018

Sales & Marketing. First, let’s look at setting up your Cost of Revenue (sometimes called Cost of Sales, or Cost of Goods Sold ). If you have sales from Professional services, you’d want to create two sets of Cost of Goods Sold?—?one Sales & Marketing. Next, we set up your Sales & Marketing (S&M) costs.

Startup 81

Startup DevOps as a Service Customer Lifetime Value SaaS 81

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. In light of the sale of Buildium last month I figured now is as good of a time as any to reflect on the most important ones.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Unbounce

JULY 30, 2019

Cyber Monday 2018 represents the biggest ecomm sales day in history, and 2019 is projected to be even bigger. Due to heavy discounting, your sales might not even be profitable, even if you generate an above-average volume of sales. You’re running a holiday sale, eh? billion on Cyber Monday. Heck, they spent $2.2

Scale 111

Scale Branding Underperforming Technical Team AWS 111

SmartKarrot

JANUARY 18, 2022

Found by Manohar Chapalamadugu in 2013, Agile CRM is an Indian SaaS company known for its sales and marketing solutions designed for SMBs. The company aims at providing a single platform for automated marketing, sales, and other services. The sales team can concentrate on developing customer relationships and converting leads.

SaaS Payments 11

SaaS Payments Payment Solutions Payment Methods Payments 11

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC).

Scale 70

Scale Startup Technical Review Software Review 70

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC).

Scale 51

Scale Startup Technical Review Software Review 51

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC).

Scale 40

Scale Startup Technical Review Software Review 40