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At SaaStr + AI Summit 2025, Jason Lemkin and Kyle Norton CRO of $1B+ vertical SaaS leader Owner (where Jason is on the board) did a deep dive on AI in Sales today. By the end of this quarter, team members who aren’t genuinely AI-curious should be let go. The 50/50 Team Is Coming Fast. And where it will be very soon.
The Great Spending Showdown: AI vs SaaS in 2025/2026 — What Every B2B Leader Needs to Know We’re witnessing the most dramatic shift in enterprise tech spending since the cloud migration began 15 years ago. The numbers are staggering: AI spending is set to hit $644 billion in 2025, growing at a mind-bending 76.4% year-over-year.
Veeva is the dominant cloud software provider for life sciences – serving pharmaceutical, biotech, and medical device companies with mission-critical applications for drug development, clinical trials, regulatory compliance, and commercial operations. You have to have enough to hire people to dedicate on it. That’s it.”
as of April 2025, the growth trajectory has flattened since late 2024. I pay more for AI subscriptions than I do for my car lease — Matthew Berman (@MatthewBerman) June 5, 2025 Why the Slowdown May Be Real Several structural factors suggest this isn’t just a temporary pause: Implementation complexity has caught up with enthusiasm.
And see everyone at 2025 SaaStr Annual, May 13-15 in SF Bay for 300+ more sessions, workshops, and braindates like this! “Marketing is fluffy and unmeasurable” – Unlike sales, which has clear metrics like quota attainment, founders often believe marketing can’t be measured.
As we gear up for 2025 SaaStr Annual, May 13-15 in SF Bay , we wanted to take a look back at one of your favorite SaaStr conversations with Parker Conrad at SaaStr. And come meet Rippling and learn its secrets to building compound products when their VP of Product Anique Drumright joins us on-stage at 2025 Annual !
People post in our Slack channel that they’re hiring but it’s not posted. And in a world of layoffs, AI disruption, and hiring freezes, your next opportunity will increasingly come through backchannels, not applications. Engage venture networks (the right way) VC talent teams can be a cheat code (and of course, we’re a little bias).
If you’re running a smaller digital business, you may find it challenging to hire great talent. If you’re facing challenges winning the best candidates for your roles, or if you have a small number of roles and every hire really matters, then don’t miss this episode of Growth Stage. X sales force, X meta.
At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey. It’s the one person that can hire or fire you. It drives employee engagement.
Introduction: Why Choosing the Right CRM Matters Choosing the right Customer Relationship Management (CRM) platform can make or break your businesss growth trajectory. A powerful CRM helps organize customer data, streamline sales pipelines, and automate marketing ultimately boosting revenue. Lets dive in!
AI is transforming how go-to-market teams operate. Leaders need to rethink how to balance technology adoption with the need to cultivate the human skills that drive high performance in sales. Here are several ways we heard from leaders that they’re actively doing to reinforce certain skill development: Manual before automation.
Since 2010, she’s been leading teams, building websites, web applications for nonprofits, K through 12, higher education, government, businesses of all sizes. Amber Hinds (08:56) The big one that a lot of people are talking about is the European Accessibility Act, which is beginning enforcement in June of this year, June 2025.
This can be seen from hiring trends and also industry prominence. This is the second part of our State of GTM Jobs series (read Part 1 about Sales on GTMnow or Substack ). As shown by hiring trends, CS roles are steadily on the rise, with a clear shift towards prioritizing retention and expansion over new customer acquisition.
HubSpot now has 95% of their engineering team using AI tools daily, customers seeing 70-80% ticket resolution rates with AI agents, and a fundamental reimagining of what B2B software can be. “If you’re not seeing that [excitement], it’s brutal, but you got the wrong team,” she emphasized. .”
Developer API Documentation, API, Examples, FAQ and more. Developer API Documentation, API, Examples, FAQ and more. Poor data leads to wasted time, lost revenue, and damaged customer relationships. Establish Data Rules : Assign team ownership , automate processes, and train staff regularly. trillion annually in the U.S.
Featuring hot takes from leaders at HubSpot, Brex, GitHub, and more, this compilation challenges the status quo and might just change how you think about volume vs. value, outbound sales, and hiring in 2025. 10:38) The third theme: hiring based on past experience. (10:58) And 2025 is the year of inbox zero for me.
There are tons of roundup articles about top women sales leaders. Most of the time, somebody does a LinkedIn search for “sales leader,” chooses the top 15 profiles with the most followers, and calls it a day. What about the amazing sales leaders who aren’t well-known already? Most Dynamic Women Sales Leaders.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. It helps me and the team be so much more productive.
The top 3 daily pains, frustrations and challenges that drove them to hire your solution. The top 3 desired outcomes your prospects hope youll help them achieve – How they want to feel after hiring a solution. Questions for your team to address Do you need to soften any of the copy to make it more empathetic?
In 2025, getting pushed through YouTube recommendation system is crucial for long-term growth, engagement, and lead generation, while keyword search optimization is useful for initial traction and credibility in topics very relevant to your audience. If you cant think of a title or thumbnail before making a video, its not a strong idea.
“I just get so much more done today with the AI on the team instead of the humans on the team.” — leading CMO to me, last week. Same APIs, same databases, same development cycles. ” 2025 is different. And if you haven’t shipped meaningful AI into production by June 30, 2025? Fast as Frack.
Sam Blond and Jason Lemkin joined together for a live SaaStr Workshop Wednesday looking at what has and what hasn’t changed in 2025 in GTM in general and in the age of AI. Wiz discovered a direct correlation between territory size and productivity: the tighter the territories, the more effective their salesteam became.
B2B Sales in English: Where Can You Sell in 2025 B2B sales is this simple yet difficult craft to master. However, in times of planning resources not everyone has the luxury of being able to fund local language sales professionals for each of the countries they’re expanding into. There are alternatives, of course.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives.
Martin brings a wealth of experience in building and scaling salesteams, developing effective go-to-market strategies, and navigating the challenges of startup growth. 14:58) The evolution of Levelset’s sales motion and pricing strategy. (29:06) 35:30) Optimal team structures for SMB sales organizations. (52:25)
Over the years weve seen too many startups spin their wheels on SEO hiring agencies, creating tons of content, building backlinks only to see… nothing. Beyond insights, youll walk away with proven AI tactics that you can directly implement for your GTM team. Another team building payroll software poured money into SEO.
He writes about product, growth, and leadership at his newsletter Product Mind and is the author of the upcoming book Building Rocketships a guide for high-growth product teams. Join ZoomInfo CEO Henry Schuck and top industry leaders to learn how to accelerate pipeline, boost close rates, and transform your revenue teams. Can confirm.
They also had no sales playbook for 5 years, then had a $500M exit. Martin himself wasnt the obvious choice for a sales leadership role. Instead of a policy, the founder offered him something unexpected: a job building out Levelsets sales motion from scratch. For the first five years, the company lacked a formal sales playbook.
A brief history of FastSpring, with some fantastically nostalgic photos of the team throughout the years. A Brief History of FastSpring (With Photos) FastSpring was founded in 2005 with only $30,000, by a distributed team of four tech founders who only all got connected through the transitive property, Dan explains. Jump to podcast.
It feels like every tool from your CRM to your accounting software now comes as a service. So, whats in store for 2025? Lets explore the key SaaS trends driving growth in 2025, and how theyll shape the future of software for businesses like yours. The Top SaaS Trends Shaping 2025 1. Sounds like a dream, right?
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