GTM in The Age of AI: The Top 10 Learnings from ICONIQ’s 2025 B2B SaaS Report
SaaStr
JUNE 24, 2025
ICONIQ’s latest report, surveying 205 GTM executives in April 2025 , reveals a market splitting in two: AI-forward companies pulling dramatically ahead while traditional SaaS companies struggle with flat growth, longer sales cycles, and declining conversion rates. vs $8.7K), and dramatically leaner operations.
Let's personalize your content