OpenView Labs

OCTOBER 5, 2021

Since 2019, she’s been the Director of Growth at GitLab. In conversation with Blake Bartlett , she walked us through how B2C and B2B growth strategies compare across each phase of the customer journey from acquisition to retention and expansion. Hila has a unique perspective, having worked in both types of businesses.

B2C 65

B2C B2B New CTO Acquisition 65

Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Early in 2019, I had an epiphany moment. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan. That’s when he realized they would need to find a new way to grow.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

Natalia Luneva

APRIL 30, 2021

Announcing new features, increasing customer satisfaction and retention are among the top functions of an online community. . #1 Our community is the best way for us to inform our customers about upcoming updates and new features. It has been running since November of 2019 and now has a membership of over 1,500!

Marketing 98

Marketing Social Media SaaS New CTO 98

Unbounce

SEPTEMBER 24, 2018

Twenty-two marketing experts took the stage to give new solutions to old challenges and actionable solutions to new ones—not to mention the food, people, games, swag and after-parties that made it the best CTAConf yet. Already interested in CTAConf 2019? It’s simply evolved, and so should our content strategies.

AI Search 73

AI Search AI Artificial Intelligence Content Marketing 73

Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Early in 2019, I had an epiphany moment. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan. That’s when he realized they would need to find a new way to grow.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

SaaStr

JANUARY 17, 2020

* How does Yousuf advise CIOs to approach pricing strategy when pitching CIOs? What can they do to enforce a sense of urgency when signing new clients? This podcast is an excerpt from Julian’s session at SaaStr Europa 2019. And second, just last week he started an incredibly exciting new opportunity with his new company.

CTO Hire 135

CTO Hire compliance Scale Startup 135

SaaStr

JANUARY 10, 2020

With more companies launching and thriving outside of Silicon Valley, regions such as ‘Silicon Slopes’ in Utah and ‘Silicon Alley’ in New York City are gaining traction within the startup scene. This podcast is an excerpt from Eric’s session at SaaStr Europa 2019. Harry Stebbings. Yep, we did that. Kind of solve the problem.

Sales Hiring 133

Sales Hiring Scale Outsourcing Services CTO Hire 133

SaaStr

JULY 13, 2023

It’s too much to learn on the fly for most new VPs of Sales. So, as leaders, you have to start from scratch and hire new people who weren’t trained in horrible ways or hire people who have been around long enough to know that sales are hard and deals can take six months to close. They wanted a one-call close.

CTO Hire 198

CTO Hire Sales Recruiting Sales Hiring Scale 198

Upscope

JANUARY 5, 2020

Related : 10 Companies Show you their Go-to-Market Strategies Also see : 3 Copywriting Secrets for Ranking on Google And : Using Jobs to be Done Method to Explain What Your Company Does Contents Skip this blog post and just read the book Why positioning matters What is positioning? Is sending and receiving mails a new shiny technology?

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

SaaStr

NOVEMBER 21, 2019

Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today.

New CTO 150

New CTO Sales Hiring B2C CTO Hire 150

SaaStr

MARCH 1, 2019

While most of us assume M&A happens late stage, Teddie gives a list of reasons why you should use M&A in your growth strategy. We’re doing it SaaStr Europa bigger and better in June 2019. I used to be a CTO and operator, co-founder of a SaaS start up. M&A helps you expand geographically at a lower cost.

Outsourcing Services 108

Outsourcing Services Sales Hiring CTO Hire Technical Review 108

Intercom, Inc.

JULY 9, 2020

And I’m a writer of a newsletter called Tech Bound, in which I hone in on marketing strategies and customer acquisition. I’d love to dive into what those strategies were like, especially first at Atlassian, particularly because they had no sales team. They usually have a freemium strategy. Kevin: Absolutely.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

SaaStr

JULY 30, 2018

At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. In a new one, it was tough to keep up.

Technical Advisors 164

Technical Advisors Scale Sales Hiring Sales Recruiting 164

Sales Hacker

JUNE 12, 2020

This video training was originally presented at the 2019 Sales Hacker Success Summit. First strategy here is to build the relationship on a human level , and I think one element of that is you’ve got to get in person. Have they created something new before? Second strategy, leverage the prospect’s buying process.

Enterprise 69

Enterprise CTO Hire Startup Technical Cofounder 69

SaaStr

JANUARY 14, 2020

What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. We saw inside the company this tension between our classroom business and this new B2C digital business, and we knew we had to make a decision.

B2B 135

B2B B2C Scale New CTO 135

SaaStr

JULY 19, 2019

Previously, Peter was also the CTO/CIO of CBS Interactive where he brought CBS into the cloud. At Sun, Peter was the CTO of the Liberty identity consortium that designed SAML 2. How has Peter found the transition from CTO to CEO this time? This podcast is an excerpt of Michael’s session at SaaStr Annual 2019.

VP of Engineering 135

VP of Engineering CTO Hire Technical Review Sales Hiring 135