2019 New CTO Sales Recruiting Strategy 
SaaStr
JULY 14, 2022
2019 saw SaaStr Annual’s biggest event yet – 12,000 global community members came together to take over the Bay Area and it became the event Where the Cloud Meets. We sold out Europa 2019 and were immediately planning for 15,000+ Founders and CEOs to attend Annual 2020. Founders were able to recruit on-site.
SaaStr
JANUARY 10, 2020
Does Bob agree with the notion that channel sales have completely died in the world of SaaS? With more companies launching and thriving outside of Silicon Valley, regions such as ‘Silicon Slopes’ in Utah and ‘Silicon Alley’ in New York City are gaining traction within the startup scene. Why is this? What are the drivers of its death?
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SaaStr
JULY 13, 2023
Q: Where Should SDRs Report — Marketing or Sales? Continuing the conversation on effective team members, it’s important to hire the right people to manage SDRs. A VP of Sales might seem the logical place to have your first SDR team report. But if they’ve never managed a higher turnover SDR team, they often melt.
SaaStr
JULY 30, 2018
At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. Transcript: Harry Stebbings : All right, Ross.
SaaStr
NOVEMBER 21, 2019
Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today.
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