article thumbnail

We?re About To See a Lot More SaaS Debt

SaaStr

This article looks at the history of SaaS as it relates to financial capital and production capital. I argue that standard saas metrics make it possible for founders to scale using debt capital (production capital thats cheaper) instead of solely relying on venture capital (financial capital thats more expensive). .

article thumbnail

Benchmarking WorkDay's S-1 - How 7 Key SaaS Metrics Stack Up

Tom Tunguz

In 2009 and 2010, the company recognized more revenue from services than subscription. Over time, subscription revenue will continue to increase compared to services revenue. In contrast, WorkDay typically signs 3-5 subscription year agreements, so the subscription revenue is a substantial annuity of long duration.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Subscription Rockstars: How HubSpot Went From Zero to $500+ Million in Annual Revenue

Chargify

Welcome to the Subscription Rockstars series! And, of course, we will pay special attention to how their subscription billing models and pricing strategies contributed to their growth. 2010: 3,855 customers. 2010: 176 employees. In 2010, HubSpot CMO Mike Volpe explained their approach on Quora. . 2007:$255,000.

article thumbnail

Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

In order to execute on this mission, founders can bootstrap their company, raise outside money ( venture capital is the most popular), or use a combination of both to help build their business. If you sell an HR platform with a subscription that starts at 50 seats, you should scratch any seed-stage startups off your list.

article thumbnail

Data, launches, noods, and more

ProfitWell

Why it's never been easier to sell subscription. The beauty subscription box startup Birchbox launched in September 2010 as the unemployment rate peaked at 10 percent. million in funding from venture capital firms and now has a market cap of $17.1 Forbes reports one setback: the subscription learning curve.

Data 52
article thumbnail

From Slooooow Growth to Hypergrowth with Collibra and Insight Partners (Video + Transcript)

SaaStr

Felix will share insights on how he founded Collibra in Belgium, successfully relocated the company headquarters to New York City, and raised $233 million total in venture capital to become a unicorn company. It can order subscription. But again, at the time SaaS wasn’t, subscription wasn’t the norm at all.

article thumbnail

The 18 Outstanding Speakers at SaaStock LatAm 2019

SaaStock

In 2010, he joined DGF Investimentos, one of the top VC firms in Brazil. With an MBA from the Kellogg School of Management, Rodrigo Baer launched a successful career in consultancy and entrepreneurship, and today is among the top figures in venture capital for early-stage tech companies in Brazil.