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The New User Journey: Follow Your Users to Understand how to Excel at Go-to-Market

OpenView Labs

It’s important to focus on those users who become customers from the beginning because their usage of the product, and where they fall off in this user journey, will help you prioritize where your team spends the most time and resources to convert at the highest rate. . Imagine what you’d search for in 2010 to find Slack. Web design.

Scale 72
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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

But as the business becomes more successful – and there are resources to build a support team – additional layers begin to separate executives from their customers. Since 2010, he’s helped the company grow to more than 40,000 customers and helped scale the support team to more than 500 employees to assist those users.

Scale 188
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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

Check out this 2018 Europa session with Guillaume Princen, Head of France and Southern Europe @ Stripe, where he talks about the metrics you need to be focused on in your startup. If you don’t have the time to watch the whole session, here are the main metrics you should be mindful of. Why do developers love SaaS products?

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Guru’s Rick Nucci on using automation to scale your customer experience

Intercom, Inc.

Businesses also win if, as a result of AI, teams are able to create more white-glove moments that turn users into customers for life. Here are five quick takeaways: Businesses focused on scaling need to think of customer support as a revenue team , not a cost center. For us, that first fit was with growing sales teams.

Scale 156
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Using Product Led Growth as an Indicator for Investment w/OpenView Venture Partner, Ashley Smith (Video + Transcript)

SaaStr

Ashley Smith, Venture Partner at OpenView provides insight on what investors are looking for in product metrics and growth indicators so you can capitalize on your product’s story for funding. Your sales team becomes more efficient, your customer success team becomes efficient, your customers like you more. But it worked.

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Benn Stancil, founder of Mode, on how data science can help us make better decisions

Intercom, Inc.

My job was to look at what was happening in the world economy – it was like 2010 at the time, and so everything was kind of falling apart – and then look at data about it and try to come up with recommendations about what policymakers should do. However, we’ve had a great team. In that sense, it’s been very challenging.

Data 151
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Forget Support — Optimize for Full Funnel Customer Success

FastSpring

But the support team are responsible for first response times, for things like NPS, whereas what we’re responsible for is, ultimately, outcomes.” Product teams can better improve and develop products when customer success has helped identify what customers need. I had poison ivy really bad.