article thumbnail

Secrets to SMB at Scale with Hubspot CEO Yamini Rangan and SaaStr Founder & CEO Jason Lemkin (Pod 616 + Video)

SaaStr

Yamini Rangan, CEO at HubSpot, has many insights on how to serve SMB customers at scale. The Challenge of Digital Expansion for SMB. When the shift began in 2020, everyone wrote off SMBs as unprepared for the necessary changes that lie ahead. For Rangan, NRR is their most treasured KPI beyond mere revenue growth.

Scale 225
article thumbnail

5 Interesting Learnings from HubSpot at $2 Billion in ARR

SaaStr

Revenue Up 30%, but Employee Count Only up 10%, to 7,055. At the end of the day, in SaaS, efficiency really comes from growing revenue faster than headcount. 23% Customer Count Growth Leads to 30% Revenue Growth, but NRR dips to 104% HubSpot is still very much SMB, especially the “M” of SMB.

Scale 251
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

GTM 58: How Stripe SuperCharged their SMB Team with Meka Asonye

Sales Hacker

Previously, he served as the VP of Sales & Services at Mixpanel, where he ran the more than 100-person global revenue team. Before Mixpanel, Meka spent four years at Stripe and scaled and matured its sales organization during the company’s rapid growth from 250 to 2000 people.

SMB 75
article thumbnail

If You Leave the Low End of the Market … You Probably Can’t Go Back

SaaStr

And produce a lot less revenue per interaction. That often starts to not feel worth it after just a few million in revenue. Every call takes the same amount of time, but the small ones produce so much less revenue. SMBs generally end up much less happy with products that don’t auto-deploy than larger customers do.

SMB 349
article thumbnail

5 Interesting Learnings from Coupa at $700,000,000 in ARR

SaaStr

They are at 2,000 customers, a stunning 40% revenue and 46% billings growth, at $700m in ARR. Network effects are real in Spend Management. Coupa isn’t as much a fintech as SMB players like Bill.com, but it’s getting there with Coupa Pay. Today, about 12% do (240 of 2000 customers). 5 Interesting Learnings: 1.

Payments 299
article thumbnail

Everything That Breaks on the Way to $1 Billion ARR With Mailchimp Co-Founder Ben Chestnut (Pod 592 + Video)

SaaStr

At SaaStr Annual 2022, Mailchimp Co-Founder Ben Chestnut sat down with SaaStr Founder Jason Lemkin to answer questions about the two-decade journey to $1 billion in annual recurring revenue (ARR). Fortunately, since 2000, Mailchimp has been able to autonomously succeed and fail on its own terms. The Deal With Intuit.

SMB 189
article thumbnail

Mastering the Mid-Market: Lessons on Building and Selling Into Scaling Enterprises with Vanta CRO, Stevie Case (Video)

SaaStr

Vanta’s Chief Revenue Officer, Stevie Case, shares lessons learned from leading Twilio’s mid-market team and shepherding Vanta into a mid-market leader as the company’s first CRO. Some define it by headcount, typically around 200-2000 employees, and others by revenue, generally $10M to $1B annual recurring revenue.

Scale 187