SaaStr

MARCH 20, 2024

At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. What he’s learned on both sides of the VC table is that the bar is really high for most VCs.

Sales Hiring 246

Sales Hiring Sales Recruiting Scale Headcount 246

Valuize Consulting

JUNE 24, 2020

This is why you should stay away from unsustainable hail-mary tactics to reduce churn in your business. Deferred payment terms on subscription renewals, additional discounts, free professional services—these offers might work now, but can [.].

Churn 52

Churn SaaS Payments Payment Services SaaS 52

Aaron Beashel

JULY 9, 2014

Enter the Hail Mary offer. What is a Hail Mary Offer? The Hail Mary Offer is the offer you make when everything else you’ve tried to do has failed to convert the user, either directly into a customer or even into a lead or subscriber. How do I implement a Hail Mary Offer?

Education 100

Education Branding Engineering Software 100

Unbounce

JUNE 18, 2019

Instead of creating just one landing page in a Hail Mary attempt to target prospects, they broke down their services into several highly targeted pages: one for brides, for grooms, their registry, their branded partnerships—you name it. There was also just so much bad marketing out there —spammy, inauthentic, half-baked. The result?

Branding 111

Branding Sales Hiring Underperforming Technical Team Acquisition 111

Baremetrics

JULY 24, 2021

1 Step 1: Define Your Customer Avatar Customer Avatar Example 2 Step 2: Build Your Cold Outreach List a) Find a list of website URLs b) Find the names of key decision makers b) Find the email address of key decision makers 3 Step 3: Write a Killer Cold Outreach Email How to craft a problem-based subject line How to craft a “no-brainer” offer.

SaaS 98

SaaS Consulting Social Media Healthcare 98

Kellblog

APRIL 25, 2022

“ Advertising is legitimized lying ,” said the English writer HG Wells. Pop marketing guru Seth Godin wrote a book entitled, All Marketers Are Liars (but cleverly redacted the title). Google suggestions reveal that people have plenty of questions about the authenticity of marketing: People Also Ask. Was that true ? Effectiveness.

Technical Review 129

Technical Review Advertising Software Review Scale 129

Sales Hacker

JANUARY 18, 2019

The Hail Mary Metric. So, draw people in with an offer they actually care about or consider promoting a unique competition or mini-events pre-show. This will be unique to your companies product/service offering. Trade shows provide great ways to gain new customers and strengthen relationships with existing clients.

Marketing 93

Marketing Social Media Sales Metrics 93