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How to Train Your Sales Leaders: Key Learnings from HubSpot and BILL with Michelle Benfer

SaaStr

Former Head of Revenue at BILL and HubSpot Americas leader Michelle Benfer recently joined us on a SaaStr Workshop Wednesday share her insights on one of the most critical roles in any SaaS organization: the frontline sales manager. “Some teams consistently sold more enterprise SKUs, others had high volume but low ACV.

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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

And see everyone at 2025 SaaStr Annual, May 13-15 in SF Bay for 300+ more sessions, workshops, and braindates like this! A smaller number of high-quality leads that convert at higher rates is vastly superior to a flood of poor-fit prospects. You might have founded a product company, but you’re running a distribution company.

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The 10-Point Checklist For When You Sell Your Company With Founder Collective

SaaStr

He joined SaaStr Workshop Wednesday LIVE to do a deep dive with Jason Lemkin on his 10 Point Checklist when you sell your startup. Manage Team Expectations – Balance transparency with the need to keep the team focused on building the business. The larger your company, the more delegation capability you’ll need.

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The AI Tradeoff: Preserving Human Skills in an AI World

Sales Hacker

AI is transforming how go-to-market teams operate. Here are several ways we heard from leaders that they’re actively doing to reinforce certain skill development: Manual before automation. Leaders like Kevin “KD” Dorsey use AI to surface rep weaknesses, diagnose call issues, and build targeted training.

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Losing Big Deals? Fix These 5 Sales Process Fails

Sales Hacker

Too often, I see sales teams thinking of their “ sales process ” as a set of stages in their pipeline and maybe a bunch of fields to complete at each stage. We were weak on some key functionality areas where the winning vendor was strong. Bad news from left field There was a change in company direction. It happens.

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Sales Content Managers: Here’s How to Diagnose & Repair Your Content Strategy

Sales Hacker

To ensure long-term content strategy success , it’s best to periodically evaluate your team’s content requirements and workflow alignment. As a sales content manager, it’s strongly recommended to review your content strategy if you’ve been using the same sequences, templates, and snippets that you initially launched with.

Strategy 110
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Edmond Lau and Jean Hsu on engineering more leaders and better working relationships

Intercom, Inc.

After coaching 100+ tech leads, managers, directors, VPs, and CTOs, Jean and Edmond are distilling their most valuable lessons into workshops and online courses. Jean: Especially with engineering teams. Edmond: That reminds me of the workshop we ran a while back with members of the engineering team from Medium.