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Former Head of Revenue at BILL and HubSpot Americas leader Michelle Benfer recently joined us on a SaaStr Workshop Wednesday share her insights on one of the most critical roles in any SaaS organization: the frontline sales manager. “Some teams consistently sold more enterprise SKUs, others had high volume but low ACV.
And see everyone at 2025 SaaStr Annual, May 13-15 in SF Bay for 300+ more sessions, workshops, and braindates like this! A smaller number of high-quality leads that convert at higher rates is vastly superior to a flood of poor-fit prospects. You might have founded a product company, but you’re running a distribution company.
He joined SaaStr Workshop Wednesday LIVE to do a deep dive with Jason Lemkin on his 10 Point Checklist when you sell your startup. Manage Team Expectations – Balance transparency with the need to keep the team focused on building the business. The larger your company, the more delegation capability you’ll need.
AI is transforming how go-to-market teams operate. Here are several ways we heard from leaders that they’re actively doing to reinforce certain skill development: Manual before automation. Leaders like Kevin “KD” Dorsey use AI to surface rep weaknesses, diagnose call issues, and build targeted training.
Too often, I see sales teams thinking of their “ sales process ” as a set of stages in their pipeline and maybe a bunch of fields to complete at each stage. We were weak on some key functionality areas where the winning vendor was strong. Bad news from left field There was a change in company direction. It happens.
To ensure long-term content strategy success , it’s best to periodically evaluate your team’s content requirements and workflow alignment. As a sales content manager, it’s strongly recommended to review your content strategy if you’ve been using the same sequences, templates, and snippets that you initially launched with.
After coaching 100+ tech leads, managers, directors, VPs, and CTOs, Jean and Edmond are distilling their most valuable lessons into workshops and online courses. Jean: Especially with engineering teams. Edmond: That reminds me of the workshop we ran a while back with members of the engineering team from Medium.
Each person on your team has different needs, responds to feedback in different ways and evolves in different trajectories – and management should always reflect that. Even when you reach the perfect team dynamic – a new hire or budget cut can easily throw things off balance. It’s called Resilient Management.
Are all teams involved or is it just a select few with specialist expertise? Organizations with successful research democratization initiatives also benefit from improved collaboration between teams. Research teams may also be reluctant to train others not to compromise research results or out of fear of losing their positions.
He’s really well known for proper attribution models and putting value in commissions where value are due. The one thing you’re going to run into is nobody has your best interests in mind as a business owner or as a marketing team. One other touch point is a review. He’s an attribution animal.
SaaSy Sales Management runs in-person, public, and private workshops to teach go-to-market SaaS leaders how to produce the best outcome for their company and their people. If you missed episode 94, check it out here: PODCAST 94: Expert Management of a Remote Sales Team w/ Ellie Tamari. What You’ll Learn. Advice on How to Train [3:48].
We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. If your team members come from non-technical backgrounds, they might struggle to use Heap to the fullest. Similarly, you can share Session Replays with other team members. Let’s get started!
We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. If your team members come from non-technical backgrounds, they might struggle to use Heap to the fullest. Similarly, you can share Session Replays with other team members. Let’s get started!
We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. If your team members come from non-technical backgrounds, they might struggle to use Heap to the fullest. Similarly, you can share Session Replays with other team members. Let’s get started!
We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. If your team members come from non-technical backgrounds, they might struggle to use Heap to the fullest. Similarly, you can share Session Replays with other team members. Let’s get started!
When you talk to your best (and worst) customers, you can optimize all of this: Your product >> Customer feedback helps you fix your flaws or develop new angles. Your audience >> You’ll develop new personas or refine existing personas based on use cases. Sit down with your team and answer these questions.
Second, no professional services team existed yet. That means the company was dependent on the developmentteam to deliver those customizations. So, the product team instructed the developmentteam that these promises were not a priority. Finally, these features werent on the roadmap.
Here are three scenarios where it makes sense to look for a Heap alternative : Your team lacks technical know-how – While it’s easy to install and configure Heap, navigating its features requires a bit of technical expertise. If your team members come from non-technical backgrounds, they might struggle to use Heap to the fullest.
Sales Development and Prospecting. The Sales Development Playbook. The 5 Dysfunctions of a Team. Here are the best books on selling (and related disciplines) that can help you hit your goals and develop your career. The New Strategic Selling: The Unique Sales System Proven Successful by America’s Best Companies.
And if you want to jump to specific sections, here’s your section guide: A bit about Dana (and this workshop). A bit about Dana (and this workshop). Anyway, but what we do here is we work a lot with in-house teams. If your goals are event-based, which are good, or destination-based, which are bad. Getting set up.
Think online classes, workshops, webinars and courses that have real value and deliver real wins for customers. With learning management systems, webinar platforms and software, and other educational tools now widely available, brands can connect with customers in new, incredibly valuable ways. Revisit your pricing. Key takeaways.
As you’ll see, getting it wrong helped them grow their business, develop a customer-focused philosophy, improve their abilities as a leader, and much more. Understanding what your target audience is searching for (and how you can rank for specific keywords) can help you optimize your campaigns and develop an effective SEO strategy.
343: Kyle Parrish is the Head of Sales @ Figma, the company that helps teams create, test and ship better designs from start to finish. Kyle was in charge of creating the Austin, Texas sales team @ Dropbox, what were some of his biggest lessons when it comes to moving sales outside of HQ? What worked? What did not work?
And besides that, we often realized something was wrong only after several hours due to missing monitoring. We also often overwhelmed the database leading to poor frontend response times. We will review infrastructure setup implications, but also how to prioritize and measure jobs. It uses Redis to store jobs.
Learn new ways to build strong teams by managing in all directions from Arquay Harris at Slack. It doesn’t really matter what team you’re on, you’re making contributions to the company. The peer relationships that you develop, those relationships that you build, really are important to your growth.
I also spoke to thousands of people at workshops and events all around the United States and the world – including 5 trips to Brazil – and helped companies grow and spread the word about Customer Success-driven Growth. and we’re getting some great reviews, which is awesome. How to Develop a Customer Success Strategy.
Martin led the charge in implementing a structured sales process, shifting from an instinct-driven approach to a disciplined, repeatable system. Great leaders get in the weedsthey listen to calls, they review pipeline deal by deal, and they coach relentlessly. The fix: moving upsell and expansion to a dedicated sales team.
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