4 Things Most Founders Get Wrong About Marketing with Dave Kellogg
SaaStr
MARCH 12, 2025
A smaller number of high-quality leads that convert at higher rates is vastly superior to a flood of poor-fit prospects. Top CMO Learnings: The CMO should be the quarterback of your pipeline – They’re the only executive with visibility across all four pipeline sources (Marketing, SDR outbound, Alliances, and Sales outbound).
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