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The Sales Enablement Bot I Built at HubSpot

Sales Enablement, SaaS and Growth

Today, everyone working in and around sales and marketing knows that bots are hot, in vogue and quite simply, of the moment. In my role leading sales enablement at HubSpot in EMEA, we deliberately carve out time to think about ways to leverage tools, technology and software that will make sales reps more effective.

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Sales Performance Dashboards to Keep Every Part of Your Revenue Engine on Track

Sales Hacker

Here’s the thing about driving a car — and about running a sales org: Bumps in the road are inevitable. One of the best ways to ensure every part of your engine is running smoothly is to build sales performance dashboards for everyone on your team. What is a sales performance dashboard? What is a sales performance dashboard?

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Sales Enablement Manager Job Description and Templates

User Pilot

Interested in sales enablement manager roles? In this guide, we’ll explore the ins and outs of sales enablement manager roles through detailed job descriptions and handy templates. The specific requirements for this role will vary depending on the company size, industry, and sales methodology used.

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How to Build Sales Compensation Plans that Increase Retention and Productivity

Sales Hacker

In this article, I’ll outline the principles of compensation design , how to build sales compensation plans , and include resources to set OTEs and quotas that keep your reps happy and hungry for more. Why Sales Comp Planning is Key to Rep Retention. Who should be responsible for sales compensation planning?

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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started.

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Inside Sales vs. Outside Sales: Which Is Best for You?

Sales Hacker

One of the biggest decisions you can make when setting up your sales team is whether to focus primarily on inside or outside sales. They seem to be completely at odds, with one focused on clients with a high acquisition cost and high ACV (annual account value), the other focused on a high sales velocity. Hiring guide.

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Keeping the market in mind: What makes product marketing successful at Intercom?

Intercom, Inc.

Product marketing looks different in every company, but one common trend is that many product marketing managers (PMMs) feel undervalued. When I joined Intercom five years ago, I was thrilled with how closely PMM partnered with the product and sales teams. This isn’t always the case across the industry.