Kellblog

JULY 24, 2021

I sometimes get asked about how to structure an enterprise software marketing organization and the relative roles of product marketing vs. competitive analysis. My first job in marketing, which served as my bridge from a technical to a sales-and-marketing career, was as a competitive analyst.

Product Marketing

Intercom, Inc.

NOVEMBER 27, 2019

As the team at the Saas Commerce Platform Paddle has learned, real growth is about entering new markets – and that takes thoughtful attention to pricing, making inroads into new geographic regions, deciding whether to move upmarket (or downmarket), and offering new standalone products instead of bloated features tacked onto old ones.

Payments

User Pilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. What are product analytics tools?

Product Marketing

User Pilot

AUGUST 26, 2024

They get access to £100m wine trading opportunities, a reliable payments system, storage facilities, and transportation services. We asked Charlotte Vermedal, Liv-ex ’s Product Marketing Manager. Not satisfied with your current product growth platform and considering a switch? How did the transition work out?

Merchant Services

OpenView Labs

JULY 2, 2020

Pricing is a SaaS company’s most efficient profit lever, but it’s also one of the easiest things to screw up. Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. It includes the latest and greatest SaaS pricing resources, as well as some timeless staples.

Pricing

User Pilot

JUNE 29, 2022

Then how do you determine the best one for customer segmentation analysis to uncover product growth opportunities? Here, we have listed a few popular customer segmentation software options and described their pros and cons. It helps SaaS companies better understand their customers and address their needs more effectively.

SaaS Payments

Tom Tunguz

AUGUST 11, 2014

When I started in the venture business and met software companies, I never heard the words customer success during pitches or throughout diligence or in board meetings. A few years later, customer success has become equal in importance to sales and marketing and engineering and product within SaaS companies.

Customer Success

User Pilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? TL;DR A conversion path is a step-by-step process that guides prospects. From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. Is it booking the product demo?

SaaS Payments

SaaStr

SEPTEMBER 3, 2019

Lambda School trains people online to be software engineers. So to illustrate this, I want to talk about getting deep product/market fit, and specifically one story of a founder that I admire by the name of Parker Conrad that he has told in the past. We are definitely the fastest growing code school probably of all time.

Acquisition

User Pilot

JUNE 28, 2023

Sustaining user engagement throughout the entire onboarding process can feel like a task only large teams can achieve. Kommunicate drives sales-less product adoption through product experiments and tracking adoption rates with Userpilot. Create a multimedia onboarding flow with product screenshots and videos.

Onboarding

OPEXEngine

MAY 18, 2021

We’ve talked to dozens of our SaaS customers, as well as investors to learn more about what is happening with these key metrics. SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace.

SaaS Payments

SaaStr

JULY 8, 2020

It sounds minor or technical, but if you want to due diligence on a human being, I get to do it a few 100 times a year. We can only process so much change, and I feel like we’ve been through three worlds since early March. Aileen Lee: And so, they’re just way easier due diligence, I think.

Investment

Totango

MAY 19, 2020

The continuing COVID-19 health crisis may well produce a recession that has a significant impact on the Software-as-a-Service (SaaS) industry. No one is certain how this will change the long and short-term behaviors of customers, lenders, and enterprises in a SaaS world. Be Proactive and Deliver Value.

SaaS Payments

SaaStr

DECEMBER 26, 2019

I’ve worked at multiple high growth SaaS businesses as a growth leader, and the data we’re seeing right now … This is from … is that CAC is increasing both in B2B and B2C, and you’re going to see how that relates, right? Alice : Definitely pre-product market fit. Guillaume : Keep the mic.

Sales Hiring

SaaStr

SEPTEMBER 13, 2020

Another collection of their customers actually turned their kitchens into service offerings. They’re facilitating virtual schooling, they’re helping governments organize. The dark blue bar here is cloud as a percentage of worldwide software spend. What happens when cloud has consumed software?

Sales Hiring

User Pilot

JULY 6, 2023

TL;DR SurveyMonkey is a feedback software that can build multiple types of surveys including employee engagement, Net Promoter Score , customer satisfaction surveys , product testing, and event feedback. We know it’s perfect for customer success and product marketing because we built it for it. Especially SaaS products.

Payment Solutions

User Pilot

DECEMBER 17, 2021

Choosing between the multiple SaaS pricing models is an essential step that every business needs to take to drive product growth. SaaS pricing strategies differ from traditional products because most businesses use a subscription-based SaaS pricing model. How is SaaS pricing different? Easier marketing.

Pricing

User Pilot

AUGUST 15, 2023

It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise. A value proposition that explains how the product solves user problems and how it differs from existing options.

ChatGPT

User Pilot

MARCH 14, 2024

Looking for an effective event tracking tool and wondering if Heap is the best option for your SaaS company? We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. Heap is one of the most sophisticated product analytics tools available in the market.

Technical Review

Sales Hacker

FEBRUARY 5, 2019

This guide will arm you with the three most important things to address with your executive team before committing to the Enterprise market. Related: The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy. 2) Product Readiness – Do you have the essential Enterprise features? Bonus Takeaway.

SaaS Payments

User Pilot

DECEMBER 3, 2020

What a knowledge base can do for SaaS products. A knowledge base is a structured set of resources that SaaS users can access in-app, geared towards helping them get the most out of the product. What a knowledge base can do for SaaS products. SaaS products depend on users: Getting up to speed fast, and.

Payment Solutions

SaaStr

MARCH 19, 2019

For those of you who did not clap, Stripe is a set of developer APIs that help businesses accept payments online and do all sorts of innovative things in moving money in the cloud. We didn’t worry too much about are you trying to bill for your own SaaS product or are you actually trying to integrate Stripe to offer to your customers.

Payments

User Pilot

OCTOBER 30, 2023

Looking for a good SaaS reporting tool and wondering which one of Heap, Pendo, and Baremetrics is the best option for your SaaS company? There are plenty of tools for SaaS reporting on review sites, but they don’t make the choice any easier. There is a better tool for your SaaS than Heap! Let’s dive in!

SaaS Payments

ProfitWell

DECEMBER 4, 2019

Ever since John Koenig first coined the term “SaaS” back in 2005, the software-as-a-service industry has been one of the fastest-moving and creative in the world. The SaaS business model powering all of this activity is startlingly unique, still young, and inextricably tied to the power of cloud computing. What is SaaS?

Business Model

User Pilot

MARCH 11, 2024

Looking for an effective event tracking tool and wondering if Mixpanel is the best option for your SaaS company? We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. However, in the case of Mixpanel, tagging a feature requires coding. Let’s get started!

Software Review

Valuize Consulting

NOVEMBER 25, 2024

In todays competitive SaaS landscape, Customer Success has emerged as a vital strategic asset, driving revenue growth and long-term profitability. However, to fully unlock its potential, companies must go beyond qualitative insights and bring data into the decision-making process within Customer Success ranks and investments.

Payment Services

User Pilot

JUNE 14, 2021

Marketing automation is the process of using software and technologies designed for product marketers to automate repetitive tasks with the end goal of eliminating human error and build contextual and consistent experiences for the users across each stage of the journey. Self-serve is now more essential than ever.

SaaS Payments

User Pilot

OCTOBER 30, 2023

Looking for a good user engagement analysis tool and wondering which one of Heap, Pendo, and Baremetrics is the best option for your SaaS company? There are plenty of tools for user engagement analysis on review sites, but they don’t make the choice any easier. There is a better tool for your SaaS than Heap!

Engagement

OPEXEngine

FEBRUARY 22, 2022

There are many ways to classify SaaS companies, but differentiating companies based upon who their customers are presents the best approach for measuring performance and driving success for SaaS businesses. SMM SaaS Company Overview & Market Dynamics. SMM SaaS Company Overview & Market Dynamics.

SaaS Payments

User Pilot

MAY 12, 2024

TL;DR Lou Assist is a product adoption tool built by the customer success platform Totango. It lets product teams add in-app guidance in the form of modals, tooltips, hotspots, banners, and highlights that can be built without writing any code. Chameleon is a product adoption platform. Book a demo to see how we can help!

SaaS Payments

User Pilot

OCTOBER 30, 2023

Looking for a good funnel analysis tool and wondering which one of Heap, Pendo, and Baremetrics is the best option for your SaaS company? There are plenty of tools for funnel analysis on review sites, but they don’t make the choice any easier. Get a Userpilot demo for funnel analysis and drive your product growth code-free.

Payments

Point Nine Land

MAY 20, 2021

a problem we’ve been wanting to solve for a while Payroll, the process of compensating your employees for their work, continues to be a complex and convoluted process for companies of all sizes. Enter Pento… Beautiful software + end to end automation = Pento ? there’s an $80Bn giant elephant in this room and it’s called ADP ).

Outsourcing Services

Mucker Capital

OCTOBER 27, 2023

In this Mucker Growth session, Kyle Poyar from OpenView delves into the critical topic of pricing for SaaS startups, aiming to rectify prevailing mistakes in your pricing strategies. Optimizing SaaS pricing is an ongoing process, and one that most startup founders struggle to perfect.

Payments

User Pilot

FEBRUARY 22, 2024

According to Havard Business Review, customer acquisition requires 5 to 20 times more resources than customer retention. Introduce interactive walkthroughs in place of product tours to help users derive immediate value from your product. Why is retaining customers important in SaaS?

SaaS Payments

User Pilot

OCTOBER 30, 2023

Looking for a good event tracking tool and wondering which one of Heap, Pendo, and Baremetrics is the best option for your SaaS company? There are plenty of tools for event tracking on review sites, but they don’t make the choice any easier. The no-code solution focuses on increasing user engagement and driving feature discovery.

Payments

User Pilot

FEBRUARY 7, 2024

Your SaaS product’s free trial conversion rate is one of the most important growth metrics to track. That’s because an integral component of the product-led growth strategy is your ability to convert a free trial user into a paying customer. The average conversion rate for SaaS companies varies between 18.6%

SaaS Payments

User Pilot

FEBRUARY 18, 2022

If you’re creating a user onboarding flow for your SaaS company, you’ll want to look at website tour examples from other businesses before you start. We can learn from their mistakes, as well as follow the best practices they’ve established for teaching customers how to use their product. Let’s get right into it. Use Userpilot instead.

Payment Methods