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Understanding What is Churn: Your Essential Guide to Retention Metrics

User Pilot

Simply put, churn measures how many customers businesses are losing over time — a central concern for companies dependent on customer retention , like those in the SaaS industry. It’s a key metric for assessing customer satisfaction and retention. Understanding why customers churn is crucial for retention strategies.

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Aligning Product Managers and Product Marketing Managers for Success – Interview With Aatir Abdul Rauf

User Pilot

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. Product marketing managers focus on getting the product in the right hands.

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Mixpanel for Retention Analytics: Features, Pricing, and Review

User Pilot

Looking for an effective retention analytics tool and wondering if Mixpanel is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Mixpanel is the ideal choice for your retention analytics needs. Looking for a Better Alternative for Retention Analytics?

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The Essential Product Marketing Framework for SaaS Business Growth

User Pilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

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24 Customer Retention Marketing Tactics to Grow Your Customer Base

User Pilot

Poor customer retention drains your resources, reduces revenue, brings operational instability, and harms your reputation. It puts your product’s future at risk. In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance.

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Mixpanel for Cohort Analysis: Features, Pricing, and Review

User Pilot

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. Set up your metrics to measure growth and retention. Comprehensive metrics : A dashboard that gives access to key metrics like churn rate , retention, and average order value for a quick health checkup of user groups.

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Mixpanel for Churn Analytics: Features, Pricing, and Review

User Pilot

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. Set up your metrics to measure growth and retention. Deliveroo, for instance, used Mixpanel to look at retention rates after one and three weeks. This research led to higher retention rates and less churn.