SaaStr

JULY 26, 2022

So in theory, SMB SaaS is better than enterprise, at least 9 times out of 10: Deals close much faster. But beyond all the other Pros and Cons of SMB vs enterprise, there’s one looming issue with SMB SaaS: Churn. SMBs go out of business, and quickly. Customers often can deploy on their own. Endemic churn.

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User Pilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. What is a SaaS business model?

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Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

User Pilot

FEBRUARY 7, 2024

Your SaaS product’s free trial conversion rate is one of the most important growth metrics to track. That’s because an integral component of the product-led growth strategy is your ability to convert a free trial user into a paying customer. The average conversion rate for SaaS companies varies between 18.6%

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SaaS Payments Payments Payment Solutions Scale 52

FastSpring

APRIL 30, 2021

Localized pricing helps software and SaaS companies expand their customer base and increase conversions. When price localization isn’t a part of your growth strategy, it limits long-term growth and prevents your business from reaching customers that want your products and services. This is especially true for SaaS business.

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Payment Methods SaaS Payments Payments Pricing 80

Kellblog

JULY 24, 2021

I sometimes get asked about how to structure an enterprise software marketing organization and the relative roles of product marketing vs. competitive analysis. My first job in marketing, which served as my bridge from a technical to a sales-and-marketing career, was as a competitive analyst.

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User Pilot

OCTOBER 15, 2023

Conversion rate is one of the most important metrics to track in SaaS, and that’s why conversion rate optimization is an essential focus for growth in any business. TL;DR A SaaS conversion rate refers to the percentage of visitors who take a desired action on the website or in-app. What is the SaaS conversion rate?

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SaaS Payments Payment Methods Payment Solutions Payments 105

User Pilot

FEBRUARY 25, 2024

Funnel analysis examples can help product managers find the missing puzzle pieces to improve user journeys. From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Create data-driven product roadmaps. Increase revenue growth. Marketing funnel stages.

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SaaS Payments Payment Services Payment Methods Payment Solutions 105

Incredo

DECEMBER 3, 2019

We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. And here are the best answers we have received. #1 Denis Lunev Founder at DepositFix , Payment Integration for HubSpot “ The most expensive time of year to advertise on Google and Facebook is Black Friday and Christmas.

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SaaStr

JULY 11, 2023

Gorgias, an eCommerce customer service platform, discovered that their customers’ main pain points were a lack of centralized customer support channels and poor integrations. Platform: Will any integrations or partnerships be beneficial or a “must” to attract customers? SaaS Experience: NOT REQUIRED.

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User Pilot

FEBRUARY 22, 2024

Customer retention can help you drive recurring revenue, reduce customer acquisition costs, and drive customer loyalty. Its goal is to ensure customers are satisfied with a company's products and services, become repeat buyers, and not switch to a competitor. Why is retaining customers important in SaaS?

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Chart Mogul

JUNE 24, 2021

Pricing localization is a strategy where you present the price of your SaaS differently depending on where the customer lives. The same could also be true for your SaaS business. In our B2B SaaS Pricing Masterclass , we detail the importance of SaaS pricing and how to get it right for your audience.

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User Pilot

APRIL 29, 2024

Usage-based segmentation segments users by the frequency and intensity of product usage. Userpilot is a product growth platform with advanced segmentation features. A segmentation survey is a form used to categorize customers or a market into groups based on shared characteristics. Book the demo to find out more!

Payment Solutions 104

Payment Solutions SaaS Payments Payment Methods Payments 104

OPEXEngine

MAY 18, 2021

We’ve talked to dozens of our SaaS customers, as well as investors to learn more about what is happening with these key metrics. SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace.

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Incredo

DECEMBER 3, 2019

We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. And here are the best answers we have received. #1 Denis Lunev Founder at DepositFix , Payment Integration for HubSpot “ The most expensive time of year to advertise on Google and Facebook is Black Friday and Christmas.

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SaaS Payments Payment Solutions Payments Social Media 162

Baremetrics

JULY 20, 2021

If there’s one brand you and I can learn from to become better SaaS marketers, it’s HubSpot. HubSpot Academy), HubSpot has aced the SaaS marketing game in more ways than one. Anyone in tech can tell you, the SaaS industry is growing at an insane rate. Identify your marketing goals and KPIs 3.

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SaaS Payments Payment Services Marketing Payment Solutions 105

User Pilot

JUNE 29, 2022

This will ultimately boost your revenue as customers will become loyal. It helps SaaS companies better understand their customers and address their needs more effectively. Product marketers also use this data to create more efficient digital marketing campaigns and tailor marketing messages accordingly.

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SaaS Payments Software Review Payment Solutions Payment Methods 98

Baremetrics

JULY 30, 2021

Within their platform, users can manage various aspects of their online customers such as subscription, recurring billing, invoicing, payments, accounting, taxes, and more. Baremetrics on the other hand monitors subscription revenue for businesses that bring in revenue through subscription-based services.

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User Pilot

JUNE 28, 2023

Kommunicate drives sales-less product adoption through product experiments and tracking adoption rates with Userpilot. Platformly uses a progress bar and empty state CTAs to simplify the onboarding process for their complex product. Split-test your upsell pop-ups to maximize expansion revenue. Get a demo now!

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Chart Mogul

JUNE 24, 2021

Pricing localization is a strategy where you present the price of your SaaS differently depending on where the customer lives. The same could also be true for your SaaS business. In our B2B SaaS Pricing Masterclass , we detail the importance of SaaS pricing and how to get it right for your audience.

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User Pilot

OCTOBER 5, 2023

Reducing the CAC payback period can help SaaS companies boost their financial performance and drive growth. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Let’s get right to it! What is CAC payback?

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Tom Tunguz

OCTOBER 19, 2016

What is the optimal contract length with for your SaaS startup? It’s common to see SaaS startups initially price their products on a monthly basis, then add an enterprise “Call Me” plan which hides behind it an annual contract. Annual contracts bring predictability to a SaaS startup.

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Outsourced Development SaaS Payments Startup Sales Hiring 100

OPEXEngine

FEBRUARY 22, 2022

There are many ways to classify SaaS companies, but differentiating companies based upon who their customers are presents the best approach for measuring performance and driving success for SaaS businesses. Business to Consumer (B2C). SMM SaaS Company Overview & Market Dynamics. Enterprise.

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Chargify

APRIL 23, 2019

There are specific stages a software-as-a-service (SaaS) company moves through during its life cycle. Understanding which stage your SaaS business is in can help determine the appropriate time to scale to the next phase—and do so successfully. The four major SaaS life cycle stages we’ll cover: Pre-startup. Pre-Startup.

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Scale SaaS Payments Scaling Payment Services 74

User Pilot

JULY 18, 2023

Types of churn rates you should calculate: customer churn rate, revenue churn rate , and involuntary churn rate. To calculate the revenue churn rate, divide the net revenue lost from existing customers in a given period by the total revenue at the beginning of the period. Monthly recurring revenue.

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ChurnZero

MAY 20, 2021

In this preliminary phase, you’re still likely trying to reach product-market fit, you can count your customers on two hands, and you have a good sense of your customers’ satisfaction with your service despite not having any formal surveying. Traits: Product-market fit. $6M Pre-Build Phase. Build Phase.

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Customer Success Payments Payment Services Scale 90

Chart Mogul

DECEMBER 20, 2022

Product analytics, customer data or user feedback from your CRM, as well as revenue analytics, all play an essential role in understanding and growing your business. The team has also been working hard all year to bring you these and many other improvements to the ChartMogul platform. Let’s get to it. Try it out. .

Systems Review 52

Systems Review Payment Solutions Payments Azure 52

User Pilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? TL;DR A conversion path is a step-by-step process that guides prospects. Keep them updated about their order or provide additional support to help them maximize the product value. Userpilot is a product growth platform.

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SaaS Payments Payment Services Payment Methods Payment Solutions 104

Totango

MAY 19, 2020

The continuing COVID-19 health crisis may well produce a recession that has a significant impact on the Software-as-a-Service (SaaS) industry. No one is certain how this will change the long and short-term behaviors of customers, lenders, and enterprises in a SaaS world. Marketing department: Create educational content for customers.

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SaaS Payments Churn Payment Solutions Payment Methods 77

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” And we need platforms to be able to do that.

Payment Methods 136

Payment Methods Marketing Payments SaaS Payments 136

SaaStr

JULY 9, 2019

Giraffe is a mobile job matching platform that helps medium skilled workers get access to opportunities and helps businesses to recruit staff faster, and easier, and more affordably than any other way. Our first MVP was actually an SMS based app where job seekers would send six SMSes in order to register on our platform.

Scale 167

Scale Sales Recruiting Scaling SaaS Payments 167

ProfitWell

DECEMBER 9, 2019

From the rise of SaaS to the sudden glut of subscription boxes, the subscription business model has never been more popular. So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package. Determine product-market fit.

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SaaS Payments Payment Services Subscription Payment Features 61

ProfitWell

OCTOBER 16, 2019

It’s the question on every SaaS founder’s lips: Is my churn rate too high? Worse, comparing average churn rates across different markets and industries will leave you mired in confusing statistics and contradicting studies. So how do you know what a healthy churn rate is for your SaaS company? Let’s find out.

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Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. This is when Joel realized that these issues were affecting the whole team — including how the product was evolving. What is Buffer.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

SaaStr

NOVEMBER 16, 2022

You’ll never scale revenue if you can’t get two people to hit quota. I say, “They’re a little quirky, they’re a little smarter than usual, they’re more product-focused, they deeply understand the product and the customers frigging love that magical sales rep.” That was mine too.

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Sales Hiring VP of Engineering Payment Methods Scale 226

wepay

FEBRUARY 20, 2018

SaaS business growth isn’t always that different from non-SaaS business growth. At the core, every business of any size has to get business the same way: through selling to customers. The Software Pricing blog has a simple post listing ten straightforward strategies to help SaaS businesses grow.

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SaaS Payments Strategy Payments SaaS 40

Intercom, Inc.

MAY 8, 2018

With our redesigned Messenger , businesses can do so much more than chat. The next generation of messengers will be built to help businesses accelerate growth by actually helping teams do work, like process payments or schedule meetings. Position #2 Content Showcase app, linking to our product tours.

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Payment Solutions Payment Methods Payments SaaS Payments 176

FastSpring

MARCH 27, 2023

Founded in 2019, Cognota is the first and only LearnOps platform for corporate learning and development teams. There are now over 150 enterprise companies using the platform. He also shares insights about how Cognota is maintaining ownership over the category they created while encouraging dialogue and collaboration in the market.

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Payment Solutions Payment Services SaaS Payments VP of Engineering 105