Remove Payment Solutions Remove Pricing Remove Scaling
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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Most startups play defense when discussing pricing with customers. They use pricing as an offensive tool to reinforce their product’s value and underscore the company’s core marketing message. For many founding teams, pricing is one of the most difficult and complex decisions for the business.

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Dear SaaStr: How Big Should The Addressable Market Be to Go into Vertical SaaS?

SaaStr

and Is the app so core, or at least is on a path to become so core, that they can charge $20,000+ a year for it? Even a fairly small business can pay $10,000-$20,000 a year for one app, usually. It’s just hard to get most vertical SaaS start-ups to scale if they can’t get to a $10k ACV. Oftentimes, only one.

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Easy Cross Border Transactions With FastSpring as Your MoR

FastSpring

Selling internationally can get complicated very quickly if you’re trying to manage cross border payments yourself. And typical payment service providers won’t help you with most of those concerns. Read on to learn: Why cross border payments are key to taking your business global.

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Use FastSpring’s Expanded Local Payment Methods to Grow Revenue in New Markets

FastSpring

Supporting country-specific debit networks, mobile wallets, and bank transfer schemes gives buyers seamless and trusted payment options. But dont take our word for it; the results from a Baymard study speak for themselves: Businesses that enable regionally preferred payment methods see 21% higher growth rates than those that dont.

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Credit Card Merchant Services: What to Look for (and What Most Businesses Miss)

Stax

We’ll also outline how to choose the best payment solutions for your unique business needs. Fee structures matter; understand the differences between interchange plus, flat rate, tiered, and subscription pricing to find the most transparent and cost-effective option. Talk to sales What Are Credit Card Merchant Services?

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Which is Better — Annual or Monthly Pricing? It’s a False Choice. The Answer is Yes.

SaaStr

With SaaS sales, annual price or monthly price that’s billed annually? It may be the most successful SMB-focused app of our current generation. No hiding the monthly option, no pricing confusion: In fact, 26% of Zoom’s customers still pay monthly, even at $1b+ in ARR: More here: 5 Interesting Learnings From Zoom.

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Is it Really ARR? In 2021+, Yes. As Long As NRR is > 100%

SaaStr

50% revenue from software (recurring), 50% from payments (not-recurring). . Half of its revenues comes from its software. And yes, it’s a software company. Fast forward to day, Merchant Solutions is a much larger share of revenue than software subscriptions. 220m in ARR, $13B market cap.