Casey Accidental

OCTOBER 27, 2020

In that essay , we also talked about how a more common route for a SaaS business is to become a platform. Platforms can create an immense amount of long-term value for companies, or be a minor component of their product strategy to maintain product/market fit. The Types of Platforms.

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Payments Business Model Payment Solutions SaaS Payments 56

User Pilot

APRIL 29, 2024

Userpilot is a product growth platform with advanced segmentation features. You can segment your customers based on their feedback responses as well as in-app behavior. In fact, it’s a good idea to start with a closed-ended question, like a multiple choice or Likert scale one, and follow up with optional open-ended ones.

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User Pilot

JULY 27, 2023

In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet.

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Kellblog

JULY 24, 2021

I sometimes get asked about how to structure an enterprise software marketing organization and the relative roles of product marketing vs. competitive analysis. My first job in marketing, which served as my bridge from a technical to a sales-and-marketing career, was as a competitive analyst.

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User Pilot

FEBRUARY 25, 2024

TL;DR Funnel analysis helps map out all the steps website visitors and in-app users take to achieve conversion goals , like signing up for your tool or completing the onboarding process. Create data-driven product roadmaps. Increase revenue growth. Ready to start tracking user funnels for your in-app user journeys?

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SaaStr

JULY 26, 2022

SMBs don’t really budget for much, so if the business goes down, software purchases often go down very quickly too. Net net, most true SMB SaaS products often churn on the order of 3% per month almost no matter what you do. Bill.com added payments late, but went deep here and saw NRR shoot up to 110% and then 121%!

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User Pilot

FEBRUARY 7, 2024

Your SaaS product’s free trial conversion rate is one of the most important growth metrics to track. That’s because an integral component of the product-led growth strategy is your ability to convert a free trial user into a paying customer. Offer in-app guidance to trial users and help them experience value.

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FastSpring

APRIL 30, 2021

Localized pricing helps software and SaaS companies expand their customer base and increase conversions. When price localization isn’t a part of your growth strategy, it limits long-term growth and prevents your business from reaching customers that want your products and services. This is especially true for SaaS business.

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Chargify

APRIL 23, 2019

There are specific stages a software-as-a-service (SaaS) company moves through during its life cycle. According to a study by the Startup Genome Project of more than 3,200 startups, they found that “70% [of startups] fail because of premature scaling.” Hopefully the information below will help you avoid premature scaling.

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OPEXEngine

MAY 18, 2021

The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Growth Stage – Scaling the Business, and . The following 4 metrics are critical to the valuation of a private SaaS business. SaaS Metric #1 – Annual Recurring Revenue (ARR). Almost all revenue is from new contracts.

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SaaStr

JULY 9, 2019

Join Anish Shivdasani, CEO of Giraffe, as he provides unique African experiences learned from scaling to 1M users. Giraffe is a mobile job matching platform that helps medium skilled workers get access to opportunities and helps businesses to recruit staff faster, and easier, and more affordably than any other way. Yeah, great.

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User Pilot

JULY 18, 2023

This article shows you various ways to calculate churn, make sense of the data, and create proactive solutions to retain more customers. TL;DR Customer churn is the rate at which users discontinue their subscription or stop using a particular product or service. Monthly recurring revenue. The average revenue per user.

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Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Nico: Exactly.

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User Pilot

OCTOBER 5, 2023

Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers. Userpilot onboarding, analytics , and feedback features can help you reduce CAC and boost revenue. Monthly Recurring Revenue (MRR) – for example from subscriptions. What is CAC payback?

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SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 105

Chart Mogul

JUNE 24, 2021

The same could also be true for your SaaS business. We also shared that revisiting your monetization strategy is an essential part of growing your business. When you use this strategy, customers avoid any sticker shock at checkout or after payment since they see the price they’ll pay upfront.

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Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5 Retargeting.

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User Pilot

AUGUST 14, 2023

TL;DR A product satisfaction survey is a type of survey that measures your customer’s overall satisfaction with a product or service. There are five types of product satisfaction surveys: NPS surveys. Which asks users to rate their likelihood of recommending your product to a friend on a scale of 0-10. CES surveys.

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SaaSX

FEBRUARY 28, 2021

For many startup software companies (and their founders), an early capital-efficient approach to growth can make a huge difference in the long run. It can make the difference between needing to make deep cuts when the business climate gets rocky versus making slight adjustments. Revenue per Employee. What Is Capital Efficiency?

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User Pilot

JUNE 29, 2022

Here, we have listed a few popular customer segmentation software options and described their pros and cons. Customer segmentation tools allow you to segment customers based on shared characteristics such as their in-app behavior, or any other criteria such as the NPS score , completed milestones in the customer journey, etc.

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ChurnZero

MAY 20, 2021

To figure out where you should begin on your growth and scaling journey, it’s helpful to first orient yourself with where you stand using a Customer Success maturity model. Traits: Product-market fit. $6M 6M to $10M of Annual Recurring Revenue (ARR) or ~10 Customer Success Mangers (CSMs). Pre-Build Phase. Build Phase.

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SaaStr

NOVEMBER 16, 2022

You’ll never scale revenue if you can’t get two people to hit quota. When you hire your first couple reps, they do need to have sold a software product. It can work out a little bit for tiny SMBs, but it doesn’t work in software, okay? “Do you have a Hubspot integration?”

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Totango

MAY 19, 2020

The continuing COVID-19 health crisis may well produce a recession that has a significant impact on the Software-as-a-Service (SaaS) industry. As their customers are presented with changing markets and deal with the uncertainty that comes with current events, SaaS companies must be prepared for a potential wave of churn.

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Sales Hacker

JULY 18, 2022

Here’s an idea: Create a quick view for customer engagement in your CRM system. Generally, unengaged users tend to show the same symptoms: They don’t open, log in, or use the product for a certain amount of days. Read: How to Do Personalization at Scale to learn to build a user segmentation matrix. Use Outreach? Make a call.

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FastSpring

MARCH 27, 2023

“It got us thinking: Why is there no purpose-built operating system for corporate learning and development teams, when their jobs are so strategic to the business, and they’re managing massive budgets, but they can’t track things like ROI?” There are now over 150 enterprise companies using the platform.

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Payment Solutions Payment Services SaaS Payments VP of Engineering 111

SaaStr

DECEMBER 26, 2019

Guillaume : So your the… as the founder and CEO of a very early stage, like almost pre-product market fits a startup. Alice : Definitely pre-product market fit. We use HubSpot, Salesforce, Blueshift for human marketing, we have Xavier, so Amplitudes, a Tablo for data analysis. Guillaume : Keep the mic.

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FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” And we need platforms to be able to do that.

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Payment Methods Marketing Payments SaaS Payments 142

SaaStr

NOVEMBER 2, 2019

Hear about the early days of Glassdoor; tactical lessons on scaling—from building a business model and recruiting an all-star management team to advice on building a compelling, innovative company culture; and learn whyGlassdoor’s $1.2 Krish Subramanian: We are software engineers by training.

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Scale SaaS Payments Sales Recruiting Payment Services 124

OPEXEngine

FEBRUARY 22, 2022

Small and Mid-Market (SMM) SaaS Companies serve customers with annual revenues of $1 million to $1 billion and with a typical employee base of 100 to 1,000. Customer success is usually staffed by a mix of customer support, sales, and engineering folks contributing some portion of their time to the Cost of Revenue.

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Chart Mogul

JUNE 24, 2021

The same could also be true for your SaaS business. We also shared that revisiting your monetization strategy is an essential part of growing your business. When you use this strategy, customers avoid any sticker shock at checkout or after payment since they see the price they’ll pay upfront.

Pricing 52

Pricing SaaS Payments Payments Payment Features 52

ProfitWell

DECEMBER 9, 2019

From the rise of SaaS to the sudden glut of subscription boxes, the subscription business model has never been more popular. So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package. Determine your business goals.

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SaaS Payments Payment Services Subscription Payment Features 61

Sales Hacker

MAY 15, 2023

Even though our company is scaling quickly and getting close to the point of full capacity, it’s not the right time to hire salespeople — because a pivot to something more sustainable could be in the works. Hiring a sales team too soon can lead to issues like: Your team tries to sell a product to a market that doesn’t need it or want it.

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OpenView Labs

APRIL 11, 2019

I started the growth team and scaled Dia&Co’s customer acquisition and retention strategies. This helped scale Dia&Co to now over 4 million users and over $90 million in venture funding. This helped scale Dia&Co to now over 4 million users and over $90 million in venture funding.

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Intercom, Inc.

NOVEMBER 27, 2019

But those three things are what got Starbucks its first profitable coffee shop in Seattle, not what allowed that shop to morph into an $80 billion business with 30,000 cafes around the world. It requires thinking at a different scale. This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up.

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SaaStr

MAY 9, 2019

Most people know the YC Accelerator, but YC actually has a number of programs now, including Amook, the Accelerator, a Series A program to help companies raise Series A, and a growth program to help companies expand post product market fit. Number three is not understanding their business model. This is extremely common.

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SaaStr

SEPTEMBER 3, 2019

Lambda School trains people online to be software engineers. Grasswire, it was because we had no team and no monetization strategy, which I do not recommend. At LendUp, it was because we were in the subprime lending space and we were trying to not screw people over, unlike the rest of the market. Join us at SaaStr Annual 2020.

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Acquisition Software Review Payment Methods Marketplace as a Service 134

FastSpring

JUNE 22, 2022

We talked about one of the biggest trends playing out in the software industry: the convergence of B2B and B2C. Products Are Finding New Growth in the Opposite Segment. Historically, when SaaS businesses have gone to market, they’ve done so by finding product-market fit with one of two core audiences: consumers or businesses.

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ProfitWell

MARCH 3, 2020

Dave Kellogg , the consultant, advisor, and blogger with an expertise on enterprise software startups—author of the cleverly titled Kellblog —recently posted a piece on Coronavirus and its correlation to CEOs everywhere. And I think ‘no sales’ sort of became to Atlassian what ‘no software’ was to Salesforce in, sort of, this rallying cry.

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