Sales Hacker
SEPTEMBER 24, 2022
To gather data, analyze your existing customer base by tracking their interactions with your website or blog, social media pages, sales reps, and more. You may also use analytics tools like SEMrush Market Explorer, Sprout Social, or People Pattern to better understand your audience. Organic website traffic.
Totango
AUGUST 23, 2022
By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. Reminding customers to renew subscriptions. Social media posts and ads. White papers. Subscription renewals.
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Practical Advice on SaaS marketing
JUNE 3, 2017
Social media campaigns, blogs, PR, events, and direct mail might play a part in building visibility and driving traffic. Email, webinars, and white papers might be part of these efforts that nudge people forward with their evaluation. And then things need to be done after prospects leave the site.
FastSpring
AUGUST 15, 2019
Using this, you’re able to retarget them across a bunch of platforms like social media and Google to entice them back to your site. And over a billion of them used the social media platform today. You could retarget them with ads that offer either a free trial or a discount off of your regular product subscription.
FastSpring
DECEMBER 18, 2020
Shareable content that you can use to boost your profile on social media. Social proof such as testimonials and customer stories. You might decide to invest in white papers and case studies, or go social by targeting customers through LinkedIn and webinars.
Unbounce
JULY 2, 2019
Social Media Lab (from social media management software Agorapulse) provides another good example of SaaS marketing at work. Gain Credibility with White Papers and Case Studies. While white papers and case studies are one type of classical passive content, they deserve special attention in SaaS marketing.
Neil Patel
MARCH 15, 2021
Email marketing is still ranked as the most effective marketing channel , beating out social media, SEO, and affiliate marketing. Despite the rise of social, people use email more than other platforms. You can also offer a checklist, ebook, white paper, or another downloadable asset. Why is that?
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