Tom Tunguz
AUGUST 2, 2016
Channel distribution represents one of the biggest and most important changes in customers acquisition for SMB SaaS startups in quite a while. One of the most interesting examples is Microsoft’s Office 365 SMB business. It’s the most successful SMB SaaS acquisition channel ever built. by Thomas Hansen.
SaaStr
DECEMBER 27, 2020
Those of us who’ve been around a while think of New Relic as a freemium and almost SMB tool, but today 77% of their revenue comes from accounts greater than $100k. In New Relic’s case, moving from subscription to consumption based usage has increased net revenue 15%. It can be a bit scary to move from fixed contracts.
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OPEXEngine
JANUARY 11, 2022
No contract. Companies that do not need to lock customers in with minimum commitments, particularly in the SMB space, use these types of models. Companies that do not need to lock customers in with minimum commitments, particularly in the SMB space, use these types of models. Uncommitted contracts.
SaaStock
JANUARY 25, 2019
Its focus is on helping companies handle financial routine and streamlining processes related to accounting, banks, stock, and electronic invoicing, among others. Omie main goal is to bridge the efficiency gap in Brazilian SMB, helping customers to be more prosperous. The tool supports multi-currency billing and electronic invoicing.
Sales Hacker
NOVEMBER 9, 2020
Having the right technology in place is often the difference between success and failure, and this is even more true for startups and SMB, where you have a small team and limited resources. It’s worth noting that three of these — Hubspot, Freshworks, and PandaDoc — are finding significant adoption among SMBs with less than 50 employees.
Point Nine Land
NOVEMBER 10, 2020
Sooner or later, you have to develop a good understanding of your LTV, though, since your LTV determines how much you can spend on acquiring a customer. This way the formula factors in account expansions and contractions (e.g. This is not an unusual pattern in SMB SaaS. That makes no sense. Use gross profit.
SaaStr
NOVEMBER 2, 2019
How does Krish think about purely serving the SMB market? How does he think about the mortality rate of SMBs? First, what is continuous customer development? How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? Does one have to move to enterprise?
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