Upscope

JANUARY 5, 2020

In order to position products or brands, companies may emphasize the distinguishing features of their brand (what it is, what it does and how, etc.) through the marketing mix. " My really crude definition : When I come across a new product I tend think "Wtf is this? Is sending and receiving mails a new shiny technology?

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

SaaStr

APRIL 9, 2019

And also, we always prioritize the features requested by our existing customers over the new prospects. Mallun Yen : So, you were an engineer by training and then you became an engineering leader, as the CTO of Webex, and then you became a CEO. And, that was a product manager? Eric Yuan : Product marketing manager.

Sales Hiring 136

Sales Hiring Scale CTO Hire Marketing 136

SaaStr

FEBRUARY 5, 2025

Prompt Engineers Don’t Need to Be Technica l Some of Gorgias’ most effective prompt engineers came from customer service backgrounds rather than technical roles. Their deep understanding of customer interactions and support scenarios proved more valuable than technical expertise when it comes to crafting effective AI responses.

New CTO 161

New CTO CTO Artificial Intelligence SMB 161

ProfitWell

JANUARY 2, 2020

Not only does your sales team need to bring new customers through the door, but they also need to ensure that what they’re selling matches up exactly with those customers’ expectations. A lot of this data can be gathered during your positioning and product-market fit research. That’s what makes subscription sales so difficult.

B2C 52

B2C Payment Features Subscription Payments 52

Mucker Capital

APRIL 6, 2023

As an individual user, I have absolutely no interest in using this product myself or testing it out. So this type of product is a little bit harder to build a PLG motion based on the freemium user base. If you're generating something that's brand new, like a brand new category, nobody understands about it.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaSHolic

MAY 5, 2023

The speakers believe that the next 10 years will be better for the region, with opportunities for investment in various industries using technology to solve problems. There is a shift towards less capital-intensive startups with recurring revenues, and due diligence is crucial before taking on investors or advisors.

Technical Review 90

Technical Review VP of Engineering Development Team Review Software Review 90

SaaStr

MARCH 12, 2019

Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.

Scale 206

Scale Enterprise Scaling Sales Hiring 206

SaaStr

OCTOBER 16, 2020

What does really effective product marketing mean to Paul? Why does Paul believe that the builders are the new pro athletes? People are struggling ,as well as organizations, obviously, but they’re also super willing and keen to try new things to improve how they work. Harry Stebbings: Totally get you.

CTO Coach 207

CTO Coach Sales Hiring CTO Hire Software Review 207

Sales Hacker

MARCH 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Cassie Young is a General Partner at Primary Venture Partners, a $1B AUM early-stage venture capital firm in New York that has backed category-defining companies such as Chief, Alma, K Health, Latch, Alloy, Dandy and Vestwell.

Scale 76

Scale Technical Advisors Sales Hiring Technical Review 76