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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

In this episode of Growth Stage, host and CMO of FastSpring David Vogelpohl interviews Todd about his thoughts on: Why marketplaces can be a difficult way to attract new players. Podcast Full Interview : Audio Listen online or find it on more podcast services. Let us worry about global payments and taxes.

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ISVs vs SaaS: What’s the Difference?

Stax

Independent Software Vendors (ISVs) and Software-as-a-Service Providers (SaaS) operate within the same market, thus creating a push-and-pull revenue dynamic. TL;DR ISVs develop and distribute software products independently and often collaborate with hardware manufacturers and platform providers. Learn More What are ISVs?

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The ultimate customer support tech stack for 2022

Intercom, Inc.

A recent Forrester Consulting study commissioned by Intercom, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed that 54% of teams can’t personalize support with their tech stack and 50% waste time jumping between tools. Here’s an example of key goals and metrics to consider.

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Zendesk vs Freshdesk: Which is Better?

How To Buy Saas

CRM software helps sales and service teams to satisfy and retain customers easily. There are two popular brands used in the CRM and customer service space – Zendesk vs Freshdesk. In this article, we’ll discuss and compare these CRM solutions. What is customer relationship management (CRM) software?

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5 Steps to Minimize Risk in Your Affiliate Program

FastSpring

Once affiliates join your program, it is important to learn what suspicious activity looks like and keep an eye out for metrics that are questionable. Many affiliate solutions will have formal processes for managing the removal of affiliates in the even they are committing fraud. Monitor Activity. Process Returns.

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Influencer Marketing for E-commerce: Tools and Tips to Grow Your Brand

Neil Patel

One such method is an influencer promotion campaign. For smaller e-commerce stores or those with limited budgets, this can be more hassle than it’s worth. Currently, there are more than 7 million online retailers. That’s a lot of other stores for users to choose from. So what’s the answer?

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Micro Startup Acquisition: The Definitive Guide to Buying and Selling Small Startups

Neil Patel

The solution? While it’s a trend across sectors, it’s picking up steam in tech where companies are looking to deliver more complete solutions to consumers. The startup built a cloud-based office procurement system that helps customers streamline supplier management. Micro startup acquisitions. A much softer blow.