Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

Chart Mogul

JUNE 24, 2021

While some companies might want to stick with the rates that work right now, there may come the point where you can’t rely on growing your market share at the same rate as your company’s early days. When you use this strategy, customers avoid any sticker shock at checkout or after payment since they see the price they’ll pay upfront.

Pricing 128

Pricing SaaS Payments Payments Payment Features 128

User Pilot

APRIL 29, 2024

A market segmentation survey is a market research tool. Customer segmentation enables teams to better understand customer needs and pain points and deliver personalized product experiences t o accommodate them. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies.

Payment Solutions 81

Payment Solutions SaaS Payments Payment Methods Payments 81

SaaStr

APRIL 30, 2022

So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. Thanks for coming.

SaaS Payments 241

SaaS Payments Metrics Payment Methods Scale 241

FastSpring

FEBRUARY 23, 2023

Michael Bonfils is a marketer first, and a translator second. That’s the philosophy behind SEM International , the firm he founded that specializes in multilingual internationally-based digital marketing services. Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence.

Payment Solutions 118

Payment Solutions SaaS Payments Strategy Software 118

Casey Accidental

DECEMBER 11, 2023

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. I highlight six different types of product expansion, in increasing levels of difficulty based on these vectors. You can read parts 1 and 2 here and here.

Payments 113

Payments Scale Payment Solutions Technical Review 113

Incredo

NOVEMBER 1, 2019

From sales & marketing alignment to SaaS salespeople compensation. SaaS sales & marketing alignment . Inbound sales methodology: What it is and how it works with inbound marketing. How marketing and sales synergy model works for SaaS companies. Focus: Product and Customer Journey. Did we miss anything?

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

OPEXEngine

FEBRUARY 22, 2022

We typically classify SaaS companies in terms of three customer segments, enabling us to better evaluate their needs: Small/Mid-Market (SMM). In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies. SMM SaaS Go-To-Market Strategy.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

ProfitWell

JUNE 15, 2020

Last week, MRR gain spiked to almost +16% because it was the beginning of the month and subscriptions renewed. Salesforce released its “State of Marketing Report,” offering trends from 900 marketers. This report is a quick but mighty read, jam-packed with data and trends to help you optimize your DTC marketing strategies.

Payment Methods 76

Payment Methods Merchant Services Payments Customer Lifetime Value 76

User Pilot

APRIL 3, 2024

Read on to learn all about this product-led growth model. TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth. Product-led innovation focuses on developing a personalized product that naturally attracts and retains customers.

Innovation 81

Innovation Payments Strategy Payment Solutions 81

SaaSOptics

APRIL 14, 2022

SaaS pricing is typically done on a subscription basis where customers pay a recurring monthly or annual fee to use a company’s software. These flexible pricing options have allowed them to capture new market segments and give their customers the option to scale with them as their product usage increases.

Payments 98

Payments Pricing SaaS Payments Payment Services 98

Incredo

DECEMBER 3, 2019

Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. So I just stay low, don’t run any discounted promotions and when customers are back to their normal routine in January we plan our regular marketing outreach.

SaaS Payments 162

SaaS Payments Payment Solutions Payments Social Media 162

ProfitWell

DECEMBER 9, 2019

From the rise of SaaS to the sudden glut of subscription boxes, the subscription business model has never been more popular. So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package.

SaaS Payments 61

SaaS Payments Payment Services Subscription Payment Features 61

User Pilot

FEBRUARY 22, 2024

Customer lifetime value , repeat customer rate, product adoption rate, and customer churn rate are key metrics to measure alongside your customer retention rate. Personalize the experiences of your new customers to accelerate their time to value. Drive recurring revenue : Loyal customers spend more through repeat purchases over time.

SaaS Payments 52

SaaS Payments Payment Methods Strategy Payments 52

ProfitWell

DECEMBER 4, 2019

SaaS, or software as a service, is a delivery model in which a centrally hosted software is licensed to customers via a subscription plan. A SaaS company maintains responsibility for the servers, database (and the data they contain), and other software that allow their product to be accessed and used. Recurring payments.

Business Model 54

Business Model SaaS Payments Payment Methods Payments 54

User Pilot

OCTOBER 15, 2023

TL;DR A SaaS conversion rate refers to the percentage of visitors who take a desired action on the website or in-app. They are website visitors to a free trial, a free trial to product-qualified lead (PQL), PQL to paying users, and growth metrics conversion. Personalize the first-time user experience to reduce the time to value.

SaaS Payments 89

SaaS Payments Payment Methods Payment Solutions Payments 89

SaaStr

NOVEMBER 2, 2019

How does Krish think about purely serving the SMB market? Does one have to expand the product line to retain customers? Does it have to be in person? How should this data feedback into your product roadmap and pipeline? * What does Krish mean when he says, “In SaaS, you either sell to one of 2 customer profiles”?

Scale 133

Scale SaaS Payments Sales Recruiting Payment Services 133

Chart Mogul

JUNE 24, 2021

While some companies might want to stick with the rates that work right now, there may come the point where you can’t rely on growing your market share at the same rate as your company’s early days. When you use this strategy, customers avoid any sticker shock at checkout or after payment since they see the price they’ll pay upfront.

Pricing 52

Pricing SaaS Payments Payments Payment Features 52

Sales Hacker

JULY 18, 2022

Personalize campaigns further than mail merge. Personalize outreach content based on industry, individual use cases, necessary features, team size, etc. Automated education sequences improve customer retention by offering the customer more value and a deeper understanding of a product. Send them from Customer Success Managers.

Payment Services 76

Payment Services Churn Payment Methods Payment Solutions 76

Aaron Beashel

MARCH 9, 2018

Sure adding sales & marketing help fuel the growth, but these business were growing pretty rapidly before they injected the sales & marketing rocket fuel. We had great sales & marketing teams and growth definitely did happen, but it just seemed a lot more difficult. What is a Go To Market model?

Scale 192

Scale SaaS Payments B2B Strategy 192

User Pilot

JUNE 14, 2021

Are you looking to build a solid marketing automation strategy and don’t know where to start? In this article, I’ll cover what marketing automation is, how to set up an effective strategy for it, and go over some examples of how to use marketing automation at each stage of the user journey to drive product growth.

SaaS Payments 52

SaaS Payments Payment Solutions Strategy Payment Methods 52

Intercom, Inc.

MAY 8, 2018

The next generation of messengers will be built to help businesses accelerate growth by actually helping teams do work, like process payments or schedule meetings. From what was once an interface solely designed for conversation, the Messenger becomes a front desk for your website or app— surfacing a collection of apps that drive outcomes.

Payment Solutions 176

Payment Solutions Payment Methods Payments SaaS Payments 176

ProfitWell

FEBRUARY 28, 2020

Today, eBay may be looking to subscription to amp up its ecommerce reach. Listen wherever you get podcasts: Your top subscription news. We know and love eBay as the classic ecommerce platform that’s nailed it in that space since the 90s. And a subscription offering may just be the way to do so.

Payment Methods 52

Payment Methods Payments Payment Solutions SaaS Payments 52

SaaStr

MARCH 13, 2020

315: Harry Hurst is the Co-Founder & Co-CEO @ Pipe, the startup that gives you control of your cash flow by giving you access to the full annual value of your monthly subscriptions, upfront. After finding funding and product/market fit, your next steps as a founder in the hypergrowth phase can determine the future of your company.

SaaS Payments 218

SaaS Payments Payment Methods Finance Payments 218

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

SaaStr

JULY 9, 2019

I’m probably the most hated person in the room right now, but please indulge me. Also last year, of the 10 fastest growing Internet penetration markets in the world, 8 of them were in Africa. Most African markets never had a banking infrastructure the like of which we used to here. I’ll go easy on you.

Scale 169

Scale Sales Recruiting Scaling SaaS Payments 169

SaaStr

AUGUST 5, 2020

Specifically, I think it’s impacting who are we in this market. From the founder’s point of view, in the upmarket, a lot of founders will survive because the market is great. And it is extremely especially important in a market where certain aspects become more important because we’re, in a downturn.

Technical Review 148

Technical Review Payment Methods Travel Development Team Review 148

SaaStr

OCTOBER 24, 2019

Exited to Semantic in 2008 and had a good exit for the early SaaS businesses then set up Notion and we focus on SaaS companies, mainly in Series A in the European market. Because, market share is really number one metric. Christian Lanng : So we started with something very, very narrow, which was invoicing.

Payments 103

Payments Payment Features SaaS Payments Underperforming Technical Team 103

SaaStr

AUGUST 6, 2019

Tradeshift Pay is an entrant payment solution for supply chains, meaning no matter where your supplier is in the world, we can make sure they get paid. We were on the phone selling our software before we’d even really begun to get the first few customers in and figure out what do they really need? Your product has value for them.

Payment Solutions 152

Payment Solutions Payments Outsourcing Services SaaS Payments 152

Baremetrics

JANUARY 24, 2021

Anyone managing a SaaS or subscription business is aware of customer churn. Our smallest self-serve plan was basically a revolving door, and users couldn’t upgrade or downgrade their plan without calling a sales person. But we have the leads, the market is big, and we have lots of loyal customers.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

User Pilot

JULY 27, 2023

The different roles in SaaS companies: Chief Executive Officer : As the highest-ranking executive, this person ensures the company runs smoothly and employees are happy and engaged. UX Designer: Responsible for understanding the unique needs and requirements of SaaS users and designing the user interface and experience of SaaS products.

Sales Hiring 91

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 91

User Pilot

JULY 5, 2023

TL;DR Customer satisfaction is the level of happiness your customers have with your product or service. You can use the following 14 effective tactics to improve customer satisfaction scores : Offer personalized customer experiences from the onboarding phase by tailoring them to customers’ needs and preferences.

SaaS Payments 91

SaaS Payments Payment Solutions Payment Services Payment Methods 91

User Pilot

OCTOBER 5, 2023

Stakeholders across the organization, including marketing , sales, product managers , customer success teams, finance, and senior leaders , monitor the CAC payback metric to optimize strategies and inform decision-making. Monthly Recurring Revenue (MRR) – for example from subscriptions.

SaaS Payments 91

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 91

Chart Mogul

DECEMBER 20, 2022

That kind of information is really powerful; you can take action to mitigate upcoming churn, allocate marketing spend, or just give you the motivation you need to push a bit harder to hit that target. . They hold the key to finding product-market fit and telling an effective growth story. Try it out. . That’s a wrap on 2022.

Systems Review 52

Systems Review Payment Solutions Payments Azure 52

User Pilot

JULY 18, 2023

TL;DR Customer churn is the rate at which users discontinue their subscription or stop using a particular product or service. Here are other metrics subscription-based companies should track alongside churn: Customer retention rate. Monthly recurring revenue. Weak customer relationships. Price increases. Customer loyalty.

Churn 79

Churn Payments SaaS Payments Payment Solutions 79

FastSpring

MARCH 27, 2023

He also shares insights about how Cognota is maintaining ownership over the category they created while encouraging dialogue and collaboration in the market. It really took a few pivots, and even name changes to get just the go to market efforts and product market fit right. How are we going to do that?

Payment Solutions 91

Payment Solutions Payment Services SaaS Payments VP of Engineering 91

Outseta

JANUARY 20, 2020

I’m pretty jaded when it comes to the financial numbers that get thrown around in start-up land—I don’t care what TechCrunch says, I don’t care what your market cap is—I think it’s clear that the world of technology start-ups is pretty screwed up when it comes to financial valuations. How the hell does that happen?

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145