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Top SaaStr Content for the Week: Dave Kellogg, PayFit and Insider CEOs, Notion COO, Salesforce CMO and More!

SaaStr

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 8 Signs a New VP Won’t Work Out. An updated classic SaaStr guide on how to know if that new VP you worked so hard to find, recruit and get on board … is really going to make it. A deep dive on selling to SMBs and more from SaaStr Europa.

New CTO 245
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5 Interesting Learnings from HubSpot at $2 Billion in ARR

SaaStr

And second, it’s similar to the apps many of us build, sell, and market ourselves. Combining Strong Growth With A New Level of Efficiency. 23% Customer Count Growth Leads to 30% Revenue Growth, but NRR dips to 104% HubSpot is still very much SMB, especially the “M” of SMB. Including HubSpot. #4.

Scale 253
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Startup 411: Building for Scale with Google Cloud, Stairwell, Mashvisor, and Inworld.ai (Video)

SaaStr

They need to act fast and take first-mover advantage to compete in the dynamic market. Over 80 new startups emerge daily, and a team who can add perspective to a cloud of ideas, and be proficient at planning, organizing, directing, and taking countermeasures for any mistakes stands out. Build an irreplaceable team .

Scale 197
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30+ Tough Learnings from Losing a Top Customer

SaaStr

Another top mistake SMB folks make trying to sell enterprise. “That it was much easier to do more in order to keep that customer than to get a new “top” customer. ” — Echeyde Cubillo, Co-founder and CTO, Acme Ticketing. Your key champion might buy just 1 or 2 new products a year.

CTO Hire 276
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10 Things That Would Have Helped Me Go From $1m to $10m Faster with Less Stress

SaaStr

You can do the drip marketing campaigns if you have to. That’s not good enough, especially in competitive markets. 5/ Moving from CTO-led -> VPE-led dev team. This is pretty well understood today, but was fairly new to me. Field vs. mid-market vs SMB early. Get on jets and go meet them.

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What’s New at ZoomInfo with CEO Henry Schuck

SaaStr

In the latest installment of SaaStr’s What’s New series – where we sit down with the leaders in SaaS and Cloud for the inside scoop on what’s top of mind and what’s new, SaaStr CEO and Jason Lemkin chats with the CEO of ZoomInfo , Henry Schuck. So, what’s new at ZoomInfo? ” And there can be some truth to that, right? .”

New CTO 250
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SaaStr Podcast #403 with Loom VP of Sales Sam Taylor

SaaStr

How does this change when selling to SMBs vs enterprise? * How does Sam think about the relationship between sales and marketing? Are marketing becoming the new sales team with their content being used more and more in the sales funnel? How should the success of marketing be measured?

Scale 177