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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. So selling, marketing and supporting them should be different too. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Anyone who says the developer market is not strong is behind the times.

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How to Think of R&D Spend

Andreessen Horowitz

Most growth-stage CEOs I work with know how to tell if they’re efficiently allocating capital in every part of their budget with one glaring exception: research and development (R&D). G&A), especially in tougher market conditions, is often a matter of assessing office space, worker productivity, legal costs, etc.

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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

They also manage finances and supervise one or more engineering teams. Customer Onboarding Specialist: Responsible for helping new customers get up and running with the company’s products. Revenue growth rate : This measures the rate at which the company’s revenue is growing over a specific period.

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Artificial Intelligence Will Change How You Do Marketing in 2021

Unbounce

How often do you reflect on the ways technology changes your life as a marketer? We do our marketing… on the internet.”) I mean the sly, step-by-way manner in which new tech slides neatly into your existing stack and subtly reframes the game on you. Because when marketing meets AI , magic happens.

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9 Books Every Entrepreneur Should Read

Tom Tunguz

Unlike most business stories which are penned from the point of view of the CEO, this one is written by the CTO/founder, David Hitz. For example, from Hitz’s point of view, politics is the art of getting groups of people to come to a common conclusion by developing consensus. and building a startup. A secret is not an unknown.

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SaaStr Podcast #403 with Loom VP of Sales Sam Taylor

SaaStr

In Today’s Episode We Discuss: * How Sam made his way into the world of SaaS with Dropbox and how that led to his leading the sales and success team today @ Loom. What was Sam’s biggest lesson from scaling the sales team at Dropbox? How does Sam think about the relationship between sales and marketing?

Scale 182
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SaaStr Podcasts for the Week with Crossbeam and Podium – January 10, 2020

SaaStr

Prior to Crossbeam, Bob founded Stitched, a powerful ETL service built for developers that was acquired by Talend in 2018. In terms of replacement, what does Bob believe will be the emerging trends in SaaS Go To Market that will replace it? * How important is it to own the entire customer journey? Yep, we did that.