SaaStr
JANUARY 28, 2022
When you think of scaling up, many things may come to mind, like hiring, culture, marketing, and sales. But what are the essentials of scaling up, and how do you navigate obstacles along the way to function as a high-impact organization? The go-to-market playbook.
SaaStr
AUGUST 25, 2023
On top of that, founders are full of excuses preventing them from scaling. 2 “Give the VP of Sales more time.” You can’t always expect a great VP of Sales to double sales in 30-60-90 days. But you have to see progress in one sales cycle. The best VPs of Sales hit the ground running. It never works, folks!
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User Pilot
APRIL 19, 2024
Segmenting Your Target Market Market research plays a key role in segmenting your target audience into manageable segments. These market segments are typically grouped by similar needs or attributes, and display similar responses in marketing research surveys and initiatives.
The Angel VC
DECEMBER 12, 2018
While this is generally true for most companies, it’s particularly true for SaaS businesses, which invest heavily in product development, sales, and marketing upfront and get payments from customers over a delayed period of time, usually several years. The main reason is that your customer acquisition costs are highly front-loaded.
OpenView Labs
JUNE 3, 2021
Specifically, I’m talking about product management and product marketing. Unlike functions such as sales, engineering, or finance—where the roles, responsibilities, and outcomes are clearly understood (and measurable)—product management and product marketing can’t always make those claims, particularly in early-stage companies.
Point Nine Land
DECEMBER 12, 2018
While this is generally true for most companies, it’s particularly true for SaaS businesses, which invest heavily in product development, sales, and marketing upfront and get payments from customers over a delayed period of time, usually several years. The main reason is that your customer acquisition costs are highly front-loaded.
SaaStr
DECEMBER 5, 2019
They might be sales operations challenges. Or just help me figure that out as we scale. Workday has scaled, what can we learn from that? But you also need help in growing your business and thinking about how you’re going to scale it. To get that distribution all over the world in different market segments.
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