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Marketing Automation Segmentation: How to Use It to Drive Growth [+ Tools]

User Pilot

You can book a Userpilot demo to see how it automates marketing segmentation for your business. What is customer segmentation in marketing automation? With HubSpot, you can streamline their efforts, engage leads at scale, and nurture them through personalized experiences. Lead nurturing in HubSpot.

Scale 97
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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? The more I studied the funnel, the more I think it’s broken. Brian Halligan: There’s a couple things in particular I think are broken about the funnel.

Scale 107
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Tuning a SaaS business for growth

wepay

As a SaaS business, or any online software business, moves beyond its startup phase and starts to grow seriously, there is a period of adjustment as the business adapts its operations, sales and other functions to the need for scale. It’s a real hands-on article with details on building out a dashboard and then using it properly.

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The 12 Essential Sales Metrics You Don’t Want to Miss

InsightSquared

Tracking conversion rates earlier in the funnel can help sales leaders identify gaps in the enablement process and opportunities to step in earlier before deals stall. Use Funnel Conversion Rate to answer questions such as: How did my projected pipeline compare to my actual funnel conversions? .

Scale 62
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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? The more I studied the funnel, the more I think it’s broken. Brian Halligan: There’s a couple things in particular I think are broken about the funnel.

Scale 46
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Product-Led Growth (PLG) Funnel vs. Flywheel

User Pilot

PQLs are highly likely to convert during the sales process and drive customer acquisition in the future. There are four main types of PLG funnels for you to choose from: Self-serve funnels. The barrier to entry for PLG funnels is quite low since building a basic self-serve funnel won’t take too much time or resources.

Scale 105
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Chief Revenue Officer (CRO): The Complete Guide to this Key Role

SmartKarrot

And to drive revenue of scale, companies need to hire a Chief Revenue Officer (CRO). While sales executives always have a seat at the C-Suite, it is required the Customer Success and Revenue executives also have a seat. That brings us to our next segment- What are the top 5 must-have traits in a CRO? What keeps a business going?