If You’re Building Your B2B Marketing Strategy, Start Here

Sales Hacker

For 13+ years in marketing, I’ve never seen a B2B company who’d say they don’t have a B2B marketing strategy framework or that their marketing strategy is ineffective. What Is A B2B Marketing Strategy? B2b Marketing Strategy Framework. The breadth of the market.

B2B 94

SaaS Lead Qualification: You are So Screwed if You Aren’t Good at It

How SaaS Works

You can beg inexperienced sales people not to chase bad leads … they just won’t be able to resist the temptation. A qualified lead is simply a lead that has been vetted to some degree and is ready to be advanced in your sales funnel. Target market segment ?—?Does

The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low.

Tuning a SaaS business for growth

wepay

As a SaaS business, or any online software business, moves beyond its startup phase and starts to grow seriously , there is a period of adjustment as the business adapts its operations, sales and other functions to the need for scale.

The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low.

B2C 134

Data Analytics Can Only Take You So Far. Confessions of a Data-driven CMO.

OpenView Labs

I’m an unusual messenger for the idea that there are limitations to what you can do with marketing analytics. But changes in today’s marketing environment are shifting the way we work with data and our expectations of what it can do. Lesson one: the funnel is never a straight line.

Data 67