If You’re Building Your B2B Marketing Strategy, Start Here

Sales Hacker

For 13+ years in marketing, I’ve never seen a B2B company who’d say they don’t have a B2B marketing strategy framework or that their marketing strategy is ineffective. What Is A B2B Marketing Strategy? B2b Marketing Strategy Framework. The breadth of the market.

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SaaS Lead Qualification: You are So Screwed if You Aren’t Good at It

How SaaS Works

You can beg inexperienced sales people not to chase bad leads … they just won’t be able to resist the temptation. A qualified lead is simply a lead that has been vetted to some degree and is ready to be advanced in your sales funnel. Target market segment ?—?Does

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How to Optimize Customer Retention for B2B Enterprises

Totango

This is because not only do you have to find and reach a new customer but you also have to walk them through the sales funnel. Not to mention, everyone—from sales to renewal teams—needs to access customer data and account histories. .

Tuning a SaaS business for growth

wepay

As a SaaS business, or any online software business, moves beyond its startup phase and starts to grow seriously , there is a period of adjustment as the business adapts its operations, sales and other functions to the need for scale.

SaaS reporting software: the metrics you need for SaaS reports

ProfitWell

Simply using an Excel spreadsheet will not cut it in today's hyper-competitive market when your competitors are making use of more sophisticated analytics. Your SaaS metrics should give you some idea where your customers are coming from, and which segment of your users converts well.

The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low.

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Data Analytics Can Only Take You So Far. Confessions of a Data-driven CMO.

OpenView Labs

I’m an unusual messenger for the idea that there are limitations to what you can do with marketing analytics. But changes in today’s marketing environment are shifting the way we work with data and our expectations of what it can do. Lesson one: the funnel is never a straight line.

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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started. We’d also recommend this guide for any sales managers or business development leaders who are on-boarding new reps. Account-Based Marketing.

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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low.

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