article thumbnail

How Dopple Is Defining an Emerging Market

FastSpring

Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. Experience is the keyword here. Justin explained.

article thumbnail

9 Growth Initiatives for Successful Companies [With Examples]

User Pilot

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. Market Penetration focuses on selling more existing products within the current market.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

I’ve Been Through 6 Recessions. Here’s Everything I’ve Learned About Adapting.

OpenView Labs

No one will come out of this experience unscathed, but some will come out of it stronger than they went in and better positioned to thrive in the market that emerges from the current situation. Is there an opportunity for you to: Gain market share. Take market positioning away from your competitors. Get ahead of the competition.

article thumbnail

The 4 Enterprise Sales Misconceptions for Startup Founders

OpenView Labs

I recently caught up with a founder I talked to last year who didn’t have the time (or desire) to deal with sales and wanted to hire someone to ‘”validate the market” for him. If he replaces the hire but still has no idea what the market needs, how is that going to stop the bleeding? Product-market fit is key.

article thumbnail

Managing a Thin Balance Sheet: 4 Lessons Learned From Laika’s $2 Billion Acquisition with Laika Co-Founder & COO Eva Pittas and CFO Dicken Chaplin (Video)

SaaStr

Looking back on its explosive growth, however, the company realized just how badly it needed the valuable services of a Chief Financial Officer (CFO). Marketing Lead Gen. SaaS companies are known for their bold bets in an evolving marketplace, but these risks rest on a bedrock of metrics and data. Pipeline Coverage.

article thumbnail

Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

article thumbnail

SaaStr Podcast #398 with Salsify Co-Founder & CMO Rob Gonzalez

SaaStr

How should sales and marketing work together on pricing? Rob Gonzalez: Operationally, I look at, in particular, my experience at Endeca, but also another startup that sold to pharmaceutical companies and other life sciences businesses and financial services companies called Cambridge Semantics. What does it take to expand effectively?