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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

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Ecommerce Terms You Need To Know To Manage Your Digital Business

FastSpring

Marketers sure are good at jargon, aren’t they? Not only do you have to know general business and accounting concepts, but you need to understand online marketing, coding, and conversion terms to monitor and grow your business. Affiliate marketing. Amazon Marketplace. We love talking about our KPIs, ROI, and margins.