Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan
SaaStr
FEBRUARY 21, 2024
They go through their onboarding programs and know the policies. Customers should be in onboarding campaigns, and once they’ve reached a usage goal, they should be moved into another campaign. There are usually 10-12 segments, so it’s a great alignment exercise with leadership. At Drata, they get a SOC 2 before selling a SOC 2.
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