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How to Assess Your CAC Profile

The SaaS CFO

The post How to Assess Your CAC Profile appeared first on The SaaS CFO. And they built their SaaS muscle through the management of their SaaS portfolio companies. That’s changed now that I’m a fractional SaaS CFO. […].

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SaaS Valuation: How to Value a SaaS Company + Tips for Improving Valuation

User Pilot

Whether you’re planning your exit, seeking VC funding, or setting up ESOPs, a SaaS valuation is a must. Introduces key metrics that can affect your company’s value. Shows how to leverage PLG strategies to boost the value of your SaaS business. The same applies when you compare yourself to your competitors.

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Average Customer Acquisition Cost: Benchmark by Industry and How to Improve It

User Pilot

Are you trying to find your business’s average customer acquisition cost? And the customer acquisition cost (CAC) shows you how effective you’re with your sales and marketing efforts to acquire new customers. The average CAC varies across industries. What is customer acquisition cost (CAC)?

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3-Step Guide: How to Create Your Ideal Customer Profile (ICP)

Sales Hacker

Your ideal customer profile (ICP). Keep reading for an in-depth guide on creating your ideal customer profile, including an ideal customer profile template, how to identify your ideal customer, and a simple three-step process for creating an ideal customer profile. The best place to start?

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How to Shift from Unrealistic to Achievable Outcome Selling

Valuize Consulting

This trend cascades down to your Sales teams talking about achieving ‘outcomes’ with all of their prospects. Here’s how that conversation might go in a software company offering a sales enablement product: Salesperson: “So, what outcome are you looking to achieve with our sales enablement product?”

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How to Launch a Subscription Box For Your Company

Neil Patel

If you do it right, you could benefit from a loyal customer base, regular billing, predictable financials, and enhanced brand profile. Plus, since your customers pay the same price each month, a subscription box offers some degree of stability in your revenue stream, which helps you predict your finances more accurately.

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‘The Product’ in Product Led Growth (PLG)

Frontegg

Remember that when considering a ‘Free trial’, or a ‘Freemium’ model , these elements make it even more crucial at a very early stage, setting the grounds for upgrading your users into paying customers. Users want little-to-zero dependence on you in order to have a successful experience using your product. Example #2: Self-service.