User Pilot
MAY 9, 2024
The age-old question: growth marketing vs demand generation, which one should you focus on? Both are useful tools for optimizing your marketing strategy, helping you boost product growth and lead generation. Since the two marketing tactics are innately different, their effectiveness is measured using separate metrics.
User Pilot
FEBRUARY 28, 2024
Do you get nightmares wondering how users move through your funnel? Funnel tracking software can solve this problem. But with so many tools in the market, which one should you choose for product analytics ? TL;DR Funnel tracking lets you track user activities across various user journeys.
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User Pilot
SEPTEMBER 29, 2023
What’s the difference between a growth hacker and a growth marketer? The former is mainly concerned with applying hacks that lead to growth due to virality. On the other hand, a growth marketer is focused on improving conversion rates at one specific part of the funnel at a time.
User Pilot
MARCH 23, 2023
NPS surveys often get higher responses due to their simplicity and are helpful when making product development decisions and providing customer support. Product teams , growth marketers, and customer support teams use NPS surveys to collect quantitative and qualitative feedback on user sentiment.
User Pilot
JANUARY 18, 2023
As a result of the close collaboration between the marketing and product teams, usage analytics will generally be the driver behind most decisions. Product-led companies also prioritize user experience above all else since revenue growth will be directly tied to customer success (to a greater extent than non-product-led companies).
SaaSHolic
MAY 5, 2023
There is a shift towards less capital-intensive startups with recurring revenues, and due diligence is crucial before taking on investors or advisors. Negotiating terms with vendors, communicating about tools being used, and providing training to team members on the software are important considerations for companies.
User Pilot
NOVEMBER 2, 2023
Book the demo to see how you can use it to improve your marketing efforts and drive revenue growth. What is marketing-led growth? Marketing-led growth (MLG) is a go-to-market strategy that relies on marketing initiatives as the main force driving product success.
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