Sales Hacker

MAY 16, 2022

Want to write sales emails like a pro? Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. When do you have 15 minutes on Friday or Monday to chat about our service?

Mobile 77

Mobile Marketplace as a Service Growth Marketing Engineering 77

Blulogix

FEBRUARY 13, 2024

Beyond Finance: Why Embracing Monetization as a Cross-Functional Discipline Changes the Game By BluLogix Team Redefining the Role of Monetization in Modern Businesses In the swiftly evolving digital marketplace, the concept of monetization extends far beyond the confines of the finance department.

Finance 52

Finance Marketplace as a Service B2B Subscription 52

OpenView Labs

NOVEMBER 23, 2021

A product’s competitive advantages can be the result of superior features, proprietary technology, standout performance, better design, and even stellar customer service. . Standing Out in a Crowded Marketplace: Practical Tips and How To’s. Crowded marketplaces have nothing on you. Does Your Product Need Its Own Category?

Marketplace as a Service 74

Marketplace as a Service Pricing Growth Marketing Engineering 74

OpenView Labs

APRIL 13, 2020

Over the last 10 years, “growth” has become a thing in tech. There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users. But what the hell is “growth” really?

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. How does Rachel think about the optimal ratio of paid to organic in growth?

SMB 180

SMB Scale Startup Marketplace as a Service 180

SaaStr

MARCH 19, 2019

If you’re really practically trying to figure out how do I measure and scale a platform or an ecosystem, the same way that you’re building a funnel for your sales team you can build a funnel for your platform. So it’s API first, even for our own services that are being consumed in new products that we are building.

Payments 120

Payments Scale Scaling Revenue 120

Intercom, Inc.

JULY 21, 2022

Rachel Hepworth: Introducing growth marketing to Slack. Liam Geraghty: But first, how do you bring growth marketing to a high-growth company? Rachel now leads the marketing team at Notion, but back then, in 2018, Rachel was head of growth marketing at Slack. Here’s Rachel.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215